Electronic business system: Tabou case study

Résumé du document

Electronic business system; the Tabou case study: TABOU is a newly created company and operates a mail order business which launches a new on-line service. This company offers to women the possibility of buying several ranges of famous brands underwear or to customize their underwear themselves. The company then sells the products directly to the customers who order through the company?s website. Thus, the on-line company buys women's underwear in bulk, from many famous underwear companies, such as Aubade, Chantelle, DIM and woks with another supplier for customized underwear. Besides, it offers its customers the possibility to virtually try the underwear. The novelty of TABOU is also that it allows customers to visualize how the underwear would fit them, by entering their measurements.

Extraits

[...] The senior manager needs to make the decision for the brand development through strong and efficient system, such as DSS and Generic system. Tactical : To achieve our long term objectives, to launch the same service for men and to expand in European markets, the management needs to tactical skill to balance the cash flow, measure the transaction, and make rational decision. Higher technology, senior management methodology, professional training and motivation rewards are a few of tactical paths in our company. [...]

[...] They are sensitive to price. Switching cost is low. There is a large availability of existing substitutes concerning TABOUS's range of brand name products such as Dim. Threat of substitutes: medium power. There is a good perceived level of differentiation thanks to the possibility of customization for customers. The buyer propensity to substitute is low as TABOU has no direct competitors on customization. However, as mentioned before there is a strong risk of substitution for the brand names products. [...]

[...] Financial Times Press PEPPARD, J I.T. Strategy for Business. [...]

[...] Global vision of the company we created. We discovered some areas we are not used to study. Weaknesses: Our work can present some approximation in certain area because we suffer from a lack of tools and resources to go deeper. Our work remains a quite theoretical work which should be confronted to reality in order to be more practical Electronic Business Systems REFERENCES Books: Chaffey, D E-Business and E-Commerce Management 3e with Companion Website with Grade Tracker Student Access Card. [...]

[...] The price will be fixed for the working year 2. The price will keep stable according to our brand image Information System Every month we need regular maintenance All the system we own need legal permission Negotiation and customization Webmaster certification of our orders and capacity and other significant data The webmaster will have a 1 month to deliver the website Webmaster will make sure every private data from customers is private and no risk Price includes: The webmaster are in charge of renew our goods category and maintain website every 5 days 40 Electronic Business Systems The delivery time will controlled in 5 work days Any destroy will be charged by delivery company Contract includes the verity and safety of our goods and also includes insurance Delivery System Delivery time will be fixed twice a day before the 9 am and after 3pm Negotiation and customization Now we will analysis three key criteria in our value chain respectively: Outsourcing Since we have two sort of main goods— famous brand and our own brand, we need several suppliers. [...]