Supply chain management: Greenstyle company

Résumé du document

Interpretation
In order to solve the task, it is needed to analyse on-time-delivery challenge for the Greenstyle company. The starting point should be indentifying, which steps in the SC process most likely cause problems based on the description of the business situation.

Scope
Greenstyle is a Danish company. They want to be perceived as a global supplier. I will focus on the company‘s situation from the global point of view, taking into consideration entering the American market.

Theory and method
Within this paper, I will try to find the right answers. Thus, I chose some methods to support the research. First of all, I will analyse some of the „time-based opportunities to add value“ in case of Greenstyle - taking into consideration „the break-even time“ figure. It will help to understand how the company can cut their costs and time. I tis also a useful tool to forecast how the Greenstyle can reach the American (new) market.

Extraits

[...] Scope Greenstyle is a Danish company. They want to be perceived as a global supplier. I will focus on the company‘s situation from the global point of view, taking into consideration entering the American market. Theory and method Within this paper, I will try to find the right answers. Thus, I chose some methods to support the research. First of all, I will analyse some of the „time-based opportunities to add value“ in case of Greenstyle - taking into consideration break-even time“ figure.[1] It will help to understand how the company can cut their costs and time. [...]

[...] The main difference is that in Scandinavia there is a trend of ecological lifestyle. It means that in Scandinavian countries, everyone would be the paint's potential consumer. On the other hand, in America there is more potential customers to reach. They need to find out about American habits in order to know how long the customers are willing to wait for fulfilling the need (d-time). They need to meet all the windows of opportunity and they also would need some coordinator in there to keep in charge, not only managing from Denmark. [...]

[...] There are some time-based opportunities to add value that we can adapt to the Greenstyle situation (figure 5.1 This company offers a new product that no one invented before. They need to work fast to achieve the breakeven because the product life is shrinking. However, they have a sustainable competitive advantage. Their product is needed on the market. Therefore, they can charge more and expand the product life. After some time, there will be for sure competition for them. That is why they need to think of innovating the product already when they put it on the market. [...]

[...] - Logistics Management & Strategy; Competing Through the Supply Chain. Author(s) & edition Harrison & van Hoek. 4th edition Prentice Hall Alan Harisson and Remko van Hoek „Logistics Management and Strategy. Competing through the supply chain. 3rd edition” ch Managing the lead time frontier p Alan Harisson and Remko van Hoek „Logistics Management and Strategy. Competing through the supply chain. 3rd edition” ch Managing the lead time frontier p Alan Harisson and Remko van Hoek „Logistics Management and Strategy. Competing through the supply chain. [...]

[...] The Greenstyle has to reduce lead time in order for the idea to be successfull. The product life is shrinking and they need to be able to keep themselves on the market. Creating the web-shop is a first step in reaching the market. Now they need to focus on building their relationships with customers and research. They could collect orders and do the shipping once upon a time, if the customers are willing to wait (it would reduce their costs) and try to sell as much as possible at once (create order boundaries). [...]