What are the reasons for the Meetic's success?

Résumé du document

We cannot deny that Meetic has been a great success; it is the most popular European online dating service with a turnover of 115 millions euros in 2007. The most used dating website in Europe has as its main competitor is the internationally reputed company, Match.com. The launch of this type of website in Europe has introduced the European citizen to a new way of communication and means of meeting that special ‘someone'. However, this modern means of communicating can pose a threat due to certain individuals whose intentions are far from looking for a potential relationship.

All these facts bring us to the point that the creation of Meetic is nothing short of a phenomenon and that's why we will ponder over the reasons for this success and its consequences. Throughout this file, we will try to present this phenomenon by answering the question: what are the reasons behind Meetic's success?

Initially, we will present the evolution of this new means of finding love; subsequently, we will handle the various aspects of this phenomenon, and finally, the unforeseen outcomes of this phenomenon.

For several years now, most French people, and Europeans, in general, consider the prospect of forging relationships, be it with a friend, a romantic partner, or a like-minded business associate, more challenging than ever. Indeed, 60% of women feel it has become considerably difficult to strike up new a friendship. According to a survey realized by TNS Sofres in 2004, women, people aged above 30, and workers find it more difficult to meet someone new and effectively sustain that relationship.

Extraits

[...] These accidents are very hard to control and to punish as well for the authorities as for the concerned websites. The Internet users cannot be easily identified, that is why this way of communication is the favourite one to this kind of people. The sexual acts Pornography It is a mean of diffusion and transmission of pornographic pictures or movies, the sexual perverts lend between each other through the blogs, forums or websites some links containing some pornographic items. The real problem is that people –especially kids- are able to connect to these links as easily as adults. [...]

[...] That's the reason why it is a chance that this type of behaviour still represents a minority. [...]

[...] What are the reasons for the Meetic's success? Summary Introduction Internet: a new way to find love Our society is changing Internet: the meeting generator The end of the taboos II) The Meetic phenomenon Presentation of the company A new market: the meeting websites III) The limits of this phenomenon The sexual acts The financial acts The gathering of some associations Conclusion Introduction We cannot deny that Meetic acknowledges a great success since it is the European leader on the meeting websites market with a turnover of 115 millions euros in 2007. [...]

[...] It represents the best way to find love according to 20% of the European people and this concept has just started. Nowadays, Meetic is a European leader which main competitor is the American company Match.com. Its growth is pretty important thanks to the several acquisitions the director made in the past. Its success is so important that it has become a source of inspiration for its new competitors, and the new European market represents some great opportunities. This success represents a threat, meaning that some undesired consequences can happen. [...]

[...] This means that Europe will probably beat the USA in the next few years. The European countries which represent the most numerous users are the United Kingdom, Germany and France. On the French market, the turnover in this sector has been estimated at 70 millions euros in 2007. The international main competitor is Match.com in terms of subscriptions. This subsidiary of the giant group IAC has been present on the market since 1995 with a turnover of 232 millions euros in 2006. [...]