Dubai-Land: Christian Perdier's strategy
Thèse - 5 pages - Stratégie
When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al...
Strategic analysis of Saint-Gobain PAM
Thèse - 11 pages - Stratégie
Nowadays, Human Resources Management is very important in a firm and it is an important key to succeed and achieve the company's goals. For international companies, human resources are vital and they have to pay attention to the mode of of recruitment, the consideration of different cultures and...
Coca-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries
Thèse - 40 pages - Stratégie
Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...
The company Caroll
Thèse - 8 pages - Stratégie
In this paper, we will discuss the international presence of the French company Caroll. This company is present in the supplying market and has to develop itself in the international market and more precisely in the emerging countries such as China. Firstly,we will analyze the company's...
Burger King
Thèse - 7 pages - Stratégie
Burger King is a global chain of fast food restaurants serving hamburgers, with a turnover which amounted to $102.5 billion in 2009 when they sold 524 million units. It owns 12,000 franchisees in 74 countries around the world. Two out of three restaurants are established in the U.S. It has set up...
International Marketing: PepsiCo
Thèse - 2 pages - Stratégie
Since World War II, the world has notably changed regarding the exchange of goods, people and capital across the world. This is called globalization. In order to be able to compete in a global scale, firms have developed different ways of entering international markets. What are the main foreign...
WORK 'N' COFFEE
Thèse - 13 pages - Stratégie
What is Work 'n' Coffee? It's a combination of a warm and convivial atmosphere with a studious area for students who want to work. A place to work, yes, but a lounge bar and a coffee shop as well! The bar will propose several offers available, for working and conference rooms. People could...
Paul's Strategy
Thèse - 4 pages - Stratégie
Possible countries for the further expansion of the company are the rapidly developing BRIC countries (Brazil, Russia, India and China) or Singapore. Choose one of these countries and assess its suitability for further expansion of the Groupe Holder. You should justify you recommendation and...
Inter-nation marketing: Easy-jet in India
Thèse - 4 pages - Stratégie
EasyJet is one of the most surprising companies that established in the last decade. Its business model based on reasonable price for a service that is supposed to be expensive made its success and is the base of the “Easy” strategy. Founded in 1995 by Stelios Haji-loannou, EasyJet is...
International business in India
Thèse - 6 pages - Stratégie
The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different prices of...
Ikea strategies in the marketplace
Thèse - 3 pages - Stratégie
IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products. With a...
Strategy management : Competition and cooperation in the Network level strategy
Thèse - 3 pages - Stratégie
According to Bob De Wit and Ron Meyer, global strategy can be divided in three parts: process, content and context. These can be recognized in all business situations in relation to managers. The strategy process is defined as a set of essential questions about the business as a whole. In these...
Traditional strategy tools do not work in a more turbulent environment - An analysis
Thèse - 5 pages - Stratégie
In the context of the fast-moving environment in today's business world, the major part of firms use a strategy to approach the future, to ensure the continuation of the company, and anticipate factors associated with the external and internal environment. In this organizational thinking context,...
Differentiation and CRM implementation for the company 'Darty'
Thèse - 4 pages - Stratégie
Darty was created in 1957 in France. At the beginning, the Darty family had a small clothes shop in Paris. They wanted to increase its size, so they bought the shop next to theirs. This shop was offering televisions and radios, and so they started to sell its content on the sidewalk. In 1968,...
International Strategic Management - L'Oreal
Thèse - 13 pages - Stratégie
Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...
Skype: Company overview, strategy and SWOT analysis
Thèse - 9 pages - Stratégie
In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT...
Starbucks Coffee - The French flop - publié le 22/10/2010
Thèse - 3 pages - Stratégie
Starbucks Coffee is a chain of cafes. The escorted image is the one of the Central Park Perks Café (the one of the TV Show Friends): a warm and cosy place where beautiful young smart and intellectual people are going to relax after a hard work day. A place where you are not leaning at the counter...
The Dubai-land Case
Thèse - 5 pages - Stratégie
The Dubai-land Case illustrates the issues linked to creating a vision for a gigantic endeavor and making sure it happens. The case is set in 2007, in the first few months after a CEO is hired to make the vision happen. Between February 2007 and December 2010, the CEO will have to turn a plan...
Starbucks Corporation Strategy
Thèse - 20 pages - Stratégie
The following document is an analysis of Starbucks' current strategy, as well as recommendations for the future. Beginning with a base case analysis, the company is introduced along with varying elements of its current strategy. Topics in this section include a brief history of the company, its...
