Facebook, just a social network or a real business? The challenges of Facebook for businesses

Résumé du document

Facebook is a social networking Web site created by Mark Zuckerberg and designed to bring people close. Since September 2010, it has brought together more than 500 million members across the globe. It is the second most visited site in the world according to Alexa Internet (from google.com). Facebook was born in Harvard: it was originally a closed social network of students of that university before becoming available to other American universities. Since September 2006 the site was open to all.

With over 500 million members, Facebook has become the must social networking platform. It is a real paradise for brands who could use it to promote their products via the fan pages. The brand doesn't have to be a multinational to have its Facebook page. Their creation is free and even SMEs can communicate on Facebook.

Facebook is one of the largest social network of the World Wide Web, with MySpace and LinkedIn among others. Originally intended exclusively for American students, now Facebook's popularity is increasing with many users across the globe. Does Facebook provide a platform to any business? How to use this social network? How to benefit from its use for business?

Extraits

[...] The study also shows that the use of social media is seen as largely complementary e-marketing activities rather than marketing activities "offline" such as mailing or communication campaigns "Print" (posters, magazine , PQR, etc.) . What to think. Do you use social media in your overall marketing strategy or do you wait again to be sure that their use will be very beneficial to your business? Have you measured the results similar to what this study or your efforts 2.0 Are inconsistent with these results? Your strategy "Social Media" is it effective for your business or are you satisfied with the benefits? [...]

[...] Tigerlily, for example, has launched a platform for supporting the creation of Facebook. Once created his Facebook account, if any, just go to the platform to create Tigerlily page of its business. Tigerlily platform works much like a CMS. It allows you to create the visual identity of your page, add widgets video player, survey modules, or a Twitter feed), to have access to statistics and create tabs rather simply. Tigerlily versions offers "lite" that create a single page and install widgets "basic". [...]

[...] What sources of information for consumers? Once a communications plan and marketing strategy implemented by companies, if their actions are carried out properly and achieve their goals, interest will be aroused among potential customers and they will seek more information on products, services or brands highlighted in campaigns. Consumers have many sources of information available and, as demonstrated by this study of OTX Worldwide and the impact of social media on the purchasing behavior, social networks come in first place. [...]

[...] Facebook page to be interactive and requires more news. Some companies have a culture of highly developed communication and managers have some freedom to advertise their blogs on the release of their new products. That's why we need experts in the field of communication and marketing to track the pages. The emergence of community managers? Social networks have boosted the emergence of these new profiles. This job does not exist in Morocco although we have had requests from major companies instead. [...]

[...] During a program on the web-TV Techtoc.tv, Emeric Ernoult CEO Affinitiz, cites the example of Beneteau sailboats manufacturer. He needed to create a social network for high-end boat owners of its brand. In his case, Facebook has emerged as a highly formatted silo where customization is very limited. But what should be put on a Facebook page? A common mistake is to try to reproduce the website of the company. On the one hand social network pages have a specific format, rigid, which allows very little customization. [...]