New venture creation: Spin Interactive

Résumé du document

Spin Interactive is a French advertising agency that is specialized in web and new media. It was founded in 2009 by Emmanuel Muntlak (our contact), Thibault Montaufray and Romain Troche, three young people about twenty-five years old with different but complementary skills. Spin Interactive's mission is to daily back its clients and partners in all their issues of digital communication. Reflection's techniques based on the founders' past experiences, perceptions and know-how allow them this agency to be a strong consultant in online communication. Spin Interactive leans its reflections on innovation and strategic monitoring, so that they can design efficient and distinguished solutions, perfectly suited to their clients' needs.

The agency introduces its offering in separating 4 different services:
- Website: from the conception to online, one aim: user's experience. Spin Interactive offers unique, simple and easy to use websites. It could be an e-commerce website, social networks or a corporate website; it always looks for the most adapted technology and the highest concept.

Extraits

[...] The opportunity for this venture was a need of cheaper communication, especially after the financial crisis and Spin Interactive tried to meet this. MARKETING RESEARCH Marketing research is very important to know how the market will react to a service or a product. The aim is to see if there is an opportunity: will the market accept your product or service? Is there a demand for it? These questions are really important to mitigate when starting a new business. Regarding to the interview of Emmanuel Muntlak, the research they did before starting Spin Interactive was to look at their competitors and see what they were doing, so they could learn how to distinguish from all the others. [...]

[...] New Venture Creation Entrepreneur Interview Emmanuel Muntlak SPIN INTERACTIVE Spin Interactive is a French advertising agency that is specialized in web and new media. It was founded in 2009 by Emmanuel Muntlak (our contact), Thibault Montaufray and Romain Troche, three young people about twenty-five years old with different but complementary skills. Spin Interactive's mission is to daily back its clients and partners in all their issues of digital communication. Reflection's techniques based on the founders' past experiences, perceptions and know-how allow them this agency to be a strong consultant in online communication. [...]

[...] All of them share an equal amount of share in the company. Because they have a good network, they could find some other expertise when they need it, for example accounting expertise. So they had good prerequisites in the startup for future success with different skills. Since the starting, the position of each founder did not change: ‘each one has a clear position with defined responsibilities. It can be seen as stupid but it worked and it did not change'. [...]

[...] Muntlak, Interview 2012). The three people started the company with different skills, one business man and two engineers with different specialties. When they needed help with some other stuff they are using their good network to use other people's resources, by hiring or borrowing it from another company or people. For example, they used a friend's expertise when they needed help for accounting. There aren t that much assets needed either, the most important assets are computers and software programs, at the very beginning. [...]

[...] How did Spin Interactive manage to differentiate itself from its competitors and to still grow up? When looking to the Timmons Model, I can say that this agency had first two main strengths: a complementary and motivated team that found a good opportunity. In a context of crisis, the idea became an opportunity: the clients were looking for low cost campaigns, and Facebook started to appeal French adviser's communication. With a low investment as for a service: their working force and computer stuff, the company started. [...]