Skype: Company overview, strategy and SWOT analysis

Résumé du document

In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT analysis in order to show the strengths and weaknesses and also the opportunities and threats in order to highlight a possible strategy to build that we will see in the second part of the work. In the second part of this document we will develop a new strategy for a specific country with some partnership with other companies. To finish we will conclude the work by a quick summary of the assignment and a review of the new strategy.

Extraits

[...] Not accessible as landline phone especially for old peoples and old possible users. OPPORTUNITIES: Internet development. Internet is developing quickly especially with the WIFI you can have access to the Internet almost everywhere but not only from a computer but also from you cellular phone or I-pod, Ipad, different type of tablets, music and video players Internet accessible everywhere New types of support for Skype (I-phone, I-pad ) Emerging market - Skype for business. Skype could be used for the businesses, which work at the international level in order to decrease phone call cost. [...]

[...] In 2009 there were 17691000 subscribers according to the chart (tradingeconomics.com). With these information we can see that in France there is a good potential market because the two principals characteristics of the Skype software users are the age not too young and not to old and the connection to the Internet. So in France a good part of the population have the age of the target users and moreover there is a good accessibility to Internet. The other essential point is that now in France almost all the cellular phone have an access to Internet and can run application like Skype for I-phone so the cellular phone users can also be Skype software users. [...]

[...] With these partnerships the Company and moreover the software application Skype will be really visible. These partnerships associated to the marketing strategy which is adapted to the French market and the needs of the market will allow Skype Company to increase its market share and be the leading company in communication in France CONCLUSION: In this document we have seen that since 2003 the number of users of the Skype software is growing this number of users was for the third quarter of millions ("eBay Inc. [...]

[...] Now we are going to take a look to the SWOT analysis of the company in order to show the strengths and weaknesses and also the opportunities and threats in order to highlight a possible strategy to build that we will see in the second part of the work STRENGTH: Low prices, the services of Skype are cheap compared to traditional landine calls as we have seen before it is better to make an international call with the Skype software than with a landline phone. Well-known brand. In fact Skype was create there is almost ten years and become to be well known all around the world the proof is in its increasing market share. Skype is the leader on the VOIP market. Skype is very easy to use and work very well. [...]

[...] So to have the chance to win the fight against these internet providers Skype have to provide better services and low prices. Moreover thes Internet providers don't have specific offers for businesses not as complete than Skype can propose. Skype can propose real solutions to reduce cost for the companies the big one is the videoconferences features that avoid the cost of business travel. Now we are going to see the marketing strategy for Skype in France with the 4P's: PRODUCTS: - The first product is the existing Skype software for traditional users who use Skype for private use. [...]