Project launch - a new product in 2050 (virtual vacation)

Résumé du document

Real Travel proposes to combine two services in one. Our company offers a very cheap stay abroad to foreign students and allows families to leave their home serene during holiday. In addition to the house supervision, our company relieves the owner from worries about the caring of his pets and plants. Due to the re-opening of frontiers by the government, the general trend to rediscover the world is growing, and also to meet different foreign people. Our company is one of the the first to respond to this widespread demand, thanks to its valued knowledge of international travel. With strong assurances of safety, we can grant each client a secure range of services with assorted options. Already reputable in European countries and in Russia, Real Travel has established itself quickly. We plan to expand the company in the American market in the next five years. We also intend to establish Real Travel in different countries like China, Brazil, Mexico, North Africa, India and Japan in seven to ten years time. To extend our business quickly, a big investment has been allocated for a worldwide advertising campaign. A bigger and better structure should accompany Real Travel's evolution. However, the head office will remain in Switzerland.

Extraits

[...] TV commercial, commercial in shopping centres: To target every family owner and every student we are going to use a commercial. It will be broadcasted on national TV and in shopping centres. This commercial will be the same for students and family owners. It will underline that people could travel in real life and that is a better and more beautiful way than in the virtual life. It will depict amazing landscapes, beautiful houses, people who are taking part of life, people enjoying themselves with friends, doing sports, etc. Advertising in virtual software: Nowadays, everybody lives in a virtual life. [...]

[...] The main investments were for acquiring premises in a famous business location and the best current IT equipment. The company developed Real Travel© awareness in the competitive market of travels thanks to its cultural values > Emergence of a new market: the market of the virtual journey. Already used by the major part of the museums, the virtual visits were developed with the prototypes Hans and Gruntel which allow the capacity to evolve in a virtual environment taking characteristics of the real world. The market of video games benefited particularly from the technological advance. [...]

[...] It looks like an institutional advertising. We are going to use this way between 2032 and 2040 to target people all over the world so, first we have to wait for the expansion of our brand's activity. Below the line advertising: to increase customer's traffic, to target a lot of people (even if they do not belong to our different target) and at low costs. We will earn 20% of our advertising budget. Flyers, leaflets and brochures in business school, engineering school, university: Our offer is only reserved for students who have much money to travel. [...]

[...] To hire new employees and trainees. Mission and strategy statements Real Travel© proposes to combine two services in one. Our company offers a very cheap stay abroad to foreign students and allows families to leave home serene during holiday. In addition to the house supervision by students, our company relieves the owner from worries about the caring of pets and plants. Due to the reopening of frontiers by governments, the general trend for rediscover the world is growing and to meet different foreign people is becoming a source of wealth. [...]

[...] The parts of funds came from the five main founders, who created the company. The head office is located in Bern, Switzerland. In 2014, after a two-years development, the five founders decided to choose the corporation form to build the company. The choice was determined by the facility to administer and the security for the capital invested. The tax advantages also were appreciable. The market (Past, present and future) The product: At the very beginning, Real Travel© was a travel agency, which has turned into virtual travels with the explosion of the technology and the pandemic of SRAS. [...]