Strategic Plan: BBC
Étude de cas - 45 pages - Stratégie
The aim of this document is to present to the British Broadcasting Corporation (BBC) a strategic plan for its future operations in the United Kingdom and worldwide. With more than 80 years of experience, the BBC is one of the world's leading broadcasting companies and innovators in the production...
Strategic Case Study: Amazon
Étude de cas - 5 pages - Stratégie
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...
La veille salon, une information ouverte, un lieu à haut risque
Fiche - 1 pages - Stratégie
La manifestation professionnelle publique est une formidable opportunité pour recueillir l'information sur les technologies, les concurrents, le marché. C'est aussi un lieu où règnent certains risques et s'exercent de l'influence et de la pression. On parle ici de: salon, foire,...
Modéle de business plan détaillé
Business plan - 3 pages - Stratégie
Plan détaillé à utiliser pour l'élaboration d'un Business Plan, à adapter en fonction de l'ampleur du projet.
La stratégie de contre-programmation de M6.
Étude de cas - 4 pages - Stratégie
Analyse de la stratégie de contre-programmation de M6 face à TF1. "Depuis les années 2000, deux grands groupes privés dominent le paysage audiovisuel : TF1 et M6." [...] "[...] M6 a construit son image au fil des années et de ses choix de programmation." "M6 doit faire preuve d'ingéniosité...
Diagnostic interne de la société Bleu Océan
Étude de cas - 9 pages - Stratégie
En N-12, Armelle Coatmor et ses associés décident de créer la société anonyme, « Bleu Océan », implantée en France, dans le Finistère. Sensibles à la préservation du patrimoine maritime, ils choisissent de produire et de commercialiser des objets sur le thème de la mer tels que des modèles...
L'évaluation des entreprises en difficulté avec ou sans redressement judiciaire
Fiche - 2 pages - Stratégie
Quelles sont les limites de la méthode patrimoniale lorsqu'elle s'applique aux entreprises en difficulté ? Comment les spécificités de l'entreprise en difficulté déterminent-elles le choix de la méthode d'évaluation ? Quelle est la relation entre la valeur de l'entreprise...
les methodes d'evaluaton dynamique
Fiche - 2 pages - Stratégie
1. Discuter de la relation entre le programme d'investissement et le calcul des cash flows futurs d'une entreprise lors de son évaluation. 2. Discuter des limites de la méthode dynamique d'évaluation des entreprises sur la base de : taux d'actualisation, cash flows, durée. 3....
Alliance analysis
Étude de cas - 4 pages - Stratégie
First, we have to define what a "strategic alliance" is. A strategic alliance is a contractual agreement among organizations to combine their efforts and resources to meet a common goal, or an agreement between two or more partners to share knowledge or resources which could be beneficial to all...
Dossier L'Oréal
Analyse financière - 3 pages - Stratégie
L'Oréal, leader mondial de la cosmétique, fut fondé en 1907 par le chimiste français d'origine alsacienne Eugène Schueller. En effet, celui-ci mit au point, à l'âge de 26 ans, un produit de coloration capillaire de synthèse, qu'il commercialise et baptise « L'Auréale ». Il...
Strategy analysis of Kinder
Étude de cas - 10 pages - Stratégie
The Ferrero Group is a company of Italian origin the founder Pietro Ferrero of which was a chocolate maker-pastry cook to Alba, a village of Piemont in the North of Italy. This company created in 1946 specializes itself in the candy and the chocolate factory. It expansion is really do in 1949 in...
Case L'Oreal - 'Synergie and Belle Couleur'
Étude de cas - 10 pages - Stratégie
The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...
Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand
Étude de cas - 8 pages - Stratégie
SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...
Advertising and communication: Launching a new product - Women's magazine
Thèse - 10 pages - Stratégie
In this advertising and communication strategy based paper, we will deal with the launch of a new product - a women's magazine. In France, the press is a big market but there are some population segments which lack specialized magazines. One such segment covers women aged above 60; this...
Strategic Management: Royal Dutch Shell
Étude de cas - 10 pages - Stratégie
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
Strategy and Accounting: The paywall strategy in the English and French newspaper market (strategy recommendations)
Étude de cas - 5 pages - Stratégie
In June 2010, News Corp decided to extend the paywall phenomena, and, as it did with The Wall Street Journal in 2008, News Corp put its "mainstream and non-specialist UK newspaper" behind a paywall in June 2010. News Corp released the first figures for the number of subscribers accessing 'The...
Ebay's strategy
Analyse financière - 3 pages - Stratégie
eBay's strategy is to providing a safe trading place on the internet, the eBay community has flourished, by not only providing an efficient medium for people to buy or sell items directly from or to a large member of people, it's a forum where buyers and sellers, develop reputations and...
Création d'entreprise de A a Z
Analyse financière - 3 pages - Stratégie
- Quelle est la stratégie de développement de l'entreprise à moyen et long terme ? (succinct) - Politique de coûts faibles ou différenciation ? - Diversification ? / Spécialisation ? - Politique de développement : ouverture ou non du capital à des investisseurs ? - etc - Quelles sont vos...
Supermarkets and the World Wide Web
Thèse - 4 pages - Stratégie
Marks and Spencer, Tesco, Morissons, Sainsbury's, Spar, Londis, Aldi, Lidl, etc ...with the upcoming Yule, supermarkets are working twice as hard to achieve their ends. As they proudly display the reassuring colors of Santa Claus on their websites, home pages are a festival of twinkling snowflake...
Swarovski and the social media
Étude de cas - 7 pages - Stratégie
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the democratization of...
Competitive Advantage of France in Haute Couture
Étude de marché - 10 pages - Stratégie
What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest fashion center of the...
Analyse de la stratégie de Danone
Étude de cas - 5 pages - Stratégie
De cette analyse ressort les points faibles et les ponts forts de l'entreprise Danone pour faire face à la concurrence croissante du marché des produits laitiers. Nous verrons alors comment une entreprise multinationale se place dans son secteur et sur quelles branches les concurrents...
Comment rester flexible tout en optimisant ses choix à long terme ?
Dissertation - 4 pages - Stratégie
Jusqu'aux années 1990 on assimilait la flexibilité à la réactivité de l'atelier. La capacité de l'entreprise à réagir dans l'incertitude et dans l'urgence est de plus en plus une question de survie. Mais depuis les années 2000, elle induit flexibilité des ressources humaines....
Stratégie de Distribution d'Apple (2010)
Étude de marché - 6 pages - Stratégie
Ce dossier présente dans une première partie l'entreprise Apple, son histoire, et principalement ses produits. Une deuxième partie décrit les canaux de distributions utilisés par Apple en allant du canal court (premium reseller) au canal long (site internet, point de vente). Une troisième...
Dubai land Case Study: Would the Pharaohs have dared?
Étude de cas - 8 pages - Stratégie
Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...
General Motors - Strategic management plan
Étude de cas - 8 pages - Stratégie
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...
Luxury Automotive Supply into the Californian market
Étude de cas - 5 pages - Stratégie
This report consists in the case study of Luxury Automotive Supply tackling the Californian market. It deals with five questions: Company's Breakeven analysis, expected return on the firm's common stock calculation, WACC calculation, Capital Asset Pricing Model, Choice for payment terms,...
AMD: A Customer-centric approach to innovation
Étude de cas - 9 pages - Stratégie
This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...
Limited perspectives for electric cars: Auto industry facing new challenges
Étude de cas - 12 pages - Stratégie
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Sampling issues in Business Statistics
Étude de cas - 7 pages - Stratégie
Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...
