Milkeal: Product report

Résumé du document

Three graphs in the document will show us the habits of people in the morning. We can notice that active people do not take a lot of time to get ready. The majority of them take 45 minutes to get ready. Consequently, these people do not have enough time for breakfast.

Moreover, people who say that they need to have time to eat breakfast do not devote a lot of time to this activity. The majority take less than 15 minutes to eat something. We can easily conclude that they do not have time for a healthy breakfast as recommended by nutritionists. Indeed, people assume that they don't eat much. They often drink tea or coffee but people who eat yoghurt or bread are few. However, some people say they like to eat cereals for breakfast. Adults claim to eat muesli.

The fact that people don't eat in the morning or eat a little quantity explains clearly their need to eat something later in the morning. Unfortunately, people tend to eat
something easily available like snacks or sweets. They seem to know that it's not healthy but these kind of munchies are the most practical and transportable. People can't change the fact that they are hurried in the morning but they can change their habits of consumption, notably what they eat in the morning. As people do not have a lot of time in the morning and consequently not much time for breakfast, they don't have time to prepare their children's breakfast either. Children are often compelled to consume an insubstantial breakfast and that too in a short span of time. That's why they go hungry during the morning hours. To counter that, parents give them snacks. But once again, they know that the kind of snacks they give them are not healthy. Some children, however, enjoy a good and substantial breakfast. Parents say that they like sweet cereals. In order to make their breakfast more healthy, they consume their cereal with milk, bread and orange juice.

Extraits

[...] We also can attract all the active population. But we need to offer to this last target another way to buy our product. That's why we want to distribute our product in the bakeries. Then to target the travellers we offer them the possibility to find the Milkeal in some specialize shop like Decathlon who propose some snacks. Finally shops like Relay that we can find in all the train station and airport are also a good way to reach our target. [...]

[...] Price of one pack: Price of 80 grams of cereals: 7 centimes Price of 80 grams of Milk: 11 centimes Price of packaging: 6 centimes + 11 + x 2 = 48 centimes It is necessary to add: manufacturing costs, salaries of the employees of the company, the publicity, the various taxes, the costs of transport etc. Cereals come from an American manufacturer, a specialist of this sector. He is our main supplier. Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, Toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles, and vegetarian foods Concerning the milk, a partnership with a brand of milk is going to be to sign to facilitate the sales of this new product: Milkeal. [...]

[...] But once again, they know that the kind of snacks they give them are not healthy. Some children, however, enjoy good and substantial breakfast. Parents say that they like sweet cereals. In order to make their breakfast more healthy, they accompany their cereals with milk, bread and orange juice. Do you think to have a breakfast is important? Would you take a healthy breakfast if you have time? These graphs show that people are aware that to have a breakfast is very important. They understand that breakfast is a full meal. [...]

[...] Primordial Important Not very important Useless Would you take a healthy breakfast if you had time? In the morning, how long do you take to get ready? Do you take a breakfast? (if no, go directly to the question How long do you take to have your breakfast? What do you eat? What kind of cereals do you eat? Do you eat something later in the morning? What do you eat? Do you have children? Do you take time to prepare for them a breakfast? What do they eat? [...]

[...] Bakeries and Sandwich shops Milkeal can be sold in bakeries and sandwich shops. The purpose is to touch the persons having no lunch and so to touch a largest number of persons. In that case, the recommended sale price is not rigorous any more. The manager sets his price as he can make it with sweets and cans of big brand. Decathlon and Go Sport Milkeal can meet within stores as Decathlon and Go Sport during the passage in cash desk. [...]