Chronodrive.com

Résumé du document

Chronodrive is a company which mainly deal food and hygiene products. It aims at supplying necessary products for families with children.
The special feature of the company is that they use the internet to sell its products. Effectively 98% of the orders are made by its website, the rest are made directly at the warehouse through terminals where the choice is more restricted. The Chronodrive concept was originally thought of by two men, Ludovic DUPREZ and Martin TOULEMONDE. Although it was thought of in the year 2000 this concept only saw its first shop opening in 2004 in Marcq en Baroeul, a suburban city near Lille, Nord Pas de Calais. Like most new concepts, the beginning was hard (about 100 orders by day). In fact, despite it being a revolutionary concept, consumers were at first hesitant about going to Chronodrive. This reluctance can be explained by the lack of communication from Chronodrive, using only word of mouth and also the fact that they were not seeing what they were buying.

Extraits

[...] Problems with the website: When it is too busy (during peak hours for example, on Friday night and Saturday), customers cannot make their orders, and they have to start all of it later. Problems on terminals: Customers have to identify themselves thanks to a terminal before taking off their orders. This terminal gives the customer a ticket with a delivering place number. Two minutes later, he can have his order being delivered at this quay. But the problem is these terminals don't always give tickets, or stay blocked, or even give the number of a place already busy. Even if it doesn't happen often, it is something Chronodrive has to work on. [...]

[...] The speed and practicality of ordering: In comparison with classic supermarket, you do not have waiting time for paying, and all your order is carried in five minutes. Also, because it is directly carried in your car, you do not have to have to carry heavy products. The price of the products: There are no extra delivery charges, so you only pay what you bought, with a guarantee of keeping the prices at the same level as in classic supermarkets. The diversity of choice: Chronodrive propose more than 7000 references of products. [...]

[...] The organization chart This organization chart show the way Chronodrive is managed from the top with Ludovic Duprez and Martin Toulemonde as the CEO's of the company; to the packagers who are Chronodrive public face. Figure 2.1 : Chronodrive organization chart As we can see, Chronodrive is structured as a divisional organization. Each store functions autonomously, as for example concerning recruitment. The company's division is also closed to a geographical division. III. Management of the work force The Human resource management (HRM) Who are they recruiting? [...]

[...] Chronodrive.com : les courses faites pour vous! Summary Introduction Chronodrive is a company which mainly deal food and hygiene products. It aims at supplying necessary products for families with children. The special feature of the company is to use the internet to sell its products. Effectively 98% of the orders are made by its website, the rest are made directly at the warehouse through terminals where the choice is more restricted. a. The company The Chronodrive concept was originally thought by two men: Ludovic DUPREZ and Martin TOULEMONDE. [...]

[...] They also include in their prices the extra delivery charges. The competitors market Carrefour and Cora already created their own e-Marketplace, Leclerc is also participating with "Express drive" (which is the direct competitor of Chronodrive), expecting launching a hundred of stores in the next three years. In April, "System will also reinforce his "Drive because of encouraging market evaluations. In a period where families are trying to save money, the drive-in system could be a solution: "40 Euros per week savings for two people", attests a Chronodrive client, she explains: "Because it is easier to make comparison with prices in the web, and you keep in sight your basket price all long, buying only what you need and not attempted by buying other drawing products" The Chronodrive strategy In France, a certain repartition of the different supermarket companies can be noticed. [...]