Nintendo Wii: Entering a new industry of simulation

Résumé du document

In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new technology was too difficult to use. In 1978, Nintendo of Japan released Computer Othello, a decidedly simplistic arcade cocktail-table game based on the board game Othello. In 1982, Atari announced that Vector Come Home sales did not meet predictions.

Communications stock then drops an incredible 32% in a single day. Thus putting into action the beginning of the Great Crash period. In 1987, Nintendo released The Legend of Zelda on a cartridge in the United States; it is the supremacy of Nintendo. At the end of the 80's, a strong competition occurred between SEGA and Nintendo: SEGA released 16-Bit Genesis, while Nintendo released Super Nintendo 3 and the Game Boy portable console. During the 90's, there was a strong emergence of new competitors like Microsoft and Nokia. In 1993, Congress noted video games violence incensed by the violence in Mortal Combat and Night Trap, resulting in Senators Joseph Lieberman (Connecticut) and Herbert Kohl (Wisconsin) to launch a Senate "investigation" into video game violence. In 2000, the new era of video games begins (release of Playstation 2 and Xbox). Since 2005, the next generation has appeared with wireless controllers and 3D applications. Currently, the Wii is the latest console of this generation.

Extraits

[...] After subtracting the total costs and the remaining cost of first year, the final earning should amount to 5,392,500 dollars. Currently there are many issues we have to face through the global financial crisis. However, for the fiscal year end of 2007, Nintendo reported an increase of revenue through the success of Wii and other gaming counsels. For the fiscal year end of March 2008, Nintendo announced 17.5 billion dollars of net sales ( increase) and 2.7 trillion dollars of net income ( increases). [...]

[...] Wii Medicine: Implementation The following represents an approximated timeline for the implementation of project Wii Medicine. By the end of next month we will like the Board of Directors approval for this new project of Wii Medicine. Once it is approved, we would like to arrange a meeting with the Medical Board for each state, medical universities, and the American Medical Association (AMA). At the first meeting we will first share our vision and goals with Wii Medicine, explanation of the product, and the suggested schedule for the next weeks, months, and the year. [...]

[...] Wii Medicine We decided to integrate the new markets to extend the life cycle of Nintendo-Wii. Wii uses innovative motion detection technology, which enables us to enter markets of both driving and medical simulators. Simulators are a very powerful and effective way to learn. Simulators advance medical care quality and safety to a new level. Our first market is driving simulators, which will be launched only in Europe, as seen in the previous section. Our second market will be medical simulators, which would be launched exclusively in the USA. [...]

[...] Our Wii Medicine addresses these issues. For the past decade, medical simulators (patient and surgery) are playing a radical role in undergraduate medical education. These simulators allow students to “practice without the risk” and often are described as “flight simulation for doctors”. More and more attention is receiving such issues such as integrating this technology into medical schools as training for treating real patients. Realistic simulation has stretched out with the numbers of simulation centers rising from under 20 to over 200. [...]

[...] With our low cost developments and high leveled innovations, we can offer the same services at much lower prices. We are confident in this firms abilities and possibilities and it is time to enter a new, daring direction; one that allows us to use our creativity and innovation to our maximum levels; a direction that has existed for years and has yet to be discovered. This is Nintendo's time to be the Christopher Columbus of the simulation industry. It's a whole new world and it is ours to find. [...]