This document outlines the image of our company, Supercook. We wanted the name of our company and the logo to be adapted to the image we wanted to project. Through our logo and company's name, we want people to understand that our service is fast and efficient. As part of the selection process, we thought that "Superman" was the best image of rapidity and efficiency. So we decided to combine "Superman" with the image of a cook; that gave us our logo and our name Supercook.
Our company www.supercook.fr is an online business. Our service is available for people who like to cook but do not have the time or the motivation to look through cook book to find a good menu, to do their grocery shopping or to look for that special ingredient that is almost impossible to find. All that they need to do is go to our web site www.supercook.fr, give us some information on the type of food they would like to cook (number of people, price, and type of food) and we will suggest a menu. We also do the grocery shopping and deliver fresh and good quality ingredients and the recipe on the day the customer has asked us to deliver.
[...] This will be an income but we could also use it as well as an exchange we put our banner on their web site and they put their's on ours. Flyers: We will be distributing flyers in places like la Défense. Referencing on search engines such as google Management We are 4 girls and we have each our place in the company. Mélanie will be in charge of the purchasing and the stock management Olivia will be in charge of the finances Anne-Charlotte of the marketing Fen of the logistics of deliveries We then will hire a cook that will do the shopping at Rungis for all the fresh food and will also be inventing the recipes we will be giving to our customers. [...]
[...] E-Commerce presentation design of a Web site: supercook.fr Company name and logo This is our logo: We wanted the name of our company and the logo to be adapted to the image we wanted to give. Through our logo and our company name we want people to understand that our service is fast and efficient. We thought that “Superman” was the best image of rapidity and efficiency. So we decided to combine “Superman” with the image of a cook; that gave us our logo and our name Supercook Description of the service Our company supercook.fr is an online business. [...]
[...] Our site map and the design of the page are very simple. Our web site was designed by an IT engineer Competition We have different types of competitors. The main competitors that offer the same kind of service are the Cyber markets. Customers can order by Internet the ingredients and they are delivered at home. However they don't suggest recipe as we do. These cyber markets are: HOURA AUCHAN DIRECT OOSHOP TELEMARKET Then we have a selection of cyber restaurants such as: ALLORESTO You order and they deliver you at home but the customer doesn't do the cooking: 3. [...]
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