Stratégie D’entreprise - Cas Jurassic Toys

Thèmes abordés

Compétitivité croissante, Produits de substitution, capacité financière, innovation, Renouvellement

Résumé du document

I. Introduction
L'industrie mondiale du jouet (2010)
36 Milliards d'€
Marché stagnant et coût de MOD élevé
Offre concentrée : 70% par 10 fabricants (Mattel, Hasbro, Bandai)
Poids croissant de la Chine
3/4 jouets fabriqués en chine

II. Influences structurelles qui affectent l'industrie (PESTEL)
Politique: marché libre en Asie, quotas d'importation pour les européens.
Economique : part de la main d'œuvre forte dans les jouets (60% du coût). Induit un avantage concurrentiel pour les producteurs des PMA (pays moins avancés)

Extraits

[...] Complexifier le produit, déposer des brevets. data:image/jpeg;base64,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:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBxQSEhAUEBQWFhUWFxQVFxcUFRQUGRkYFRUXFxcWFBgZHCghGBolHRcWITEhJSorLy4uGB8zODMuNygtLi0BCgoKDg0OGxAQGy8kICQyLS8tLCwsLCwwLSwsNDAsLCwsNCwsLCwtLDQsLCwsLCwvLCwsLDQsLCwsLCwsLCwsLP/AABEIAJABXwMBEQACEQEDEQH/xAAcAAEAAgMBAQEAAAAAAAAAAAAABQYDBAcIAgH/xABOEAABAwICBgUHCAcFBgcAAAABAAIDBBEFIQYHEjFBURMiYXGBFDIzQpGhsSNSYnKSssHRCDVTY3SCgxU0c+HwFySTosPxQ0SEo7PC0//EABsBAQACAwEBAAAAAAAAAAAAAAAEBQEDBgIH/8QAPBEAAgEDAAYGCQQCAQQDAAAAAAECAwQRBSExQVFxBhJhkbHBEyIyMzSBodHwFCNy4UJSkhVDYoIWJFP/2gAMAwEAAhEDEQA/AO4oAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgPiaVrGlz3BrQLkuIAA5kncgKhiWtLC4SQaoSH9y18w+0wFvvQEY3XRht7XnHaYXW9xus4BKUGtDC5TYVbWH962SL/me0D3rALVR1sczQ+GRkjDudG5r2nuLTZAZ0AQBAEAQBAEAQBAEAQBAEAQBAEAQBAEBC4hpdQwOLZqunY4b2mVm0O9t7hAaLNYmGE2FbB4vt7ygJrDMYp6kE008UoG8xSMfbv2SbIDeQBAEAQBAEAQBAEAQBAEAQBAEAQFe020thwynM03Wc47MUYIDpH8hyaN5dwHMkAgcGnqMSx+Y7RvG07rllPFyFs9p32nZ8Aod7pC3so9aq9e5La/zi9RshTlN6i2YZqip2geUzSSO4iPZiZ8C73hcrX6VV5P9mCiu3W/JfQlRtVvZKnVhh37OTv6aT81D/wDkl/8A7L/ij3+mgRtbqipXX6GaaM8NrYkaPDZBPtUql0quY+8hF96fi19Dw7WO5laqtX+I0LjLQyl9vWp3Oikyz6zL9YdgLr8ldWvSO0rPFTMH2613rzSNM7ea2aye0U1zTQu6LFYy4A7JlYzYkZz6WLIG3HZsewq+TUlmLyjRg7gx4IBBuCAQRxB3EIYPpAEAQBAEAQBAEAQBAEAQBAEAQBAcs1+Y5LBTU0MLywTvk6QtOy4sja3qXGYBLxe2+1txIWUCj6NarPKIIZpKgMbKxrwyOPaIDhcXcXAXt2LmL7pKretKlCnlxeMt42diXmSoW3WWckw/U9DbKqlB7WRkewWUJdK6u+ku9nv9KuJU9KtD58JMNRHUXu/ZZJGHRSNdslw4nKwPHwV5ovTNO/k4KLjJLO3Kxs7PA01aLp6z0BoHjL6zD6SokttvZ17CwLmOLHEDhctJ8Vbmgn0AQBAEAQBAEAQBAEAQBAEAQBAeadK66TGsX6ON3yYeYYjvDYoyS+W30rOd29UcFHu7qNrQlWlu+r3LvPcIuTwdkwrDY6aJkMDdljBYDiebnHi4nMlfLri4qXFR1ajy3+dxZxiorCNtaT0EAQBAcx130DOipZw0B/SGJzrC7muYXAOPGxYbcrnmut6K15ekqUm9WM47c48yJdRWEzp+rSrMuFYe52Z6FjCd/o/k8/srsiEWUFAfqAIAgCAIAgCAIAgCAIAgCAIAgOMfpG7sN76n4QrKMll0I/V9B/DxfcC+XaV+Nrfyl4lnS9hE2oBsOd67v7pTfxA/+KVdP0V+Jn/HzRGuvZXMu2pplsHov659tRKV3BBZdUMBAEAQBAEAQBAEAQBAEAQBARuk1YYaOslG+OCaQd7I3OHwQHBtR9IDUVMh3xwsYP6jsz/7fvXM9Kqjjb04Le2+5f2SrVes2dkXDE4ICq6d6Zf2cILQmUyl9uv0bQGbN7u2Tc9YZW5q40Ron9e5+v1VHG7L1/NcDTVq+jxqInCNbFLIQKhkkBPrelZ7W9b/AJVNuejFzTWaUlP6P66vqeI3MXt1F5oqyOZgfC9sjDucxwcPaFz1WjUpS6lSLT4NYJCkmso55rwqQIKSPi6V0ngxhaffIF0/RSm3WqT3JJd7z5EW6epI57JpLWSU8NIyRzYIm7IjiJYHXcXF0pBu4kk5E23ZLs5SjBZkzTQt6teXUpRbf5t3I1aGqqqM7dPLJFbO8TyB/M0GxHeLLxCvTnqTJNzoy6t11pw1cVrXzxsOs6C65AQY8VIaWtJbOxps/ZF9mRjRk88C0WJysMr7cFeR2kWu6d7i2ghbGy9g+YdJI7tDGkNZ3XcmDKWXhFbGs7GL38pd3Gngt3eivbxXjrw4rvRv/SV8Z9HL/i/sWjRrXfK1wbiMLXM3GSAFrm9roySHeBHcV7wRyzaWa4qWnaG0Q8qkc0OuCWRsuLjbcRcu+iBluJBTAOdVWt3FZDeN8cY5RQBw9sm0sNxW1myFKpPXCLfJN+Bt4ZroxCJw8oZDM3iCwwv8HNyH2SsrD2HmUZReJLD7dR1/QrTamxNhMBLZG+fC+we3hcWNnN+kPGxyWDyWZAR2OY5T0cRlqpWxsGV3HMn5rGjNzuwAlAcl0g15m5bQU4twkqSc+0RMO7vd4LODOCqT6zMYlN2zOaOUVPFs+Bcxx962Rozlsi+5mqVanHbJL5o+G6xMZYb+USH61PCR4/JLLt6i2xfczCuKT2SXeidwfXfVxkCrgimbxLNqF45nPaaT2WHetWNxt3ZOsaI6b0mItPkz7SAXdDJZsjRz2b9Zv0mkhYBzz9I3dhvfU/CFZRksuhH6voP4eL7gXy7Svxtb+UvEs6XsIm1ANhzjXef92pR+/Puif+a6noov/sVH/wCPmiLdbERejWt00NFTU0dKHmJpBe+bYBJc52TQw5Z8Su3wQSUpNfL7jpaJpHExzm/gCyx9oTDBf9EtY9FiBDI3mOY7oZgGONvmEEtfzsDe28BYBv6a6WQ4ZT9NOHOLnbEcbLbT3kE2zyAABJJ3dpIBA47X67a57j0EUETeALXyu8XbTQfshZwZSy8LaabNb+KjMmIjkYCB7nBYzHie3RqJZcX3MsWj2vJ201uIQNDDkZacu6vaY3E3HOzr8gVlo1nao5A4BzTcEAgjcQcwQsAo2n2s2DDX9C1hnqLBxYHBjWA7ukfY2JGYaATbfa4uBzio141xPycNKwcnNlefb0jfgs9UxlH5DrwrwetFSuHIMlb7+lPwWeqMotmjGuuGZ7Y62HyfaIAla/pIwTxkuAWDtzA4kDNYwZOrA8lgH6gCAj9IKHp6Wqh/awyx/bY5v4oDgOpSuDKqeJ2RliBF8utE65b32c4/ylc30poudtCov8Xr5P8AtLvJVtLEsHZ1whOCA0cZwiGriMVQwPYc+RaRucwjNrhzCkWt1VtqiqUnh+PY+KPM4KSwzjel2rmek2pILzwDO4HyjB9No84fSb4gLutG6foXOIVfUn9Hye7k+9kGpQlHWtaKtg+LzUr+kppHRuyvsnJw5PacnDvVxc2tG5h1K0crw5PajTGTi8okNI8fmxKaN8oa0tYGAMvsixJc+x3XJ9wCi2dlR0dRlGDbTede3sX52slUaVS7rRpx2v6Le/zkfcEIYLN/79pUWpUlN5Z39paU7WmqdNc3vb4syLwSSOrMPu4FmVznyHap1G6xFqe7Z9jl9JaDc6sZ26x1nrW5dv3XHmblPTNYOqM+fEqNUrSqPWXdlo+jaRxTWve3tf5wMq1E0wVVK14zyPA/nzC3Uq8qb1bOBXX+jKN3HWsS3S3/AD4r8RqUWH8ZB3Dh3nmpNe63Q7yn0ZoPDdS5Wx4Ud2re+K4L5kkFAOoSSWEfMjA4WcLjtXqMnF5TNdajTrR6lRJrtNTDsQlw+qiqKcnaYdoZ5Ob68buwjLxB3hWtCr6WOd5wWlLD9HW6q9l615r5fY9H6Qac09LQR1vnCVjHQR3s6R0jdprfo2GZPAA8cltK088YniFTik7pql9+A4Mjbv6OJvAe87ySVLtrWVZ6tS3sjXN3Cgtet7kb1Jh8cfmtz+ccz/l4K7o2tKl7K18XtKGtd1avtPVwWw2lJIwWAYp6drxZ7Qe/f4HgtdSlCosTWTZTrTpvMHghailkpZGTU73NLHBzXtNnMPDPiOHuKpbuydL1o64+Be2d8q3qy1S8Swaf6ZDE6XDnPs2eI1DJmjcSRDsyNHzXWOXAgjkTARYHVdCP1fQfw8X3Avl2lfja38peJZ0vYRNqAbCq6b6LnEHUkZdsRRukfI4W2tzWtawHK5u7M7rK40VpJWMak0syeElu35b+mreaatPrtLcbuGaG0MAAjpoyfnSNErj3ufcrRX0te13mVR8k8LuWD1GjBbjYrNG6SUWkpoXf0mA+BAuPBaqekLum8wqSXzZl04Pajm2nGrjydrqigL9lnXdESS5gGe3E7zjbfY5jeDwXV6J6QutNUbnGXslsy+D4c1q7CLVt+qsxK7pRpjJX0tDHUEulp3Sgv/aMeI9hzvpjZcDzyPErqsEU1aIWjZb5o+Cpq7zUlnifRNFxjG0p4WMxRmWonkbjDB1DbmPgp9lJ60cp0kpxXo5pa3nPbsPRWC6QspcCpauY3EdJCbXze4Ma1rR2udYeKmnLHnbpn1U8s852nPc6R54FzjfZF/VG4DgAAtFzV6kcLay50LYq5rdaazGO3te5eb/skQLblVtt7TuYwjBYiscgQsbDLipbURjaB1VUx08DRtyObE2w9ZxsXG3AZknk0q3t1JU/We04DS9SlK6kqUUktWrVl735fI9c0sOwxjBmGta2/wBUWW0qzKgCAIDzprQwCXC8RFXTdWOWQzROANmy75IndhJcbZXa4geaV4q0oVqcqc1lNYZ6i2nlHStE9JIq+ASR5OFhJHe5Y7kebTwPEeIXzLSOj6llWdOezc+K+/Fbiyp1FNZRNKAbAgCA57p9q8ZOHz0TQyfNzoxYNl4mw3Nk7dx477rptD6elRao3DzDc98fuvDdwItagnrjtOQUsxjfmObXAixGeeXAgjcu1rU1Vhhc0etHXrtK6qY1bHy7PzXsJ0FU59DTTWVsCGQgCAIAgCAIAgNLF29QHkR78lLs3ieOwoOkVNStoz4SX1yvsYX1s1SKSB7rsga6OMcGtc8vce/MDuY0cFb0qTqTUFvOGrVVSg5vcWOCEMaGtFgF01OnGnFRjsRy1SpKpJyltZ9r0eAgCAID8ewEEEXBFiOwrEoqSw9hmMnF5W1FOq4Nh7m8j7t491lzFan6ObhwOro1fS01PieiNCP1fQfw8P3AvlOlfja38peJcUvYRNqAbAgPjpm7WztDa+bcX9m9eupLHWxq4mMo+15MhAedtO8GFJXTxMFoyRJGOTJM9kdgO00djQvp+iLt3VpCpLbsfNfdYfzKyrHqzaFH6Nn1W/BaK/vJcz6Doz4Ol/FeBlWonEfjG5nefgp1jtkcx0l9inzfkTOk+k5mocLoYjdkMLHSW9aZ1w1n8jT7Xn5qn7NbOUUW2ktrNGlh2Gge3v4qnrVPSTcj6Lo+0VrQjT37Xze37IyrUTTBWz7DSeJyHet1Cl6SeN28rdK3v6W3cl7T1Lnx+W06NqC0Xu6SvlGQ2ooL890sg+4D2vVuz58dsWDAQBAEB5w1p6WyYnV+T0wc+CFzhG1gLjLI0EPlsN9htBvZc+ssSnGEetN4XF6jKTewpmDYtLSytmp3lrxlzDhxa8es3s+BzWu6taVzTdOqsrw7Vwf5sMxk4vKO1aH6wYKzZjltDUHLYJ6rz+6cd/1Tn371wOk9BVrTM4etDjvXNeezkT6ddS1PaXFUZvCAIDjGuLAhDUR1MYs2e4fbd0rLZ/zN97SeK7vozeurQdCT1w2fxf2fiiBcwxLK3lYwyS8Y7Lj2bvdZWF1Hq1H26zs9BVvSWcU/8cru2fRo2lHLg+Zn7LXHkCfYvUI9aSjxNFzW9DRlU/1TfcRGHyEygk3Jvf2X/BWdzFKjhbjjdDVqk79Sk8uWc9urPkTKqjuQgIzF5cw3ha5/D4KwsoLDmcl0juZOcaC2Yy+3h3Y+pu0ZvGy/IKJXWKksF9ouTlZ03LbhGZaieamK+jPe34qVae97yk6QfBPmvEaNxZyO5ANHjmfgF1GjIetKfyPmGlamIxh8yeVwUoWQRdFRVOIVXk1JmesfO2GhrPOe93K9vaMlz93dTnNpPCR0VnaQp01KSy2YqXpaepkpp77THPjcCdqz2X808jb3hbLC5kqig3lM16QtoOm6kVhrhwJlXZQhAVzSJlpQebR7iR+So9JRxWT4r7l/ouWaLXB/Y7zoR+r6D+Hi+4F8d0r8bW/lLxOlpewibUA2FR1naQvo6T5E7Mszuja4b2ixc9w7bCw5FwPBXegbCN3c/uLMYrLXHgvzgaK9RxjqOTYtopPTUlHXyPA8pddmyXdI27TIyRz+bgC7mMvD6LhNdVrVsxuxwxwK/tO46J4i6po6WZ/nPjaXcLuHVcfaCvlekbdW91UpR2JvHLd9C0py60UyWUM9nHtd8AFRSP4uie0/yPBH3yu46KTboVI8JJ96/og3S9ZMq1H6Nn1R8FYV/eS5nd6L+DpfxRmWonkfjO5nefgp1jtkcz0l9inzfgYcKgu4uO4bu/8Ay/FbLyriPUW/wIXR+z9JVdeWyOz+X9LxRLKtOzCA06Cgkr6uGng86R2w07w0b3yHsDQXdzVbW9P0cNe1nAaXvf1Vw3H2Y6l5v5+GD1Xg+GR0sEMEItHE0MaOwDeeZJuSeZK3FUbiAIAgKzrKxc0mGVkrDZ+x0bCN4dK4RtcO0bV/BAcm1JYOCaiqcM2Wgj7CQHSHvsWD281yfSq6aULdb/WfgvP6Ey1htkWbTDV9BWl0kfyM59dou15/eM4n6Qsed9yqNG6drWmIT9aHDeuT8tnI21KClrW049pDo1UUbtmpjs0mweOtG76rufYbHsXc2WkLe7jmjLXw2NfLz2EKdOUNpaNDNZEtOWxVhMsG7bOckY53/wDEaORz5HgqjSnR+lcJ1KHqz4bn9n27OPE20rhx1S2HaYZQ9rXMILXAOaRmCCLgjsIXBSi4txksNE9PJ9LAKFrojBoIyd7Z4yPFkgPxXR9F5NXjXGL8URrr2DlGDnqv7/w/yXW3vtI6Do0/2qi7V4f0SChHSmCu9G/uW6397ErtL/BVOXmReG+kb4/AqwuvdP5HJaE+Oh8/Bk2qk74ICGxX0h7grW090cLp7418kSVD6NncFAuPeyOp0T8FS5GdaSxNTFfRnvb8VKtPe95SdIPgnzXiZ9GvMf8AX/8AqF12i/dy5+SPlWlfeR5ebJdWRVgLIJr9H8gYjVA+d5O+3cJo9r37K5Ke06+Psor+nDw7G6wt3dPbxbG0O94K32fvo8zRee4nyMy6U5cICvaSO+UYOTfiT+SpdJv9xLsL3RS/ak+3yO76Efq+g/wIfuBfG9K/G1v5S8Tp6XsIm1ANhyvXsepQ/wDqPhEuw6J7av8A6+ZDutxt65K1jcNwanBG0Wxy7I4Mjp9i/YLyADuPJdgiGWnQCAsw6ha7f0TXfbJePc4L5jpianfVWuOO7V5FnRWIIsCrTacg14Sgz0beLY5HH+d7QPuH2Lt+ikcUakuLS7l/ZCun6yKpRejZ9UKyuPey5nc6K+CpckZlpLAj8WF+jA3km3uU6zaXWkzmekUZVHRpx1tt4+huwRBrQ0cP9EqJUm5ycmXtpbRtqMaUd31e9n2vBJNPEqjZbYb3e4cSpVrS68svYik05fego+ji/Wn9Fvfkv6Ov6iNE+hhdXTN6842YQfVhBvtdheRf6rW81Zs4Y6wsAIAgCA5zr6eRhZA9aeEH2l3xAWUCH1OsthwPOaYn2gfABfP+kzzfY4RiWFt7Bd1z5IPiaJr2lr2hzSLFrgHAjkQciF6jKUWpReGt6DWSnYpqwoZjtNbJCTv6F4DfBrw4N8AFeUOkd7SWG1L+S80038zRK2g+wt1FStijjjjFmRtaxo32awBoF+OQVJVqSqzdSW1tt82bksLCMy8GTmmu+uAhpYL5ukdKR9GNpbn4ye5dX0Vot1alXclj5t58iJdS1JHNsG3P7x8F019tidB0a9ipzXmSCgnTmCu9G/uW6397ErtL/BVOXmiLw30jfH4FWF17p/m85LQnx0Pn4Mm1UnfBAQ2KekPcFa2nujhdPfGvkiSofRs7goFx72R1OifgqXIzrSWJqYr6M97fipVp73vKTpB8E+a8T70akykb9V3tuD8Aur0XL2o8mfLtLQ1xlzRNq1KcLIIqIVNLOZqJ7mOO0NphbcB+bmkOyIv+HJUd1Y1Ou3BZTL61v6fo1Go8Naj8wqgeHulmJLztHM7Ti5xu5zjxJufaVIsrOVOXXn8kRr+9jUj6Ons3sllZlUFkFTxafbleRuHVHc3L43XN3dT0laTWzZ3HT2VL0dGKe3b3noLQj9X0H8PF9wL5JpX42t/KXiXtL2ETagGwpGs3RWevFN5P0fyZl2hI4tvt7FtmzTfzTyXQaB0nQsnU9Ln1sYws7M9vaR69KU8YK3guqud8rX4hK0sGzdrHvke8N3ML3AbDeGV8shbera86UUlBq2i+txeEl278/T57DVC1efWOtNaAAALAZADgBwC4ltt5ZNP1AefdZGKipxCdzTdsdoGnsjvtH7Zf7l9L0HbO3soJ7Zes/ns+mCtrS602a1D6NncF5uPeyO90T8FS5GdaSxPh0QLmuPAG3jb8vevam1FxW8jTtlOvGrL/ABTxze19y+p9rwST8e4AEncM1mMXJ4Rrq1I0oOc3hLWzNoLo27FK5kbgeib15iOETT5gPBzvNHe48Fc04KnFRR85vLqVzWlVlv2Lgty/N+T1HFGGta1oAa0AAAWAAFgAOAXoin2gCAIAgKfrYwV9XhlRHC0ukaWStaMy7o3Bzg0cXFu1YcTYIDlGqzTOKnYaWpOw1zy9kpyaC6wLJPm5i+1uzINly/SDRFW4l+oo62lhx36t648u4lUKqj6rOwAriCcEAQBAYa2rZDG+SVwYxgLnOduAH+ty2UqU6s1CCy3sRhtJZZ560rxiTEKieoDXdGxrQB+ziDwxhfyJfIL9r+QX07RtirK3VLftb4t7fsuRWVJ9eWTWwfc/vHwWL3bE6no17FTmvMkFBOnMFd6N/ct1v72JXaX+CqcvNEXhvpG+PwKsLr3T+RyWhPjofPwZNqpO+CAhsU9Ie4K1tPdHC6e+NfJElQ+jZ3BQLj3sjqtE/BUuRnWksDUxX0Z7x8VKtPe95SdIPgnzXiaGG1XRSNcd24/VPH2j3K8tq3oqilu38j59d0PTUnHftXMtjTexG5dImmso5hpp4Z+oYCAIAgI3GcQ6Npa09dw+yOffyUG9ulTj1Y+0/p+biwsbR1ZdeXsr69n3NCuwGSGkpamQFoqHyCNpFiWRhvync4uNuwX3EKhOhO76Efq+g/h4fuBfLdK/G1v5S8SzpewibUA2BAEAQFO1j6XNooTHE7/eZWkMA3xtORldy47PM9gKvNCaKd3V681+3Hb2v/X78FzRor1eosLacfqNH5I6GGskuGzTGKIH1mtY5zpO7aFh3OPEL6LkrzNQ+jZ3KnuPeyPoWiPgqfIzrSWIQBARmJTFxEbASbgWaLkuPmtA4m9sudlY2lLC67+RyOn7/ry/TQepe1z3L5bX28j0hqy0RGG0bWPA6eS0kzh863VYDyYMu07R4qWcyW5AEAQBAEAQHOdYWquKuLp6UthqTcuy+TlP7wAXa76Y8QeAHLqbGMTwR4hqI3dHewZNd0Z/wJRu7gbDi26q7/Q1teetJdWX+y89z8e03U60oFzwvWvRvA6dskDuN2mVvg5mZ8WhcvcdGLuD/bamueH9dX1ZJjcxe3USh1iYda/lI/4U1/ZsXUP/AKDpDOPR/WP3Pfp6fEicU1sUjAegZLM7h1eib4uf1h4NKm2/Ri6m/wB1qK739NX1PErqK2aykT1mI47MIomFzAb7DLthj+nM87yBxOe/ZHBdXYaLt7FftrMntk9v9Ls78kWpVlPadFx3QBtDgVbDAOlneIZZngZv6KZkjg0bwxrQ4gd53lWBqOKYbVtZfa3GxuM1HuaMqmHEvtC6So2nWjVzh41rXs+pICuj+d7j+ShfpqvA6NaZsms+k+j+xr1lcwtc1tyTluI+K30LacZqUtWCr0npm2q28qVJtt9jS+poUkwa5rjuz3eIy8b+xS60HODijn9H3Mba4jVkspZ2dqwSza+M+t7QQq52tVbjsYabspf545p/YOrox63sBKwraq9x6npqyivbzyTfkRVdOHPuMhkBfsVlQpunDqs4/SV1G6uHVgsLUtfYb1HXsDWtdcEC26/wUSvbTlNyjryXujdM21KhGlUynFY2ZX0z4Gx5bH84e9aP01XgWn/WLL/9F3P7GpiFY1zdltzmOFt3epNtbzhLrSKXTGlbe4oeipNt5TzjC1c9f0Om6O6u/wC0MDpz6Opa+eSBzgQHMe/zJOOw61weGRFwSDNOZOdSOqKGR0FVG5jm7435EC/nMO5zTzFweam217Ojq2rh9iDdWMK3rLVLjx5khDi8TvW2ex2Xv3K1hfUJb8c/zBU1LCvDdnl+ZNgVcZ3SM+0381uVxSf+S70aHb1V/g+5mOTEYm75G+B2vgvErujHbJfLX4HuNnXlsg/nq8SMrce3iIW+k78B+fsUCtpLOqmvm/z84FhQ0XjXVfyX3/OZeNXWqyWpe2oxJrmQ32hE+4km5bY3sj78z2DM1UpNvLLZJRWEWP8ASAwh7qWjliZ8nA57XhoyY2RrQ1xA3NBYBfhtBYRkrOiWtCKCnggqIX2jY2MPiLXghosHFrtkjwJXJaR6N1a1adalNes28PK29qz5EuncKKSaLfSaxcOk/wDMBh5SMkZ7y23vVJU0Bfw/7eeTT88m9XFN7zfbpfQHdWU/jKwfEqM9FXq/7Mv+LPXpYcUYKvTrD4xd1VG7sjJlPsYCttPQt/UeFSa56vHBh16a3lL0j1t5ObQxkcOlmsLdrI+Pe4+BV7ZdF8NSuZf+sfN/bvNE7r/UxaC6tajEZfKsS6RkLjtuEm0JZ+zPNjN3W32ybbJw6ynCFOKhBYS2JERvOtm3r7xeIvpKGDZApwXva0ABhc0NijAG6zLm3JzV7Rgo9MzZY0HgAqarLrTbR9JsaLo20KctqSzz3mRayWEBr1tTsN7TkPzW+hR9JLs3lZpW/VpRyvaepff5fZF+1G6G9LJ/aFQ27IyRAD60gJDpe0NzA+lc+qFbdh8/bbeWd1WDAQBAEAQBAEAQGGrpWSscyVjXsdkWvaHNI5EHIoCk4pqiwyYktifCT+wkc0eDHXYPAICI/wBhlFf+8VVvrQf/AJJkEnhmp7DIiC9kkxH7aU28Ws2WnuIQF4oaKOFjY4I2RsG5sbQxo7gMkBsICkY9qqw6qc5/ROhe65Lqd3R3J47BBZft2UBAO1F0l8qmpt/RP/TTIJLC9TWHREGQTT2ztNJZvi2MNuOw3QFlxvQuhq44456dhbG0Nj2B0TmNG5rHMsWt+ju7EBTKnUdREkxz1LBy2ongd147+0lZyD5g1GUYPXqKlw5Awt9p6MpkFw0f0EoKNrxBTtJe0se6W8rnNO9pL72aeLRYHksAgsV1O4bMS5jZYCc/kZOr4NkDgB2CyZBE/wCwulv/AHqpt/R+OwmQTGDaoMNgcHPZJUEZjp3hzfFjA1rh2EFAX5rQAABYDIAcO5AR2OYDTVjOjq4WSt4bQzbfixw6zD2ggoDnmKajqR5Jp55ofou2ZmjuvZ3tcs5BCv1DycK5h76dw/6qZBt0OohgPy9a5w5RQtjP2nOd8EyC9aNavaChLXwwh0g3SynpHg82k5MP1QFgFqQH4RfIoCq4xq4w2pJMlKxrjntQ7UJueJ6MgOPeCgKtWajaN1+iqKhnYTFIB7WA+0rOQRr9Q4v1a4gdtOCfaJAmQbFJqJhHpqyV3+HHHH97bTILPQ6H4ThLRO9sbC3dNVPDnA8NjbNmu+qAVgFU0010MDXR4WC5xuPKJG7LW9sbHZuPa4AdjtyzgHJaWB8jzLMS5znF5LjdznE3LnE9uah3NwkupE6XQ2iZSkq9ZYS1pPe+PLhx5bZFVx14QHzJIGgk7gvUYuTwjVXrwoU3UqPCRl0M0bkxWsbELtjFnSvHqRg7gfnu3DtudwKuKdNU49VHzu9u53VV1J/JcFw+56hoaRkMccUTQyNjQxrRuDWiwAXoiGdAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQHnLXfVvlxUxvJ2ImQsYDuHSAPc4DmS6xPHYHJG8RbNlKHXnGGdrS73grEFCxudrnmfwVXUuZz1bF2HdWmhra3fWx1pcX5LZ59psqOWwQAnmiWTEpKKbepI0IIJayeKCmaXue7ZY0cTxc48GgXJPAAlWtvQ9GsvacJpbSbu59WHsLZ2vi/I9MaC6KR4bSthj6zz1pZLWL3neexo3AcAOdyd5TliQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQHCf0gsEcyopqxo6sjOhceUkZc5l+1zS7/hrKMpta0UWmmD2gjx7DxVNVpunLqn0ewu43VBVFt3rg9/9dhlWsmH45wAuTYLKTbwjxUqQpxc5vCW9ke3pKqVkFOxz3POy1jR1nn8AN+eQAuVZ0LdU/Wlt8DidKaXldft09UPrLn2dnf2ehtWugMeGR7cln1UgtI8bmjf0UV/Vva53uIvwAEgpC7IAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgI3SLBYq2nlp5xdkgtcb2kZte08HA2I7kB5i0lwCowupMU4uDcseAQyVg9ZvIjiN4vxBBPirSjVWGTrG/qWdTrw1p7Vx/vgzUfijbZAk9uShxspZ1s6Or0koqP7cG324SXib+jei9ZijwIGfJg2dK67YmePrO7Bc58AplOlCmvVOavL+vdSzVerclsX5xes9A6C6C0+GR/J/KTOAEkzgA530Wj1GX9UdlyTmvZDLUgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgCAIAgNHGcHgq4zFVRNlYc7OG482ne09osUBV6DVThcT9vyfbN7gSySSNH8jjY+IKAucMTWNDWNDWgWDWgAAcgBuCA+0AQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQBAEAQH//Z Sébastien Escalier - Antoine Morel - Pierre Sautel - Dodji Wonegou Kossivi < number > Anciens sous-traitants chinois (V-tech, playmates, Manley) Mattel, Hasbro Clairbois, Smoby, Berchet Degré se spécialisation Jouets classiques plus jeux vidéos Jouets classiques Pas intégré Très intégré Degré d'intégration de la filière Idéal Loisir (Playmates) Capacité financière - + Pouvoir de négociation face aux distributeurs - + Zone de maîtrise des FCS Donc : capacité de communication, de R&D et d'investissement Rappel: Un groupe stratégique est constitué par les entreprises qui ont fait des choix stratégiques similaires/identiques. [...]

[...] La mondialisation entraine une compétitivité croissante de la Chine. L'électronique est de plus en plus présente dans la conception des jouets (jeux vidéo). Sébastien Escalier - Antoine Morel - Pierre Sautel - Dodji Wonegou Kossivi < number > Sébastien Escalier - Antoine Morel - Pierre Sautel - Dodji Wonegou Kossivi < number > Intensité concurrentielle Clients distributeurs Entrants potentiels Fournisseurs Produits de substitution noir)noir)noir)noir) Pouvoirs publics noir) Pouvoir de négociation des clients Menace des produits ou services substituables Pouvoir de négociation des fournisseurs Menace des entrants potentiels 60 à 70% du marché passe par les distributeurs Cela ne représente que de son CA (donc indépendance vis-à-vis des firmes de jouet) Prime aux produits à forte rotation; limitation des autres Sébastien Escalier - Antoine Morel - Pierre Sautel - Dodji Wonegou Kossivi < number > < number > Pour Porter, l'objectif fondamental d'une organisation est d'obtenir un avantage concurrentiel, ce qui ultimement permettra le profit. [...]

[...] Incapacité à bénéficier du rachat de Bercher Hausse du prix du pétrole non anticipée Manque de moyens financiers Problème de saisonnalité (70 à du CA est réalisé sur le dernier trimestre) Produits copiés, problème de protection data:image/jpeg;base64,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:image/jpeg;base64,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://www.lesechosdujura.info/wp-content/uploads/2013/03/Logo_Smoby.jpg Sébastien Escalier - Antoine Morel - Pierre Sautel - Dodji Wonegou Kossivi < number > http://www.lesechosdujura.info/wp-content/uploads/2013/03/Logo_Smoby.jpg Avantages concurrentiels de Smoby ? La Réactivité : fournir un nouveau produit complexe en 15 jour. Les concurrents sont limités par le temps de transport. Avantage concurrentiel semble durable (barrière géographique) La Focalisation sur des produits où les concurrents perdent l'avantage-coût: les produits de gros volumes. à terme un marché suffisant ? [...]

[...] L'avantage concurrentiel donné par les produits de grande taille peut-il être perdu ? (baisse encore des coûts de transport ) Continuer à limiter la concurrence par les barrières à l'entrée Procès contre les copieurs / brevets Lobbying pour conserver/renforcer les quotas http://p.m-lr.com/Product/EUHDPICTURES/5/9/0/324404590-0b7c2bb5-1584-4c59-a190-af6d55afe1ec_1200.jpghttp://i2.cdscdn.com/pdt2/8/2/1/1/700x700/smo440821/rw/smoby-porteur-initio-ii-rouge.jpg Sébastien Escalier - Antoine Morel - Pierre Sautel - Dodji Wonegou Kossivi < number > Diversification : Pour lisser la saisonnalité et réduire les coûts de production Produits intégrant de la technologie et une main d'œuvre qualifiée que n'ont pas les PED. [...]

[...] Economique : part de la main d'œuvre forte dans les jouets du coût). Induit un avantage concurrentiel pour les producteurs des PMA (pays moins avancés) Social et culturel : homogénéité de la demande (campagnes globales accompagnant les films ) Induit un intérêt à la grande taille et à la concentration pour produire en quantité et bénéficier d'économies d'échelles. Saisonnalité forte de la demande. Technologique : Importance de plus en plus grande de la technologie Induit l'importance de l'innovation, la menace de substitutions. [...]