Online clothes renting business: « Des Marques et Vous »

Résumé du document

'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'.

This company's name is totally in correlation with the new concept we plan to launch. As a matter of fact, the aim is to set up an online company in the rental business of luxury dresses for a one night event. This new firm will be first located in Paris, the French capital, as this is where private events necessitating the need for luxury clothing are more frequent.

After having analyzed the clothing market and the trends of the customers, we have defined a gap which seems profitable. The clothing market in France is saturating which explains the opportunity for this new concept to rewrite the trend of consumption in a different way. Moreover, we have noticed the importance for people to feel different from each other by wearing branded clothes. People are becoming increasingly fixated regarding the luxury business and are keen to partake of luxurious clothing. However, everybody cannot afford to pay for it. This is the reason why our concept is original and has a great chance of being successful. Indeed, this will satisfy this new demand giving them the opportunity to wear haute-couture dresses, even if it is for one night.

Furthermore, in order to strengthen our beliefs, we have conducted a questionnaire. It shows us that a large part of the women population is ready to pay between 50 euros and 150 euros for renting a luxury dress for a one night event.

In this business plan, you will be able to see all the different steps and analyses we carried out to make our project a success. This includes the description of our future company, a detailed market analysis, the business strategies and finally the financial analysis.

Extraits

[...] The price comes in 4th position only. In fact, women do not have to buy a dress just for on occasion, it is better to rent it with no responsibility, no dry cleaning, The range of occasion to rent a dress is wide. Indeed, in weddings took place in France and this figures will increase (INSEE). Moreover, the American society show to French people a new way of life, especially for young people from 15 to 24 years old, organizing numerous events at school as graduation parties for example since 2000. [...]

[...] It will be implement online through the Pay pal service to bring more security and comfort for the customers. - Guaranty of an efficient delivery of our product. According to our messenger we will ensure a fast and effective delivery, without delay. - For the return of the product, our steed will personally collect the product from the customer. - Products will be send to the cleaner services by a messenger and drive back to the warehouse. - All the customers will receive updated news, for example, a newsletter will be available to inform our database's contact in case of promotion, events and so on. [...]

[...] The reason of renting clothes is associated to a special occasion first. But it could permit to change the taste or because of the need of change gain of time for the price Would you be interested in luxury clothes rental? 93% of the people are interest in the luxury clothes leasing Which price would you ready to pay for Haute Couture Dress' renting? The majority of people are ready to spend between 50 and 100 euros in a dress' renting: 67% of the interviewees and 22% estimate the spending at more than said to be not ready to spend more than 50 euros for a dress. [...]

[...] It is possible that the first years, sales won't reach our objectives. In that case, it will be important to make promotion on this new concept in order to attract more customers. The cash flow table shows that thanks to our loan, we can increase the advertising budget. In the contrary, if the sales are higher than expected, we will need to use a part of the loan to buy new products and to hire another staff to satisfy the demand. [...]

[...] High: Few luxury brands well known: famous and can choose their distributors High: Well Known brands prefer their own distributors Chanel shops, ) Low: For young designers who want PR POWER OF BUYERS : HIGH Competition: Rental shops: can see and try the product Competition: Luxury shops: no fear because buyers are sure about the quality of the product Competition: auction sites: cheap luxury brands Spending in clothes Minimum wage THREATS OF SUBSTITUTES : HIGH People can replace rental by buying Threats of all clothes shops The interest to buy things online is the same for our target: students, employees and executives: indulge themselves first, and need in second. It is different for other kinds of population which are not our target. It is confirm by this graphs. [...]