Foreign market entry plan: Nicolas in Singapore

Thèmes abordés

Foreign market entry, Nicolas in Singapore, Europe, Australia

Résumé du document

Since a couple of years wine has became one of the favorite beverages of Asian people. Especially in Singapore where the population is very open on the European culture. That way of life, which was just a fad in the past , tend to become a proper characteristic of Singapore.

Furthermore the country is composed by a huge number of expatriates who are, for the majority of them, from Europe or Australia, which means that for them wine is a entire part of their culture. Because of them the "wine connection" spread all around Asia.
By the way we must not forget that the wine in Asia is treated as a luxury product, indeed, it is an expensive product in those countries. Because of the export's cost and the high taxes on alcoholic products, the prices are around 40% more expensive than in Europe or Australia. Nicolas is one of the biggest wine sellers in Europe. You can find there very expensive wine and as well low priced wine.

Extraits

[...] This is due to the multitude of labels and provided primarily by a lack of information. American and Australian wines are offered with a manual explaining the characteristics of the wine, as well as how and when to eat. They give practical advice and who fail to French wines, which they focus on the region of origin and the vineyard. Singapore PEST analysis: Political Nature of the State: Singapore is a republic based on popular democracy. Executive power: The President is the head of state. His role is primarily ceremonial. [...]

[...] Parliament controls the action of the government. It depends on the support of the parliament, often expressed through a vote of confidence. (Guide me in Singapore, n.d.) The major political party: The biggest party is the PAP (People's Action Party). The opposition parties are allowed, but they are considered to have no chance of gaining power. Some of the major opposition parties are: SDA (Singapore Democratic Alliance) - a common opposition alliance to fight the PAP. SDP (Singapore Democratic Party) - Liberal Democrats WP (Workers' Party of Singapore) - Industrial Workers Party The political leaders: President Tony Tan Keng Yam (since 1 September 2011) - PAP Prime Minister LEE Hsien Loong (since August 2004) (Guide me in Singapore, n.d.). [...]

[...] (Consulted the 15.12 .2012). http://www.guidemesingapore.com/relocation/introduction/singapores- political-system Jenny Tan. (October 24th 2011). Gateway Singapore. (Consulted the 10.12 .2012) http://www.wine-business- international.com/Market_Watch_Gateway_Singapore.html Just-drinks.com, editorial team. (2003). Boom in Singapore wine import. (Consulted the 7.12 .2012). http://www.just-drinks.com/news/boom-in-singapore-wine- imports_id72091.aspx Patrick Schmitt. (2012). (Consulted the 15.12 .2012). http://www.thedrinksbusiness.com/2012/03/champagne-ships-323m-bottles- in-2011/ Subhash Arora. [...]

[...] There is a huge respect for the laws and the authorities in general. Singapore is well known for its very strict law with heavy fines punishments. That strict legal environment has contributed to its stability and security. (Focus Singapore, n.d) Technological Singapore is a highly developed country. Singaporeans benefit a huge transport system: roads, MRT, buses In addition, the imports are facilitating thanks to the port of Singapore, which is one of the biggest in the world. It means that Nicolas' wine imports will be ease. [...]

[...] The customers looking for wines should have the possibility to access easily to Nicolas everywhere in Singapore. The image of accessibility and proximity give the opportunity to gain the loyalty of the customers. Going to Nicolas should become a habit when the customer is looking for wine no matter for what occasion. The malls assure the access to the shop, indeed there are locate near metro station and provide parking. References Focus Singapore. (n.d). Singapore Laws and Penalties. (Consulted the 14.12 .2012) http://www.focussingapore.com/information-singapore/law/ Guide me in Singapore. (n.d). Introduction to Singapore's Political System. [...]