International Market Research:Trinidad-and-Tobago

Résumé du document

Trinidad-and-Tobago is a island, positioned in the northeast of Venezuela. The country is ideally positioned between United States, Europe, Africa, and South America. This position can be an advantage to export to or to import from South America. However, despite the fact that temperatures in this region are mild, there are many hurricanes and storms. Thus, the climatic conditions can be a threat for companies that want to set up business in Trinidad-and-Tobago between July 1st and November 30th of every year. Moreover, Trinidad-and-Tobago is an island. In consequence, people need to import many products. Thus, the cost of living becomes higher than in the continent as is the case with all islands.

Extraits

[...] In 1532, the Spain began the colonization. However, the language the most used is the French because there are more French than Spanish. In 1802, the island became England and in 1899, Tobago is reattached to Trinidad. In 1962, Trinidad-and-Tobago became autonomous. In 1970, the country has many economic difficulties. However, thank to the oil production, the economy lived a boom. Economy The GDP of Trinidad-and-Tobago is 18 billion dollar in 2007. The economy of Trinidad-and-Tobago is based on three activities: energy production, agriculture, and tourism. [...]

[...] Culture The culture in Trinidad-and-Tobago is near to the occidental culture. Moreover, the carnival is really important for citizens. The Trinidad- and-Tobago carnival is the most known and important of Caribbean islands. External Analysis As we can see, despite various opportunities for the next 10 years, the country must be face to competition in the energy sector, and must improve its international diplomatic position. However, the country could develop its tourism as its neighboring islands, or the international exchange thanks to its geographic position between South America, North America, and Europe. [...]

[...] Conclusion 5 Introduction In this international market research, we will find opportunities and threats in Trinidad-and-Tobago in 2020. In consequence, in a first part, we will begin to present the country: its geographic position, its history, its economy, its policy, and culture. Then, in a second part, we will do an external analysis based on the first part to obtain opportunities and threats in this country. Finally, in our conclusion, we will describe which opportunities and threats companies should take into account in 10 years. [...]

[...] Moreover, the country could develop tourism as other islands with an advantage: its culture with the importance of carnival. Finally, it can keep its energy for the future to sell at better price. However, the island must also take care of its geographic position near to risk countries as Venezuela and Colombia. Moreover, it has important competitors in energy sector and should improve its international diplomatic position. To resume, despite an economy based on fossil energy and various threats, Trinidad-and-Tobago could develop tourism and international trade in the next 10 years. [...]

[...] In consequence, despite the fact that the energy production is strength, in the last years, the country should develop other activity to keep its GDP. Thus, the economy of the country is great but fragile because petroleum demand will decrease in the last years. An opportunity could be to develop tourism with countries of South America. These countries emerge and people will travel more and more in the future. The position of Trinidad-and-Tobago is ideal to attract South American tourists. [...]