Business Strategy : Coalix - creating and hosting websites

Résumé du document

A website is a company's face to the world that is accessible by anyone with Internet access. With the economy likely in recession and falling corporate sales, every euro spent is being intensely scrutinized. In spite of unfavorable market conditions, leading research findings indicate that companies are continuing to aggressively invest in Internet projects. Enterprises are nowadays looking for an efficient strategy model which will allows them to expand their market share and of course, offer better returns on investments. Web marketing is an important avenue of marketing products and services. It includes email marketing, chats, Banner Ads, search engine optimization, newsletters, affiliate marketing, and web viral marketing. It is a key enhancer of direct marketing or agent-based marketing. Since the internet is an instantaneous medium, the interacting consumers expect from as much as from real customer representatives over the telephone, and sometimes more. The strategic role of information systems involves using information technology to develop products, services, and capabilities that give a company strategic advantage over the competitive forces it faces in the global marketplace. Information technology can be used to implement a variety of competitive strategies. Customers may be able to cut cost and adapt a low costs leadership strategy. They can also increase quality and service by choosing a product or service differentiation strategy. Business process reengineering can also improve operation efficiency.

Extraits

[...] By 2010, online advertising and marketing will make up of global advertisement Spending . French online marketing spending to reach $ 14.7 billion in 2010. Online sales is not the only area where French businesses are making Internet strides. E-administrative services are evolving and increasingly used by a growing French online population. The third edition of the "ADELE barometer for administration services online" carried out by BVA for the ADAE agency in March 2008, showed that 25% of French people had already conducted administrative procedures via the Internet. [...]

[...] Stratégie commerciale de l'entreprise Coalix - création et hébergement de sites internet COALIX BUSINESS STRATEGY The way of success INTRODUCTION Presentation of Web Business What are Web Services? Why Web Services? Our strategy position COALIX PROFILE What about us ? What we offer to our customers? Our business model Our customers WEB AND BUSINESS MARKET 1. Internet and business 2. From web strategy to virtual business 3. Internet marketing 4. [...]

[...] Elements of our strategy development - Scope We want to be a more representative company in our marketplace The geographic s market we want to compete in is Aquitaine The new services and product we sell is web marketing analytics and IT software 19 Our distinctive competitive advantage High technology Employees with more than 10 years experience Web knowledge Aggressive sales force The best designers in Bordeaux Relationships with business school But we need a manager staff Synergy of entire process Strategy Implementation: Executing the Strategic Plan Includes Creating Teams Adapting New Technologies Focusing on Processes Rather than Functions Facilitating Communications Offering Incentives Making Structural Changes We should adapt a strategy of differentiation with prospector attitude Conclusion Conducting business in the new Internet Age will call for a new model for marketing strategy and practice. Marketing should play the lead role in shaping new company strategy. First of all we desing more attractive web templates with last technology : Create value & excitement to get people: to the site, look around (hopefully to buy) and come back again. Value of the site's content that will do all of the above point to get an effective Web Site Design 1. Context 2. Content 3. Community 4. Customization 5. [...]

[...] Consumers are changing their behaviors on web : Consumer Created Content , Simple, Easily Available, Digital Video-Creation Tools + Massive Consumer's Desire to Self-Express = Mass of Uncontrolled, Consumer-Created Content That's shared worldwide Consumers Spend More and More Time , Filming, recording, uploading, downloading, and sharing their own personal opinion and experiences. ,their own personal opinions and ‘brand' experiences with company products, services and company. Customer created online offer profiting from co-creating with customers. 18 What are the best alternatives to help the organization achieve its goals? According to me the solution is “information's system analytics and software , supported by an intelligent marketing campaigns 2. [...]

[...] By the way, we are looking for a commercial and competitive advantage . The fact is that we are to small and there are too many competitors in our activity branch but customers needs are unexploited An appropriated comment Source , Google image 2. What are Web Services? Web service companies provide a variety of services to other companies: Developing Web sites of all types Prototyping e-commerce ideas Providing outsourcing service for companies wishing to engage in e-commerce E-commerce marketing and strategy Why Web services? [...]