French Wine Exports

Résumé du document

In 2002, the sales turnover of wine in the world market was estimated to be around 101.5 billion euros, which is equal to the size of world cosmetic market and 3 times the size of disc market. The sales turnover in volume was increased to 224.8 million consumed hectolitres.In the current scenario we can witness an increase in the international exchanges with regard to wine market. In France, the production rose to 46.55 million hectolitres and represents 18.5% of the world market. The sale of wine in France alone stood at 36.2 million hectolitres.

Extraits

[...] The cheap wines from Bordeaux are already leader in the polish market but there are prospects for growth for this product and with the prospect of the economical growth the tendency could turn for the higher quality wine The Brand: The influence of the brand is very important. It represents the main criterion in the choice of the future consumer and supports the positioning of our brand. Bordeaux represents what can be the best as regards of the French wine. Its fame is world thanks to the experiment of the French wine-grower and producer. The brand means quality and origin and a French name like “chateau” refers to a unique know-how. [...]

[...] Brazil is now the 8th world economy. The crisis of 1999 had effects more limited than those envisaged by the international economic community and the situation of the first half of 2000 is encouraging The distribution of income is very inequitable between the 166 million people who train the Brazilian population. Beyond a large majority of people living in poverty, there is a middle class and a higher class whose purchasing power does not have anything to envy their European or North- American counterparts. [...]

[...] Poland, with around 40 million people, is by far the largest of the new arrivals. On the one hand EU entry will give France an easier access to Poland because of free trade agreement. Indeed customs duties will be removed. Logistic On a second hand it will increase the purchase power of Poles and could favour later the purchases of quality products. So it is conceivable to export no only cheap wine but also high quality wine in the next few year. [...]

[...] Beginning May-June : Creation of different ads. Contact newspaper, magazines, information seminars. August : beginning of our “advertising campaign”, in specialised billboard medium with the first ad. September: launch of the second advertising, use all kind of medias : Billboard, magazines, press. October: Launch on the 11th October. November-december: Reviving customers, last information seminars. January:. [...]

[...] Every year, many growers are present during meeting to make a demonstration and taste of all kinds of theirs products. - To conclude we hope to develop the best form of advertising: word of mouth. Advertising Budget Our Budget of 1.2 millions will be share like this Schedule We have sum up all the campaign with this document, from the beginning to the end. As you request it, we will make a quite efficient campaign, in order to earn market share in 6 month. Bordeaux wine must be well known in December, for the New Year's Day. [...]