Profile of 3 innovative e-business strategy: Dell, Kompass and BP Oil

Résumé du document

Commerce on the internet which was virtually non-existent in 1996 is now expected to be in excess in a $200 Billion Industry. This gives reason as to why an effective and successful e-business strategy can be valuable in business. In order to attain e-business objectives, it is vital that businesses synchronize information between the front and back office through ICT automation. This paper will entail contributing factors faced by a business owner/manager when developing a new e-business strategy with three examples. The most efficient way that a firm can take advantage of e-commerce emerging technology will be given a close analysis. So, in this way we will see for each case, what kind of company it is and what strategy it uses. The paper will be based on a critical and a speculative analysis on future trends and emerging opportunities and challenges for each.

Extraits

[...] It is very important to have a good referencing strategy on the web. Because according a study American, the internet user read just the three first line, top of the page on the search engine. BP (Oil and Chemical company) and its Ecommerce Position Overview BP Amoco (now known as BP) is one of the largest most integrated oil companies in the world. Working with more than 100 counties, over the world, for 10 million customers every day; BP' operations are principally exploration and production of simple natural resources as oil and gaze. [...]

[...] The use of a single procurement platform for trading of chemicals and online oil seem to be highly commendable. However, energy companies like BP are really focusing on ebusiness. This is probably why the visibility of energy/Internet convergence has recently increased considerably. Overture The rapid growth of the internet commerce in recent years presents established small businesses with a serious dilemma. On the one hand, they can stick with the business model that has worked for them for the last number of years. [...]

[...] Kompass has worked on a business strategy in internet, and become on the largest market of e-business. Kompass offers a service and it is easier to promote and have a presence around the world. Everybody today who has a computer can go on the Internet and visit your website. So regarding Kompass, it was really important to implement the e-business, in order to be open to the world and to propose a better service. This new service on the Internet permits to the company to offer a better service, more complete. [...]

[...] Dell has also used the Internet to create Premier.Dell.Com which is a customizable procurement website that provides support, configuration, ordering and tracking services to its business customers and offers many others customers' services. Dell's e-commerce approach includes Dell Ventures, which invests money into money into areas such as B2B and B2C e-commerce, e-consulting, wireless communications, and Internet and server infrastructure. Dells e-commerce marketing strategies are a perfect accompaniment to their direct sales model. Conclusion When Michael Dell began this company, in a way, he pioneered ebusiness and ecommerce. Mr. [...]

[...] But shifting to ebusiness may involve committing substantial resources to developing a new game plan. That usually means refining product lines to make them easier to sell online, upgrading computer systems and websites, and training personnel at all levels to be more web savvy. Choosing to stay abreast of technological changes is a business necessity. And these days, deciding to get involved with ebusiness is the most important technological decision many current businesses will ever make. Bibliography References for Dell Dell. (2007). History of Dell. Retrieved on November from http://www.dell.com/content/topics/global.aspx/corp/background/en/facts?c=us &l=en&s=corp&~section=000&~ck=mn LearnThat. (2007). [...]