TGI Friday - Nicosia

Résumé du document

Created in the United States (NYC) in 1965 by Alan Stillman, the company T.G.I. Friday's, meaning "Thank Goodness It's Friday's!" aims to provide a casual dining to their customers. A casual dining restaurant is a restaurant that serving at modest prices food in a relaxed atmosphere.

The casual dining segment has emerged as the poster child for recession-era, with symptoms of decrease of the number of customers, sales slumps and bankruptcies. The casual dining industry receives the major part of the traffic and principally attracts people from 18 to 45 years.

The restaurant chain T.G.I. Friday's was acquired by Carlson Companies, Inc. in 1975. International expansion of the firm began in 1986 with the opening of a restaurant in Birmingham, England. Today, the Carlson Company Inc. operates 924 T.G.I. Friday's in 61 countries around the world (T.G.I. Friday's, 2012). The first T.G.I. Friday's Nicosia opened in 1996.

Extraits

[...] Friday's color theme and marketing wise. Four new sections were introduced: 1. Menu - in here their online food menu could be found 2. Mixology - in here an interactive drinks menu and guide can be found 3. Promotions - current promotions in various locations 4. Mailing list T.G.I. Friday used sections and 3 as advertising channels to inform current and prospective clients of T.G.I. Friday's products and promotions. In this case internet's superiority compared to traditional advertising media such as TV, Radio and street advertising is its exhaustive content allowing the viewer to spend as much time required getting fully informed about T.G.I.'s products and promotions. [...]

[...] TGI Friday - Nicosia Contents I. Description of T.G.I. Friday's 1 A. Brief description of the company's products/services 2 B. Where are the company's key products positioned on the Product Life Cycle? 2 C. Who are the company's major competitors? 3 D. Who are the company's key customers? 3 II. PESTEL Analysis of T.G.I. Friday's 5 A. Political / Legal 5 B. [...]

[...] Friday's Nicosia which need to have the appropriate storage facilities for these materials. On the other hand T.G.I. Friday's Nicosia is in a more advantageous position over local suppliers because they can order smaller quantities more frequently therefore minimizing food storage requirements. Despite this being more cost effective, raw material prices and quality may fluctuate according to local weather conditions or other unforeseen factors. T.G.I. Friday's Nicosia has to take into consideration all of these factors when drafting supplier-ship agreements and also when placing orders in order to ensure the smooth operation of their business. [...]

[...] T.G.I. Friday's Cyprus on Facebook www.facebook.com/TGIFridaysCyprus 3. Internet Archive: Wayback Machine web.archive.org 4. T.G.I. Friday's Cyprus on Twitter http://twitter.com/tgifridayscy 5. T.G.I. Friday's Cyprus Youtube channel http://www.youtube.com/user/fridayscy 6. Facebook like hijacking http://quickie.github.com/jquery-facebook-like- hijacking/ 7. Public Health Service http://www.moh.gov.cy/moh/mphs/phs.nsf 8. Ministry of Interior http://www.moi.gov.cy/moi/citizenscharter/CitizensCharter.nsf/All/9A732 4823BE8E90BC2256E550035D7DA?OpenDocument 9. Cyprus Tourism Organization http://www.visitcyprus.com 10. APCO Worldwide http://www.apcoworldwide.com/content/pdfs/PRNews_Stakeholder_Measuremen t_Phil_Riggins_August2009.pdf 11. [...]

[...] Friday's Nicosia stakeholders as well. Let's give some specific examples: Permits: The Cypriot government requires that all organizations possess the relevant permits according to their operation. Amongst other permits that T.G.I. Friday's Nicosia require to have (which are mainly for taxation purposes) they also require special food and alcohol selling permits which require regular premises inspection by the Public Health Service. Public Health Service: The public health service has regulations in order to guarantee a satisfactory health level to all citizens. [...]