Interflora's e - commerce

Résumé du document

?Interflora' is the largest flower delivery company that is well established throughout the world. It consists of a well knit network of flower shops that cater to the orders placed by people in different parts of the world by constantly interacting and coordinating their work to ensure timely deliveries. This network comprises of approximately 60,000 florists worldwide delivering flowers to nearly 140 countries (from China to Russia, the US to Europe) with each division maintaining the highly stringent standards and specifications that ?Interflora' expects.

Extraits

[...] Cultural What we can call the flower culture is very much rooted to many various countries throughout the world. In France, but also in most of the other countries, offering flowers is seen as the perfect romantic gift. We can hardly think of special couple events without flowers. And women like them, but above all do love receiving them from others, and particularly from the loved person. According to specialists, flowers have a strong sense of sensuality, due to their colors, smells, etc. [...]

[...] Thanks to the orders through internet (24hours a day and 7 days a week) and the program that manages the orders automatically, the delivery time will slightly decrease. Internet is present all over the world and we know that more and more people have internet access at home and at work. All deliveries are done by the florists who are members of Interflora. The payment is done through the website by credit card number thanks to a secured system: SSL. [...]

[...] Mainly, people remain buying flowers in a traditional way but we think that 15% of the orders will occur of the net: After three years of online presence, we want to reach 35% of our sales ordered through our new website. We accept a decrease in flower shops and phone/minitel orders: Interflora will opt to use e-commerce to provide information as well as to support purchase transactions. The orientation is then an integrated e-commerce one. The main part of the switch from traditional ways to the online orders is taken out of the phone and minitel orders. [...]

[...] The piece of clothes appears on the screen but cannot be put on to see how it looks on the person. Future Objectives Why is the E-commerce environment attractive for Interflora? First of all, Interflora is the market leader of the flowers delivery segment. And it has to establish a presence on the Internet. Secondly, the internet population is growing rapidly presenting a new market potential. At the beginning of the third millennium, Internet is becoming a daily tool from the younger generation to the older ones. Thirdly, the French leisure society considers the time saving valuable and necessary. [...]

[...] In France, people who want to send bunches of flowers via Internet or phone, can choose between Monceau Fleurs, Alaflora, Aquarelle, France Flowers, Florastill, Téléfleur, Bebloom . We can notice that the main competitors are Téléfleurs, that is the most competitive one; and Bebloom and Aquarelle that are very important ones also. These companies do not use the same system as Interflora because they do not have and prepare their bunches themselves. Against its competitors, Interflora try to differentiate a lot of services. First of all, the very performing informatics' system that administrates the orders is recognized as one of the best in the world. [...]