E-Commerce : Skype

Résumé du document

Skype is a Peer to Peer Voice-Over-Internet-Protocol (VoIP) company. As of January, it had 75 millions subscribers who could speak to each other for free over their internet connections, using a microphone and headset or computers speakers. Skype was originally developed by the creators of Kazaa, which is now an affiliate of e-Bay, to whom it was sold for $2.6 billion. They are leaders in phone services through the internet. In a globalized world Skype offers a very good opportunity for us to lower the cost of communications, not only on a private level, but on a corporate level as well. In the following pages I will analyze, the company, its consumers, its competitors and its context in France. I will then try to develop a new way for Skype to earn money and add value to its services.

Extraits

[...] It represent large savings for the company and good business for dell. Skype consulting 5 P's The advantage for Skype to develop “Skype Consulting” is to become an expert in communication for large entity. They would be able to lower the communication cost of a company implementing Skype and skype box to every phone line, and would charge accordingly to the savings for the company. I believe that the very strong brand name that represent Skype is a good opportunity for such a project. [...]

[...] Get SkypeOut o Skype in. It provides the user a phone number for a price, and anybody can call the user on his PC at a local rate. o Skype Voice mail Skype have also developed different little product to sell, recently, Skype technology SA and Warner music group Corp have announced a licensing agreement on monday 30th January 2006, on ring tones, 30-second song snippets that sound off when a call comes in. Skype expect to sell the ring tones for each. [...]

[...] I will then try to develop a new way for Skype to earn money and add value to its customers. Strategic Audit (The 4 C's) Context The political and environmental context in France doesn't really represent a risk or an opportunity yet for Skype. So we will only consider in this part the major factor that influence the context of Skype which are economical / demographic, technological, and Legal. I will add as well some general comment and observation at the end, that I will use later on. [...]

[...] Sources Wall street journal Les Echos La Tribune Courrier cadres http://www.elenbi.com www.journaldunet.com www.ipsos-na.com www.atelier.fr www.znet.fr In yellow, number of internet users for last annuals quarters In red, the population proportion it represents. Progression of the number of high speed connection. (ADSL) 39% of the 30 days last connections where done from offices of internet users are using it from both Offices and Home, plus exclusively from the Office, plus 10% from three different places. So 46% of Internet users from 11 years old are using it from offices. [...]

[...] Right now there is a major debate about what are going to be the impact of VoIP systems. Traditional phone line provider are asking for a regulation of the new industry to keep them safe from this new and cheaper way to communicate. Today, the “Conseil de la Concurrence” considers that VoIP offer doesn't compete with traditional fixed lines since it is proposed in addition to an internet access or in a “triple play” offer, associating internet access, unlimited telephone communication and TV. [...]