Exporting French toys to Canada

Résumé du document

Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence there remains reduced, and Canada seems an excellent destination due to the opportunities that such a market creates. It may also revive the French national toy industry.
In a first part, we will make a market survey of similar products in Canada, making an overview of the market and studying the evolution of the toy sector. Then, in a second part, we will analyze the transport network which is a key factor in international trade. And we will finally weigh the feasibility of the project...

Extraits

[...] It stimulates the demand and enables fabricants to position themselves on the market by simply obtaining rights and re-launching existing products. Lots of new products are just a mere modernization of old toys. On another hand, adults have never bought as many toys for themselves than today, to collect or as a gratification. In general, children determine the sector orientations and trends, and not the toy industry itself. Thus, it is all about innovating and mixing delight, trends, technology and learning. The toy market today Toys are seen as essential for children's development. [...]

[...] There are many opportunities in the Canadian market because the population is quite young and so attracted by toys. The younger age brackets (from 0 to19 y.o.) represent the natural target for toys, because most of the products are bought to satisfy their needs. We must therefore concentrate our offer on these potential consumers, and adapt our products to the local tastes of this segment of population. II. Analysis of transport means, distribution channels and norms A. Transport means Transport is a key part in an export process, since it is the first step for the company to put the products in the hands of foreign consumers. [...]

[...] Then, we divided the parts each of us had to do. Solène did the first part "Market survey of similar products in Canada", and in the second part "The analysis of distribution channels and norms". Mathieu worked on the second part "The analysis of transport means" and the third part "Recommendation of feasibility or non-feasibility". Nevertheless, we worked as a team and each of us had a look on the other's work and completed what his counterpart did. In order to achieve our assignment, we used different tools such as the Internet, notes on presentations we attended and notes from classes we attended this semester. [...]

[...] We could also contract other low-cost air freight companies to organize our shipment to Canada. Once exported in Canada, we could contract with Air Canada, the leading airline which is in control of the entire air transport network, to send the products to the different airports in order to directly supply the other markets. Then, once reaching the Canadian market, local transport network availability has also to be taken into account, in order to further distribute the goods in the different local markets. [...]

[...] The United States, Japan, China, South Korea, the United Kingdom and other western European nations accounted for about 90 per cent of Canada's total international marine traffic (both exports and imports) in 2001. An interesting point is that 90 per cent of overseas imports were unloaded at East Coast ports, which are well-equipped for international trade and propose all kinds of additional services. All figures were taken from the 2002 transport annual report from the Canadian government. The National Marine Policy deals with 3 categories of ports: Canada Port Authorities (CPAs) which regroups the most important harbours, regional or local harbours and remote ports. [...]