WORK ‘N’ COFFEE

Résumé du document

What is Work 'n' Coffee?

It's a combination of a warm and convivial atmosphere with a studious area for students who want to work. A place to work, yes, but a lounge bar and a coffee shop as well!

The bar will propose several offers available, for working and conference rooms. People could drink hot and soft drinks all day, cocktails and alcoholic beverages during parties. It will provide special offers: rooms, drinks and snacks coupled to offer low prices to students.

Extraits

[...] According to the figures, there are about 15,000 students in Metz. More particular, in Technopôle, there are about 4,500 students. In our case, the customer's localization will be mainly from Technopôle. Especially from the many TECHNOPÔLE SCHOOLS. Moreover, there are many students who live in the Technopôle Residence who should be interested. Regarding companies, there are 200 established in Technopôle. They can also be potential customers because Work'N'Cofee would be a potential place to rent for their business events. We can mark out 3 Zone : c. [...]

[...] We received back 94 filled questionnaires for 110 handed out Results a. Step four : Analyze the results b. Step five : Present the results According to students, there are not enough places on the Technopôle to work and relax their minds. The study show of students must write reports and make presentations but 63% of them haven't appropriate machines. So 62% of them work at home and 27% at school. To finish, the majority work alone Students spend their free time in cafeteria, computer room, BU, at home. [...]

[...] Tools p.7 Part Two : Work'n'Coffee's market study I. The environnement? a. Geographic and demographic factors p.9 b. Socio-cultural factors p.9 c. Legal factors p.9 d. Technological factors p.10 e. Competitive factors p.10 f. Social factors p.10 g. Economic factors p.11 h. Summary p.11 II. Who are our competitors? a. Determination of competitors p.12 b. [...]

[...] It's very important to examine the data carefully. The data must be captured and checked at least twice before being considered reliable. Next, you must become familiar with its data : do not rush and analysis interpretation, and rather take the time to control the data collected. You must read it again to not miss important finding. e. Step five : Present the results Once you have all the data that you need and have analyzed it to make sure it is relevant and pertains to our product or service, then you can write up the final report. [...]

[...] The questionnaire 1. Elaboration a. Step one : Define the problem We have to identify problems, opportunities and threats before to elaborate the questionnaire. Work'n'Coffee is a service totally new, don't exist another one on the Technopôle and we must be sure people need and want it. That's our problem. We have opportunities, because there's no directs competitors on the Technopôle and every day hundreds students are present. If opportunities exist, threats are also present, student means low revenues. That's why we need to be attractive in our price policy and be sure they need such a service because they have modern buildings maybe with modern conveniences (IT rooms, attractive cafeterias, etc) b. [...]