Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future

Résumé du document

Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern Central Europe is becoming an attractive place for this sector. The reality is that the pollution is touching new heights in the UK. It is important for the citizens to reduce their energy consumption and companies must incorporate a sustainable development policy. In fact, Kyoto protocol and the European commission were concerned about the environmental problems and its preservation. For my dissertation I have distinguished key components which have to be described before beginning my research and analysis. Firstly, I have to take into account the information about Toyota and its history. So, I will analyze Toyotism and all its the notions.

Extraits

[...] In the spring of 1999, Toyota announced it would share its technology with occasional partner GM in a five-year collaboration on electric, hybrid, and fuel cell cars Research methodology and objectives or hypothesis In the beginning I concentrated my research based on Toyota's website in order to incorporate the key components of the company in Europe. Adding my knowledge on the automobile industry I have identified valuable elements for my report: - Toyota uses the Toyota Production System its own production system; - Toyota invests a lot in Research & Development; - Toyota is growing in the European market; - Toyota has developed and is pursuing a policy of sustainable development. [...]

[...] Whittington, Exploring Corporate Strategy, Seventh Edition, p179 ‘Stakeholders are those individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation depends.' The following book allows the understanding of new clean engine innovations and their expansion in the world of car companies: Forward Drive, its author is J. Motavalli. Motavalli J. (2001) A dizzying ride, Forward drive p.22 Toyota was the first car company to announce, in the spring of 1998, that it was joining other heavyweights such as BP, Enron, United Technologies and Lockheed Martin in an alliance to fight climate change. Engines of Ingenuity, Forward drive p.49, Hybrid engine definition: When the car is starting or moving slowly, the engine is turned off and the batteries are in charge. [...]

[...] Bio-ethanol engines produce 15 percent fewer carbon dioxide emissions. Critics say this is negated by its inefficiency. But Brazilians argue this ignores the impact of growing cane, which sucks carbon dioxide out of the atmosphere[32]. There are nine General Motors models in production at Sao Paulo manufactory. It has offered the opportunity to drive Corsa, Vectra, Zafira. There are no obvious differences in performance. These are all flex-fuel vehicles running on ethanol. GM dominates this market in Brazil, some 95 percent of Brazil's sales are flex-fuel. [...]

[...] In fact, I have to check the book of theories concerning Toyota's production system of Toyota. I have also enjoyed Toyota's website which explains the foundations of the process. The answers to these questions will allow the understanding of the model on which it is built. Toyota invests a lot in Research & Development Research and Development has to be treated with a different method. In fact, questions involve the future of Toyota especially concerning New Technologies: - What is the situation about engine innovations of its European competitors? [...]

[...] I also said it would be very interesting for me to meet a director in order to learn more about the company, Toyota, for my report. The person advised me to visit the Toyota's website. Secondly, I used the Internet in order to establish a contact with a director via the customers' service telephone number and e-mail[20] to explain my situation. These two methods failed. Executants from Toyota told me that directors do not have the time to respond to me and that I have to visit the Toyota website which provides all information about Toyota. [...]