AnimeHA, Full Tilt Poker and Alienware: case study of three successfull e-businesses

Résumé du document

Nowadays, launching a successful e-business requires several conditions to be fulfilled. We must have knowledge of the current elements that are part of e-business, such as the different existing business models. We also have to be aware of the numerous applications provided by the Internet platform, and the new forms of payment, that are e-payments. Of course, along with advanced knowledge of e-business, an online entrepreneur must find a good concept, an idea that will attract individuals or businesses or governments. Also, the success and popularity of e-business is due to the competitive edges that differentiate it from other e-businesses: these could be innovation, technical quality, a unique offer, a better advertising strategy. There are so many opportunities on the internet. Some online success stories are now famous and some others are less publicized. For instance, Alex Tew has had the idea of creating a website where the homepage would contain a box of a million pixels, and each pixel could be bought for $1; he sold everything and won $1 million .

Extraits

[...] Full Tilt Poker generates revenues thanks to the rake. This is a small fee that reflects itself on the buy-in price of a tournament: a $10 + sit and go means $10 for the prize pool and for Full Tilt Poker. On cash tables, the rake is a very small percentage taken from each pot played. Otherwise, Full Tilt Poker benefits from an extremely impressive team of sponsored poker player: Phil Ivey, Gus Hansen, Patrik Antonius Each of these professional poker players wear full tilt poker caps or shirts while playing, increasing Full Tilt Poker's visibility on TV. [...]

[...] Regarding payment options, Alienware has created the Titanium account payment. This option enables customers to settle their payment in low monthly installments, without any interest for the first year, and without any annual fee. This is a good way to attract reluctant customers and to make them pay a little at a time. Otherwise, credit card, PayPal, checks and wire transfers. Alienware has as well created gift cards, and offers the possibility of paying one order with two separate forms of payment. [...]

[...] A Google search shows AnimeHA in many manga and video game websites[iv]. For instance, some French websites host the work of individual fans gathered in fansub teams. These teams download on the Internet scans of Japanese mangas not yet released in France, translate them in French and post the weekly chapters on their websites. Then AnimeHA, which is selling Japanese figurines from most of these fan subbed mangas, advertise on these websites either through banner ads or thanks to one of the fansub team member who will post once a week the latest arrivals from AnimeHA[v]. [...]

[...] In addition to the best computer parts available on the market, Alienware selected partners for the accessories and peripherals (mouse, keyboard, sound system, monitor ) that correspond to their elite high performance configurations. For example, most products from the gamer manufacturer Razer are available on Alienware. Razer has an excellent image among hardcore gamers[xiii], so adding Razer mice, headsets and gaming keyboards in the list of accessory choices is a good move from Alienware. The quality and high performance of Alienware computers is regularly praised by IT magazines and websites[xiv]. This gives Alienware a strong and reliable image. [...]

[...] Retrieved from http://www.nichegeek.com/10_totally_stupid_online_business_ideas_that_made_s omeone_rich AnimeHA. Retrieved from http://animeha.com/presentation-animeha-r- 5.html [iii] Sophia Yan (December 2006). Understanding Generation Y. Retrieved from http://www.oberlin.edu/stupub/ocreview/2006/12/08/features/Understanding_Gen eration_Y.html Retrieved from http://www.google.com/search?client=firefox -a&rls=org.mozilla%3Afr%3Aofficial&channel=s&hl=fr&q=animeha&lr=&btnG=Recher che+Google Kheops (February 14, 2009). Nouveau site + nouveautés. Retrieved from http://www.gaara-fr.com/index.php?page=lecture&article=306 Retrieved from http://animeha.com/figurine-grande-prince-of-tennis.php- c-423.html [vii] Retrieved from http://animeha.com/offrir_un_cheque_cadeau.html [viii] Retrieved from http://www.pokerlistings.com/full-tilt-poker Frank Ahrens (October 14, 2006). New Law Cripples Internet Gambling. Retrieved from http://www.washingtonpost.com/wp- dyn/content/article/2008/11/19/AR2008111903279_pf.html Retrieved from http://w.fulltiltpoker.com/Refer-A-Friend?dcs=rhb Ryan McLane (July 19, 2007). Can Yang save poker's face Retrieved from http://www.casinocitytimes.com/news/article.cfm?contentID=167485 [xii] David M. [...]