Is becoming global the way or not

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This report is going to present the importance of globalization in today's society. I will try to answer your question like should our company try to enter the global market? Globalization is an incontrovertible phenomenon that can't be overridden. "The world needs and desires have been irrevocably homogenized", mentioned Professor Theodore Levitt in the 1980's. This report aims first at exposing the importance of globalization and its pros and then at setting out the cons and what we should be aware of, in order to determine if our company should be global or not. The world has become a "Global Village" with the increase of trade. As a matter of fact, lots of rival foreign companies enter our market and acquire our market shares.

Extraits

[...] Why becoming global is on its way? This report is going to present the importance of globalization in today's society. I will try to answer your question, that is: Should our company try to enter the global market? Introduction Globalization is an incontrovertible phenomenon that can't be override nowadays. world needs and desires have been irrevocably homogenized”, mentioned Professor Theodore Levitt in the 1980's. This report aims first at exposing the importance of globalization and its pros and then at setting out the cons and what we should be aware of, in order to determine if our company should globalize, and how. [...]

[...] It's just impossible to enter numbers of countries at the same time. Disadvantages of globalization To begin with, although the world needs and desire converge, every country still keeps its differences such as their culture, their regulations and their specific tastes. That's why companies have to adapt their products and packaging to each market. Then, we have pay attention to advertisement. It is essential to bear in mind that every country has its own way of thinking and its open- mindedness. [...]

[...] - Additionally, it avoids the market seasonal fluctuations. Drinks are mostly consumed in summer, so supply can be adapted to demand according to the seasons and to the countries, whether they are in the northern or southern hemisphere. Besides, with the generalized use of internet and the technologies development (such as the fax), it is easy to be present abroad and to compete. Thanks to a website companies can sell their products to foreign consumers, avoiding thus many intermediaries. In other ways it is now easy to reach international customers without being physically present, without having to set up a subsidiary or a distribution system overseas. [...]

[...] Evidently, we should begin by presenting and selling our products on a website. In the same way our company should begin by entering foreign countries step by step. It should previously test the product on the markets we want to enter, so we estimate the customers' reaction. Then we'll go on by distributing our product by means of local retailer and depending on the success of sales, by concluding a joint venture or by setting up a subsidiary overseas. Bibliography - Cotton, D and Robbins, S (1993) Business Class - http://www.mediacom.keio.ac.jp/publication/pdf2003/review25/5.pdf -http://www.lse.co.uk/financeglossary.asp?searchTerm=&iArticleID=1339&defini tion= globalisation - Powel, M (1996) Business Matters - Quelch, J and Barlett, C (1999) Global Marketing Management, 4th ed. [...]

[...] Progress never stops, technologies are incessantly evolving, consequently, companies have to move with the time and renew their proceeds of manufacturing and technologies, according to the world evolutions. Several advantages are linked with globalization. - First, a company present abroad reaches new potential customers. Accordingly, it increases its sells and as a matter of fact, it will have to produce more, leading to economies of scale. - Then, being on the global market teaches how to be more competitive, and allows meeting new knowledge, skills and ways to produce. - It also helps to share the risks. [...]