Pixmania.com

Résumé du document

Our economy is characterized by complex distribution networks on several levels. The Internet makes it possible to reduce this complexity. In the mature markets, the control of the distribution networks and the relations with faithful customers had a great value which often benefited from the intermediaries. The Internet makes it possible to touch diffuse customers and in the extreme case, the 'small customer', forsaken by the traditional methods, can profit, on Internet, from the same services as the 'large accounts' because the marginal cost is null; it becomes possible to reach each potential customers in a way not very expensive. At the same time it makes it possible to offer a service strongly personalized, each customer having consequently of his 'own' source of supply, his 'own' interlocutor, and even sometimes, specific products. At dawn of the 21st century, traditional stores, like Surcouf or Darty, let in more place to the services of e-business sites on the Internet which became the new source of innovation and thus the new engine of growth for the sector. One attends the phenomenon of convergence between e-business sites, contents and technologies which open new prospects in terms of incomes, services and outlets. The Internet companies direct and control this 'techno-sociologic revolution', while influencing territorial dynamics.

Extraits

[...] Their importance on the market is not to neglect. Specialists: They are only positioned on the market of the data-processing and electronic products. One distinguishes in particular: Rueducommerce.com: It is the leader of the specialists. The effectiveness of its after sale service and the respect of the quality of the products and the delivery periods are in particular underlined by the consumers. Nomatica: Like Pixmania, this site is more specialized on the market of the photography and the digital video. [...]

[...] It therefore concludes that Pixmania is a market leader in sales of high- tech products at low prices on the Internet, and the site only grow, especially at international level, enabling it to gain share European market (and the world in a few years) and to enhance awareness. Nowadays, Pixmania has an enviable place within the online High-Tech discount market, however this branch of industry evolves extremely quickly and the competition is such important that it is necessary for Pixmania to fight permanently to preserve its market shares and especially to conquer some. And in this competition the customer is the winner! [...]

[...] No flash sales: Pixmania does not sell products over short periods at broken priced. Its main competitor Cdiscount on their site using this selling technique very attractive. Not very listening partnership service to the users, who seek for further information. BCG Matrix The offer of Pixmania (High-tech products and very diversified complementary services) would be in products: Important market shares Considerable growth of the market The High-tech products are promising products for the company. The strategy of Pixmania consists in energizing it by suitable investments to follow the growth of the market and to be maintained there in a position of force. [...]

[...] Since in the specialist in the high-tech, one can also buy Zapp pushchair, Disney Trivial Poursuit and yes, its margin should well be made. The enormous advantage from which Pixmania profits compared to its competitors: it is leader of the photo development on the Net. It is sure that this non-consuming population the High-tech products will be particularly neat by Pixmania to go through the trader site. It is clearly an enormous and fantastic base of prospective customers to work. make develop my photographs at Pixmania I receive a newsletter proposing the new numerical Canon camera I am confident I go there”. [...]

[...] ) Payment in 3 times without fees by credit card for a minimum amount of 250 euros Cheque : shipment of the package upon receipt of cheque Bank Transfer At reception : cash on delivery Cash : only at points of withdrawal Pixmania gift cheque or grouped order (for a minimum of 100 euros) Confirmation of the placed order After the order, the user can track online the progress of his command. Limits of the site www.pixmania.fr Disadvantages of the provisioning Stock just in time On Internet the pressure of the price being felt very strongly, it is necessary to reduce the costs of exploitation while reacting well to the demand, since it is created in real-time. It is necessary to limit stocks and to adapt in a more dynamic way to the wishes of the consumers. [...]