The definition of an e-business strategy: The case of Tubeknit Ltd

Résumé du document

In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic communication. E-commerce will be related as a subset of e-business that focuses on the mediated communication between an organization and its stakeholders, through buy-side and sell-side models.

With regard to opportunities surrounding the garment industry at an international level, information technology knowledge and use of the internet has (by many competitors) increased.

The Internet is becoming a strategic resource; to invest in it, it is necessary to remain competitive. In addition o this, LT commitment of buyers has decreased and that's why the use of internet would be an effective way to attract and retain customers, through a notably, deeper and more continual relationship.

Extraits

[...] The strategy of Tubeknit is currently still too focus on its core competencies i. e on the production. Indeed, it relates to improve ongoingly the quality and innovation of the garments along vertical integrated process pushed by high-tech machines . They are increasingly effective and enhanced by substantial investment in technology supported by a quality assurance system. Not effort are noted for support marketing and logistics activities (sell-side and buy-side model along sales and procurement) by any technological investment. Thus far, the technological investments relate to improve production processes and quality uniquely Current vision and mission Changes in technology may impact our business by making our plants less competitive Advancement in technology may require us to make additional capital expenditure for upgrading our manufacturing facilities or may make our competitors plants more competitive. [...]

[...] Moreover, this marketing asset could become a real strategic resource whether used at CRM goals, i. e by re-designing it along the e-commerce strategy implementation (vie part 6). Finally, the marketing strategy of Tubeknit relate to develop and enhance the brand recognition throughout communication and promotion effort. The online channel would permit to reach a wider audience and at lower costs. E-business objectives E-business enables to automate all business processes for the internal organization (management, employees) and the external exchanges (customers). [...]

[...] isbn. nu www. hbswk. hbs. edu www. tubeknitfashions. [...]

[...] Thus, following the different system that Tubeknit should invest on throughout the entire supply chain: -At an organizational extent, to invest in a ERP (enterprise resource planning) system would enable to improve all organizational processes. An ERP system handles the manufacturing, logisitcs, inventory, distribution, shipping, invoicing and accounting. ERP software control business activities (sales, delivery, production, logisitcs, HRM an dmanagement. It is a bck office system (internal) integrating all functional departments contrary to CRM (front office) closer to the customers (external). -To manage the upstream chain, a SRM system could be a solution to enhance the vertical integartion of Tubeknit while dealing with suppliers within an integrated information and communication system. [...]

[...] It requires to set a system matching those of the customers. Finally, it relates the benefits provided to the organization as well the suppliers and customers. Thereafter, Tubeknit should set activity indicators appraising the relevance of the investment related to delivery, implemetation, establishment and supply. Finally, overall Tubeknit goals have to be accomplished within 3 years. Thus, the management has to specify an exact date for its achievement. Other elements to set e-business objectives are: -the online revenue contribution:the direct (source of income: sales, banner advertising . [...]