Strategy: BOEING

Résumé du document

B&W was formed on July 15, 1916 by William E. Boeing and George Conrad Westervelt and after to the initial ones of its two founders. A little later its name changed into "Pacific Aero Products", and a year later, it was renamed "Boeing Airplane Company". In 1917, with the entry of the United States into the war, the Navy ordered 50 seaplanes of drive Model C. This was the first major order of Boeing. In 1923 Boeing manufactured a postal transport aircraft, Model 40A, and in 1927 it won a contract to ensure the air-mail connection between San Francisco and Chicago. It then created "Boeing Air Transport" to deal with its activities related to air transports. During the first year, nearly 2.000 passengers were transported and leading the company to create planes especially studied for the transport of the people. As a result of this, Model 80 was launched. In the years which followed, Boeing started to acquire many firms involved n the manufacture of planes, engines, and airline companies and in 1929, it changed its name into "United Aircraft and Transportation Corporation". In 1934, Boeing became a large company involved in the manufacture of the planes, engines, transporting the postal mail, dealing with the airports and ensuring operations of many air lines. However, under the pressure from an anti-monopoly act forbidding the manufacturers to exploit air lines, its creators sold their shares and "United Aircraft and Transportation" was divided into three entities: United Airlines which was responsible for air transport, United Aircraft which was responsible for manufacturing units in the East of the country, and Boeing Airplane Company which was responsible for manufacturing units in the West of the country.

Extraits

[...] Strategy: BOEING Introduction The company is formed on July by William E. Boeing and George Conrad Westervelt. It is then named according to the initial ones of its two founders. A little later its name changed into “Pacific Aero Products”, and a year later, it is renamed “Boeing Airplane Company”. In 1917, with the entry in war of the United States, Navy ordered 50 seaplanes of drive Model the first ordering of Boeing. In 1923 Boeing manufactured a postal transport aircraft Model 40A and in 1927 it gained a contract to ensure the air-mail connection San Francisco-Chicago. [...]

[...] But this threat varies according to certain criteria. Choice of the means of transport according to the distance Criteria of distance: it is obvious that according to the distance having to be traversed the choice of the means of transport will defer. On the ways run (900miles). Railway lines cover such distances but the passengers use only one part of it. The use of the sea traffic for the passengers remains marginal. With the international one, air transport is the only one with being able to cross geographical obstacles (seas, mountains At the present time, no so thorough technology is it cannot come to compete with the autonomy or the speed of the planes. [...]

[...] They can be funds of investment “Investment Company off America”) or directly of institutions like “State Street Corporation”. Obviously this heterogeneous distribution has consequences on the strategic choices of the group. Civil aviation: As we saw higher it is around the commercial aviation than the group east is built. In order to answer waiting of the customers and the market trends the manufacturer had to develop a heterogeneous range of apparatuses. - Transport aircraft: they are the transport aircraft of passengers of more than three hundred places. [...]

[...] Lockheed Martin from now on took a considerable lead on this technology (they developed already F-117). - Resorts to industrial espionage In 2003 the group of Chicago was shown by the Pentagon of industrial espionage with respect to its competitor Lockheed Martin. Following an invitation to tender passed by the Defence Department of the confidential documents was catch at Lockheed. The contracts gained then by Boeing were cancelled and D allotted to its competitor. Finally the Pentagon prohibited Boeing from answering the three next invitations to tender on the sector of defence. [...]

[...] The purpose of this program is to return men on the moon (Boeing took part with NASA in the Apollo programs). Weaknesses - An organization of the production not reactive enough As we saw previously the organization of the production process at Boeing became a barrier to the innovations. Today the group tries to correct this tendency as a subcontractor a share of his production. But that results in the closing-down of many factories (meadows of 900 employments will be removed in 2006). [...]