Case of Monpressing.com

Résumé du document

It is a widely accepted fact that new technologies and innovations, particularly the Internet access and its boom, has contributed to the modification in the communication field between players in the professional world including the strong bond and relationship between the company and its customers, the employer-employee relationship, and finally, the company's relationship with its unending partners and suppliers. ?E-Business' or ?E-Technology' is the integration, with the company and its tools and techniques based on information technology and communication. The purpose of E-Business was to improve the functioning and effectiveness of communication in order to create value for itself, its customers and its partners at large. E-Business is no longer applicable only to virtual enterprises but is widely applied to traditional business enterprises. E-business is an extension and to an extent much more than e-commerce. Another well known concept to be highlighted in this area is that e-business refers to a strategic focus with an emphasis on the functions that arise with the use of high-end electronic capabilities. E-commerce is a subset of an overall e-business strategy. It seeks to add revenue streams by using the World Wide Web or the Internet to create, enrich and enhance relationships between clients and partners. In this manner, a significant improvement in efficiency and precision will be noticed. Further, the implementation of the ?Empty Vessel strategy' has proved beneficial to companies especially during globalization. In a nutshell, one can state that e-commerce revolves around the application of knowledge management systems. Through the application and implementation of special technical standards for e-business, the facilitation of the exchange of data between companies is permissible. E-business software solutions permit the integration of intra and inter firm business processes. E-business can be conducted using the Web, the internet, intranets, extranets, or even a combination of these.

Extraits

[...] Specifically French are increasingly under pressure, and their purchasing power increases over time. Here we can remain us an economic law dating back to the 19's century: said that more revenue increase more the share of expenditure in terms of entertainment, education and health rises. Verification of this law is probative, and the tertiary sector is undeniably growing majority on French market. A second thing and no the less important, the new consumer' needs have been determinant in the choice of my subject: the online service. [...]

[...] Marketing mix V. System used to manage Web sites' content - Content Management System (CMS) VI. Other solutions linked to the Web - Blogs - Wiki VII. Conclusion and lessons Executive Summary It is now widely recognized that new technologies, particularly Internet access, tend to modify communication between various players in the professional world, including: -Relations between company and its customers, - The relationship company-employees, - The company's relationship with its various partners and suppliers. "E-Business" is the integration, within the company, of tools based on information technology and communication; to improve their functioning in order to create value for itself, for its customers and for its partners. [...]

[...] Objectives The goal of e-business is to create value. Value creation can take place in different ways: (Thanks to an increase in margins, meaning a drop in production costs or increase profits. E-Business can be achieved through: - Positioning in new markets - Improving the quality of its products or services - Prospecting for new customers - Customer loyalty - Rationalization its inner workings (Thanks to staff motivation. Transition from a traditional activity to an activity allows e-Business ideally motivate employees if: - The overall strategy is more visible for employees and it's positive for a common culture - Common work improves skills (Thanks to customer satisfaction. [...]

[...] People: In 2007: of Internet users have created, in a sustained manner, original content including in direct competition with traditional media. This phenomenon of «media citizen» knows a great growth in 2007. From to rise. Process: There will be a lot of trial and error in 2008. This year will be a year of discovery and analysis. But we have already several measurement tools to understand the impact of each strategy. With the arrival of largest budgets in 2008, data analysis will develop to reply to the needs of audience segmentation and personalization of messages. [...]

[...] Despite this dominance, we can see the emergence of new categories of consumer electronics: The seniors, rural . Previously, the fear of being scammed, fraud, and the lack of security in online purchases were the main reasons for the reluctance of low-income people to do their shopping on the Web. Progress on securing payment is an explanation for their appearance in the world of e-commerce. ”Médiamétrie” has indeed measured the confidence index of Internet to in June 2004 compared with in June 2003. New e-customers = new products? [...]