Strategic management of Disneyland in Shangaï

Thèmes abordés

Strategic management, Disneyland, Shangaï, China, Disneyland in China, Chinese market

Résumé du document

In 1976, the Cultural Revolution came to the end and finish with the death of Mao in 1977. Deng Xiaoping arrived to the power and started political and economical reforms "the socialism with Chinese characteristics). There will be three waves of reforms:
- The first one from 1978 to 1984 with the de-collectivization of the agriculture, the creation special economic area such as Shanghai and Shenzhen (City border next to Hong-Kong), the beginning of entrepreneurship and the authorization to sell products despite the communist plan.
- The second one from 1984 to 1993 with privatization of companies, a decentralisation of the power of Beijing, renouncement of the price control, the opening of the Shanghai stock market and Tiananmen in 1989 (that showed the evolution of Chinese culture and way of life)
- The last one from 1993 to 2005 with the acceleration of privatisations, the social security and bank system reform and the adherence of China to WTO in 2001.

Extraits

[...] I hope we have pick up best decision and strategies which fit up well with strategy Walt Disney had already chosen, for strategy we have decided, we put this in the real situation relied on official document and thesis who have already made their own proves (for example with prism of finding a global strategy). Personal party, Charles Arnaud This type of assessment is very interesting and professional. Describe the implantation of a company is very useful. With my group, we started by chosen a country and a company. [...]

[...] This has cost a lot of money, time and experience. If Disney has to leave the JV (conflicts factors), the Chinese partner is winning this comparative advantage. Geopolitical and Political Risk Shendi is directed by the Chinese State23. If there is any tension between the USA and China, it could occur on the JV. III- Recommendations Joint venture recommendation: Avoid a technology transfer: keep the maximum of data and patents in the USA. This will give you some power of negotiation in the JV. [...]

[...] I think that I was a good part of the group because I was there to supervise the whole ISCA CONSULTING COMPANY 23 WALT DISNEY STRATEGY IN SHANGHAI project. We worked with Charles, one day more in the 12th March, and we finished our part. Then we made a break because we had other assessment to do. After that, we had finished the part 1,2 and 3 and we had to do our strategy. So, all together, we met on the 23th Mars, to do it. I found a PDF document on the Internet, really good and well explain to do our strategy. [...]

[...] - Many attractions those are unique in China and even in Asia. Beijing Happy Valley - Occupies about 540,000 square meters. - Offers a great opportunity to experience an ecological environment. - Not only a paradise for children: also and grandparents can have a great fun in Beijing. Shenzhen Window of the World - Famous theme park based in China. - Representing the culture of the world: many reproductions of the famous sights in the world: historical heritage - Reproductions of the most famous wonders worldwide. [...]

[...] Schuler International Human Resource Management (2nd edition) 28 Hu Junchen Training Managers in Models of Thinking in China Michael E. Porter What is Strategy? 2 Website 3 China's tough approach and a Changing Economic World Order https://hbr.org/2014/05/chinas-tough-approach-and-a-changing-economic-worldorder/ 4 Quick guide: China's economic reform http://news.bbc.co.uk/2/hi/asia-pacific/5237748.stm 8 The legislative system in China http://www.china.org.cn/english/features/legislative/75857.htm 9 China shifts stimulus focus from monetary to fiscal policy http://www.ft.com/intl/cms/s/0/3d7c9d06-c6eb-11e4-9e34-00144feab7de.html 10 Chines investment law http://www.chinainvestlaw.com/en/ 13 The Rise of China as a Global Power (by Dr Rosita Dellios) http://www.international-relations.com/CM6-2WB/GlobalChinaWB.htm 14 Easing of China's one-child policy has not produced a baby-boom http://www.theguardian.com/world/2015/feb/06/china-one-child-policy-problemsageing-population 15 China's Top 7 Theme Parks http://www.chinahighlights.com/travelguide/amusement-parks/ 17 Welcome to the Magic, Shanghai Disney Resort http://www.shanghaidisneyresort.com.cn/en/ 18 Shanghai permanent population exceeds 24 millions http://www.chinadaily.com.cn/china/2014-02/27/content_17311272.htm 19 Shanghai Bund 2014 New Years' Eve Crowd Trampling Incident ISCA CONSULTING COMPANY 32 WALT DISNEY STRATEGY IN SHANGHAI http://www.chinasmack.com/2015/stories/shanghai-bund-2014-new-years-evecrowd-trampling-incident.html 20 Disney's theme parks set attendance records while hauling in more profits http://www.themeparkinsider.com/flume/201402/3872/ 22 Overview of Doing Business in China (Part http://www.mondaq.com/x/166086/Company+Law+Formation/Overview+of+Doing+B usiness+in+China+Part+ Disney, China will invest Billion n Shanghai Resort http://www.bloomberg.com/news/articles/2011-04-08/disney-breaks-ground-on-4-4billion-shanghai25 Law and Foreign Investment in China Professor Lucille Barale (Georgetown University Law Center) Can you say what your strategy is? [...]