E Business : Lapeyre, Bancopopular, Virginmega

Résumé du document

We present a study of websites, www.lapeyre.fr, a French web site, and www.bancopopular.es, a Spanish one and the last one is www.virginmega.fr. These three web sites have the particularity to be innovative in terms of strategy of recruitment of new consumers, and the services that they offer. I attempt to showcase the different parts of these websites that are innovative. In the first part, we will see a small presentation of the company, followed by the different strategies employed and why they are innovative with regard to their multi channel strategy, the means of communication, the strategy of recruitment of new consumers, strategy of consumer loyalty, and the different services that they offer.

Extraits

[...] Banco Popular is referenced on Google. When we go to google.fr and tap “Banco Popular”, the first results concern the bank, the first web site being Banco Popular France. Then, on google.es, it is the contrary. We have Banco Popular España, then the company, and to finish all the branches all around the world. Services offered We have seen before some of the services that the bank offers to its customers. However, we can add others, which are essential in order to forecast before what we can do or not, and have good projects. [...]

[...] When we tap more than the half of the first page is for Virgin (Virgin Mobile for cell phones, Virgin 17, their radio, and Virgin Mega, for the buying of music). They have sponsored links on Google, so we can find easily the company. Average basket Any confused person spend about 8 in movies, music, software, among others. Services offered Virgin Mega has a lot of clients. They have about accounts, and 1 million of person have seen this web site. They have a traffic rank equals at About the different services that they offer, they must in adequacy to what they sell. [...]

[...] We have the importance of illegal downloading, and they must adapt their prices in function of that. In France, person who made that are sanctioned, but just in a large scale. Adding to that, more and more web site offer free and legal downloads, which means that there is a new competition in this sector. And one of the last difficulties could be all up dates, in terms of software. In fact, when Windows Vista appears, they had to adapt all the technology to this new program. [...]

[...] Each day, there is an actualization of all the data collected. In fact, we have the possibility in this site to consult freely all the stock for a specific product. It is impossible to make it in real time (because there are many consumers who buy products each day), but we have an idea if our product is available. It is an asset for the company because it permits to control more precisely their stock, and for the consumer who knows very quickly the availability of the product that he wants. [...]

[...] The consumer has the impression that the shop is in. Moreover, there are other small advantages, which are important for the consumer. - We can consult all the stock on time. As a consequence, we know if our product is available, and if yes, where. - We have seen that we can pass an order on line. - For professionals only, we have the possibility to realize figuring of windows (i.e. we can order windows or doors custom built). - We have a response less than 24 hours. [...]