Acquérir de nouveaux clients, fidéliser et par quels moyens ?
Dissertation - 28 pages - Stratégie
C'est le 27 juillet 1976 à Englos près de Lille que Michel Leclerq ouvre un magasin de type grande surface de vente d'articles de sport en libre service. Le concept consiste à équiper sous un même toit et au meilleur prix tous les sportifs, du débutant au passionné. Le nom retenu est...
Advertising and communication: Advertising campaign for a new allergy medicine
Thèse - 10 pages - Stratégie
I have just been hired to take over as the marketing director of a major international pharmaceutical company, Merck & Co. We are a global research driven pharmaceutical company. The company was established in 1891 and we are based in New Jersey. We are currently one of the seven largest...
La stratégie d'internationalisation du groupe Saint-Gobain
Cours - 10 pages - Stratégie
Dans sa stratégie au cours des dernières années, le groupe Saint-Gobain a clairement mis l'accent sur l'internationalisation, multipliant les acquisitions d'enseignes partout dans le monde afin d'augmenter ses parts sur les marchés au sein desquels il était déjà présent, mais...
Global wine wars: New Challenges
Thèse - 5 pages - Stratégie
During the last few decades, the global wine industry has grown by leaps and bounds to emerge as a $90 billion market. Scientific discoveries such as pasteurization and the cork-stopper invention have revolutionized the production of wine by easing restrictions on transport of wine, thus enabling...
Dubai-Land: Christian Perdier's strategy
Thèse - 5 pages - Stratégie
When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al...
'Chef à la maison' - Business plan
Business plan - 37 pages - Stratégie
Our business idea focuses on bringing chefs to the dinner table at home. We plan to offer 2 services; Primarily we will provide Home training courses where fully trained chefs will come into your home environment and offer training on anything from beginner techniques, simple cooking to more...
Strategic analysis of Saint-Gobain PAM
Thèse - 11 pages - Stratégie
Nowadays, Human Resources Management is very important in a firm and it is an important key to succeed and achieve the company's goals. For international companies, human resources are vital and they have to pay attention to the mode of of recruitment, the consideration of different cultures and...
Coca-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries
Thèse - 40 pages - Stratégie
Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...
The company Caroll
Thèse - 8 pages - Stratégie
In this paper, we will discuss the international presence of the French company Caroll. This company is present in the supplying market and has to develop itself in the international market and more precisely in the emerging countries such as China. Firstly,we will analyze the company's...
Milkeal: Product report
TD - Exercice - 20 pages - Stratégie
Three graphs in the document will show us the habits of people in the morning. We can notice that active people do not take a lot of time to get ready. The majority of them take 45 minutes to get ready. Consequently, these people do not have enough time for breakfast. Moreover, people who say...
Les concepts qualité
Cours - 25 pages - Stratégie
L'ORGANISATION de la direction départementale - Fournir une prestation de qualité (données d'entrées transformées en données de sortie) - Assurer la solidité et la fiabilité des données - Fournir à son collègue une prestation de qualité (client => fournisseur => client => fournisseur)...
Hygiène alimentaire appliquée en industrie agroalimentaire
Cours - 58 pages - Stratégie
- Sécurité alimentaire : sécurité des approvisionnements en quantité et en qualité. - Sécurité des aliments : innocuité des aliments. - Hygiène alimentaire : règles de nutrition et diététique. - Hygiène des aliments : ensemble des conditions et mesures assurant la sécurité et la salubrité des...
Burger King
Thèse - 7 pages - Stratégie
Burger King is a global chain of fast food restaurants serving hamburgers, with a turnover which amounted to $102.5 billion in 2009 when they sold 524 million units. It owns 12,000 franchisees in 74 countries around the world. Two out of three restaurants are established in the U.S. It has set up...
Feasibility study of the Primark company in the French market
Étude de cas - 10 pages - Stratégie
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
International Marketing: PepsiCo
Thèse - 2 pages - Stratégie
Since World War II, the world has notably changed regarding the exchange of goods, people and capital across the world. This is called globalization. In order to be able to compete in a global scale, firms have developed different ways of entering international markets. What are the main foreign...
WORK 'N' COFFEE
Thèse - 13 pages - Stratégie
What is Work 'n' Coffee? It's a combination of a warm and convivial atmosphere with a studious area for students who want to work. A place to work, yes, but a lounge bar and a coffee shop as well! The bar will propose several offers available, for working and conference rooms. People could...
Paul's Strategy
Thèse - 4 pages - Stratégie
Possible countries for the further expansion of the company are the rapidly developing BRIC countries (Brazil, Russia, India and China) or Singapore. Choose one of these countries and assess its suitability for further expansion of the Groupe Holder. You should justify you recommendation and...
Inter-nation marketing: Easy-jet in India
Thèse - 4 pages - Stratégie
EasyJet is one of the most surprising companies that established in the last decade. Its business model based on reasonable price for a service that is supposed to be expensive made its success and is the base of the “Easy” strategy. Founded in 1995 by Stelios Haji-loannou, EasyJet is...
International business in India
Thèse - 6 pages - Stratégie
The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different prices of...
LEGOLAND - Analysis of the toy industry
Étude de cas - 14 pages - Stratégie
Before conducting an in-depth analysis of the toy industry, we will deliver a brief presentation of Lego, which is the core of the subject. Lego is a Danish company, which was founded in 1934, by Ole Kirk Christiansen. The core activity of Lego is the conception and manufacture of educational...
China analysis: Marks & Spencer
Étude de cas - 10 pages - Stratégie
China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as Carrefour, a...
Arcelor-Mittal
Étude de cas - 8 pages - Stratégie
ArcelorMittal is a global steel company; it is the largest steel producing company in the world and is the market leader in steel for use in automotive, construction, household appliances and packaging. It holds sizeable captive supplies of raw materials and operates extensive distribution...
Ikea strategies in the marketplace
Thèse - 3 pages - Stratégie
IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products. With a...
Les différents types de comportement stratégique : les think tanks chinois
Fiche - 1 pages - Stratégie
Les « think tanks » chinois sont depuis une trentaine d'années de plus en plus nombreux ; outre le nombre croissant, ils ont aussi gagné en influence. Plusieurs facteurs ont porté la mutation de ces groupes de réflexion : tout d'abord, les décisions internationales qui se multiplient pour la...
Danone company analysis Financial Statement Analysis
Analyse financière - 6 pages - Stratégie
The history of the group was based on an external growth, a successions of sell and acquisitions, indeed, if we follow the major step of the company, we could see that, the first step was the merger between BSN and DANONE-GERVAIS in 1973 this merger was the beginning of the future group and...
Strategy management : Competition and cooperation in the Network level strategy
Thèse - 3 pages - Stratégie
According to Bob De Wit and Ron Meyer, global strategy can be divided in three parts: process, content and context. These can be recognized in all business situations in relation to managers. The strategy process is defined as a set of essential questions about the business as a whole. In these...
Traditional strategy tools do not work in a more turbulent environment - An analysis
Thèse - 5 pages - Stratégie
In the context of the fast-moving environment in today's business world, the major part of firms use a strategy to approach the future, to ensure the continuation of the company, and anticipate factors associated with the external and internal environment. In this organizational thinking context,...
Differentiation and CRM implementation for the company 'Darty'
Thèse - 4 pages - Stratégie
Darty was created in 1957 in France. At the beginning, the Darty family had a small clothes shop in Paris. They wanted to increase its size, so they bought the shop next to theirs. This shop was offering televisions and radios, and so they started to sell its content on the sidewalk. In 1968,...
Management de la qualité et certification
Cours - 22 pages - Stratégie
La roue de Deming : Il s'agit d'une illustration de la méthode de gestion de la qualité PDCA (Plan-Do-Check-Act). Son nom vient du statisticien William Edwards Deming. Ce dernier n'a pas inventé le principe du PDCA, mais il l'a popularisé dans les années 50. La méthode comporte...
International Strategic Management - L'Oreal
Thèse - 13 pages - Stratégie
Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...
