Why did Disney open a park in Hong Kong and not in Shanghai or Beijing?

Thèmes abordés

Disney - Management - Shangai - Information -

Résumé du document

The idea of opening a park in China appeared in 1998, and its construction began in 2003, during those 5 years differents possibilities of where to open the park was suggested, like Beijing, Shanghai or Hong Kong. We know the park opened in Hong Kong we can wonder the following question, why not in Shanghai or Beijing?

Firstly, we will have some information about the Walt Disney Company, and the Walt Disney Parks and Resorts. Afterwards we will look at the main characteristics like the population, the culture, or the economy of the three cities. Those characteristics could have influenced the decision of the place where to build the park. Next we will have details about the Hong Kong Disneyland Resort opening. Finally we will finish by a short analysis.

The Walt Disney Parks and Resorts division of The Walt Disney Company manages and builds the elite theme parks and vacation resorts that Disney is well known for. Together with Walt Disney Consumer Products, Walt Disney Media Networks and Walt Disney Studio Entertainment, Walt Disney Parks and Resorts forms one of the four major units of The Walt Disney Company.

It was founded in 1971 when the second Disney park opened - the Magic Kingdom at the Walt Disney World Resort in Florida - and Disney found that they needed a whole new part of the company to take care of the new park and the pre-existing Disneyland in California. Almost everything you see in Disneyland Resort, Walt Disney World Resort, Tokyo Disney Resort, Disneyland Resort Paris and Hong Kong Disneyland have been created by Walt Disney Imagineering.

Extraits

[...] But how to do it without be competitors between the different cities. Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world. Walt Disney Sources Contacts: Adrian's aunt: She's working for Disney Jia Jie : student from Shanghaï S.J. GRAND international business solutions (Marseille Beijing Shanghai Hongkong) Bibliothèque Alcazar : - La mondialisation culturelle et ses limites : les tribulations de Mickey en Chine Courrier international n°602, 16/05/2002 page 50-53 - Disney va-t-il se faire dévorer ? [...]

[...] Japanese WWII's occupation, refugees from civil war and communism, work for almost any wage, HK economy took advantage and grew extremely rapidly negociation for the return of HK to China. HK's previous capitalist system would not practise the socialist economic system in mainland China. HK kept a high degree of autonomy. Later there were economics problems and the SARS virus in 2003 ( tourism numbers decreased to near zero). Government was critised for its inefficient resignation report, several changes. Shanghai Shanghai took its name under the Song Dinasty (960-1279). Early in the 19th century, Opium war, British and American settlements, international trade development. [...]

[...] As well as the Hong Kong Disneyland Resort, Disney have sent scouts to Australia as of January 2005 looking for a new site. The most favoured site is just outside of Melbourne. Scouts are also looking for a suitable site for a Disney resort on mainland China, possibly near Shanghai. There is land in Hong Kong Disneyland Resort for a second park. Disney also have plenty of land to use in Disneyland Resort Paris. The only resort that is extremely short on land is the Disneyland Resort. [...]

[...] Following the economic reforms of Deng Xiaoping, the urban area of Beijing has expanded greatly. As the capital of the nation, Beijing has also been the site of political turmoil in recent years. In recent years, the expansion of Beijing has also brought to the forefront some problems of urbanization such as heavy traffic, a drastic influx of migrants from poorer regions.2005, reorganisation of Beijing, stop the ‘ringing', its development would proceed in two semicircular bands.The 2008 summer olympics games will take place in Beijing. [...]

[...] The World Tourism Organization predicts that the Hong Kong Disneyland Resort will become one of the world's largest tourist destinations within the next fifteen years. ( Financialy agreement beetween Walt Disney and the government' Disney invested US$ 316 million for a 43% equity stake in the project. The Hong Kong government will own the remaining 57% of the US$ 1.8 billion project, and expects it to provide jobs on opening and up to jobs over the following 20 years. The total economic benefits amount to an estimated HK$ 148 billion (US$19 billion), or about six percent of gross domestic product (GDP). [...]