Exam questions on introduction to digital business

Résumé du document

Réponse développée et rédigée de ces deux questions:
1)Explain how the concepts of disintermediation, reintermediation and countermediation apply to the supply chain:
2) Without the development of the World Wide Web by Tim Berners-Lee, the Internet is unlikely to have become a commercial medium. Discuss:

Extraits

[...] Since then organizations changed their business by using technologies like the World Wide web, but also the Internet and wireless communications. They took advantages of the many opportunities that opened to them, like Google which is a search engine for instance. Indeed, since the World Wide Web it kept innovating and now provides many services (web mails . So, thanks to Tim Berners-Lee, Internet has become a commercial medium by facilitating the access to resources for everyone who has access to Internet. [...]

[...] It was also highly caused by internet which facilitates the search of information and so increases the transparency. Thus, they don't need to necessarily buy from the middlemen which encompass wholesalers and retailers, because it is cheaper to buy directly from the manufacturer. One of the positive effects is that this concept decreases sales and distribution costs. Therefore, disintermediation reduces and simplifies the supply chain by cutting the intermediaries. Reintermediation is the opposite of disintermediation, it can be defined as the creation of new intermediaries between suppliers and customers providing services such as supplier search and product evaluation. [...]

[...] However, reintermediation increases sales and distribution costs. So, this concept increases the length of the supply chain. Finally, countermediation corresponds to the creation of a new intermediary by an established company, then it is a close concept from reintermediation. Because of e-commerce, companies prefer not to depend only on the online existing intermediaries, so they will create their own. Without the development of the World Wide Web by Tim Berners-Lee, the Internet is unlikely to have become a commercial medium. [...]