Report on "Fnac.com"

Résumé du document

FNAC was founded in 1954, by two French men called André Essel and Max Théret. They created a kind of cooperation where members could profit from discounts (between 7% and 25 %) in specialized stores. In the beginning, FNAC was created for managers of firms who wanted to order large amounts of products and with that, obtain large discounts. In fact, FNAC in French stands for Federation Nationale d'Achat des Cadres which can be translated to Buying National Federation for Managers. FNAC decided to open its first store in 1957 in Paris, on boulevard Sebastopol. It was a great success because of the firm's policis: be close to the customer, practice low pricing, and give professional information about the products. In 1961, FNAC had 100 000 members and had diversified its activity to providing discs and domestic machines.

Extraits

[...] The sales' repartition of fnac.com is very close to those of FNAC. Book: 30% CD: 20% DVD: 20% High Tech products: Source: http://www.journaldunet.com 2. Competition The main competitors of fnac.com are: http://www.amazon.fr : it provides the same supply, and some products might be cheaper http://www.alapage.fr : it provides the same supply (also including the possibility of buying tickets for events) http://www.priceminister.com provides also second hand dealing 3. Structure of the Website The structure of the website is very distinct and well organized. [...]

[...] This card is well known for giving reductions on prices in FNAC. Indeed FNAC's products are not the cheapest on the market, but the advantages that one can obtain with this card are sometimes so big, that it is difficult for competitors to compete. The card is powerful: - 6 to 10% reduction on the first order - Up to 20% reduction on special offers - Vouchers - Reductions for Events (Tickets are cheaper) - Point system: the owner of the card collects point by buying products. [...]

[...] Whatever you order will be sent to you in less than 24hours, inside France. For Europe it takes a little bit longer time. Fnac.com also does delivery for the USA, Africa, Asia and Australia. The fourth step is the way of shipping. It just means that if the customer wants to pay more to receive the products quicker, he can do it. However he can not pick it up in a FNAC-store. The final step is the methods of payment. A lot of possibilities are offered to the customer. [...]

[...] Source: http://www.ppr.com The firm FNAC carries out diversified activity with providing cultural and high tech products: Sells repartition of FNAC's stores is respectively 40% for cultural products (books and tickets for events) and 60% for high tech products (DVD, TV, Digital Camera In 2005 the global revenue of the FNAC was million (increase of in one year) Source: PPR, janvier 2006 FNAC has also several subsidiary companies: - FNAC Eveil&Jeux: It sells toys and games to children between 0 and 12 years old - Surcouf: It is one of the biggest informatics stores in France - FNAC service: Stores which develop photos and provides numeric works. - FNAC Voyage: The company proposes some travels around the world - FNAC.COM: The largest FNAC, open 24hours a day Fnac.com largest FNAC, open 24hours a 1. Fnac.com in Numbers The website was created in 1996. It's headquarter is located in Paris. The firm grows in terms of employees and revenues. [...]

[...] The FNAC-card is available in both FNAC-stores and on fnac.com. The user can charge the card on internet and use it to pay with in a store or charge it in a store and order products with it on internet. Furthermore, a customer can see the product in a FNAC-store before buying it on internet, where it is sometimes cheaper. These strategies are very efficient. In order to differentiate its offers from the competition (amazon.fr, alapage.fr and so on) FNAC uses its stores as an “after-sale service”. [...]