Pages Jaunes

Résumé du document

The core business of PagesJaunes consists in "connecting" a person who searches information, with the professional who is able to bring him the required service. In 2004, the group published 356 editions of its directories and distributed 67.7 million copies. In 2005, more than 80% of French individuals more than 15 years old consulted a PagesJaunes directory at least once in the year, whether printed or on line. The audience for it is considerable and interests many advertisers who want to attract attention and come into contact with these users who are also potential customers. In 2006, nearly 750.000 companies used one or more of the group's various services to advertise and develop their businesses. In order to find a solution with its needs for innovation, PagesJaunes moved towards E-business. E-business (or Electronic business) can be synthesized very simply by the concept using electronic means (particularly of information technologies) to do better business. In other words, as is defined in Wikipedia, "e-business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers".

Extraits

[...] In other words, PagesJaunes moved towards a policy of E-trade. First of all, thanks to the Minitel, PagesJaunes could reduce and relieve the traditional directory inquiries service, completely saturated in front of the growth of the telephone market in the Seventies. The Minitel also made it possible to ensure a directory inquiries service recovering the whole of the subscribers of France and a daily updating. Moreover, Minitel was used as footbridge towards Internet. Indeed, the PagesJaunes offer becomes more and more adapted to new customers which have at their disposal all these new technologies. [...]

[...] new way of finding” new way of finding”, such is the new slogan of PagesJaunes Group. Its new position of communication translates perfectly the will of the group to lead the activity of proximity search. PagesJaunes succeeded in changing its business model to adapt to new technologies, which is a true success for the group. Because today the group is already France's leading business website developer, with a portfolio of 25,600 websites. With Mappy, it operates a unique database of maps, itinerary-finders and photos of major cities in France and Spain. [...]

[...] PagesJaunes had already this concept before the arrival of Internet. It was created in 1987 under the name of iTi and was published by Lpri, subsidiary of Wanadoo/France Telecom. Initially available via Minitel (3615 iTi), the service is the first calculator of itinerary on these technology. Since 1992, itineraries are printable thanks to the fax (3617 iTi) or sent by mail. It is only in 1997 that the Web version is created, one year after CD-Rom version. Today, PagesJaunes has developed the concept which widens its services in all Europe, covering, in kilometres of roads and 335.000 localities. [...]

[...] First of all, PagesJaunes launched into the installation of its directories Minitel version. Minitel is a telematic communication technology developed by the DGT (Ministry for Post and Telecommunications) and used in France, in the Eighties and Nineties. Thus, the network general public of Minitel could be seen as one of the precursory of World Wide Web networks (the first world networks of the Internet date from the end of the year sixty, but did not relate to the general public). [...]

[...] II/ E-Business strategy 1. The solution In order to find a solution with its needs for innovation, PagesJaunes moved towards the E-business. E-business (or Electronic business) can be synthesized very simply by the concept using electronic means (particularly of information technologies) to do a better business. In other words, as is defined in Wikipedia, business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers”. [...]