Trends in the luxury market in China

Résumé du document

Mandeville describes luxury everything beyond the bare necessities. The luxury covers everything that is deemed superfluous and unnecessary. But the usual sense means the splendor and sophistication in the way of life (tableware, toilet elegant, sumptuous decor). We can acquire luxury by large expenditures. So it is either praised or vilified by political thinkers.
Voltaire thought it was the essential support of the economy. Rousseau operating principle of the common people and the spring of all perversions, because luxury is made to be admired, it dazzles.

Coco Chanel: "the opposite of vulgarity".
Chantal Thomass: "what is exceptionally fine quality, creative". D. Potard: "a bit like God: no one really knows what it is but everyone has an opinion". More generally luxury is mainly an economic sector emerged in the seventeenth century in France, with the opposition of the nobility against the new culture born of the industrial revolution.

Extraits

[...] Estée Lauder Cies : Estée Lauder, Aramis, Bobbi Brown, Clinique, Mac Cosmetics, Origins, Stila, Tommy Hilfiger, La Mer, Jo Malone. COTY Inc: Lancaster, Calvin Klein, Cerruti, Chloé, Jette Joop, Jil Sander, Joop ! Kenneth Cole, Marc Jacobs, Nikos, Vera Wang, Vivienne Westwood, Desperate Housewives, Jennifer Lopez, Sarah Jessica Parker, Baby Phat, Chopard, Davidoff, Nautica, Phat Farm, Kate Moss, Esprit, Celine Dion, Adidas, Rimmel. Puig Prestige Beauté: Nina Ricci, Paco Rabanne, Carolina Herrera, Prada parfums, Laboratoires Payot. Inter Parfums: Burberry, S.T. [...]

[...] This is a danger for luxury in China. Counterfeits have a bad impact on the quality of Chinese products and the country's image. Many Chinese do not want to be assimilated products fakes and shoddy products. China has become famous for its counterfeits. In all Chinese streets, there are thousands of counterfeit goods (over 80% of counterfeit goods from China). Counterfeiting represents 15-30% of the country's industrial production. It represents of Chinese GDP. There are 5 million Chinese who work in this sector. [...]

[...] But the usual sense means the splendor and sophistication in the way of life (tableware, toilet elegant, sumptuous decor). We can acquire luxury by large expenditures. So it is either praised or vilified by political thinkers. Voltaire thought it was the essential support of the economy. Rousseau operating principle of the common people and the spring of all perversions, because luxury is made to be admired, it dazzles. Coco Chanel: opposite of vulgarity”. Chantal Thomass: “what is exceptionally fine quality, creative”. D. Potard: bit like God: no one really knows what it is but everyone has an opinion”. [...]

[...] Actually, Chinese buy twice as many luxury goods than French. Everything suggests that China will occupy the top 1 of luxury in 5 to 7 years. China is now the second global luxury market. Wines, champagnes, sedans, cigars or helicopters and yachts are very popular in this country. According to an analysis conducted by HSBC in 2010, the market should grow by 35%. The share of China rose by in 2010, against in 2007. 5-10 million of Chinese can afford luxury goods, with incomes above USD annually. [...]

[...] Imitations of quality, factories copies the details of products and often sell at a price slightly higher. Copies identical: These products are manufactured in the same factory as the originals. The managers sold the "overproduction" on the black market, the products are identical but the price can be 5 times lower. Currently luxury watch is in danger. Indeed this sector is extremely affected by the Asian and especially Chinese counterfeiting. We talk a fake "second generation" because the illusion is nearly perfect: it is difficult for both distribution networks and for customers to spot. [...]