Siemens International Strategy

Résumé du document

Siemens AG is a German industrial company, diversified in the fields of engineering and electronics. It is one of the largest European companies and has about 6 areas of activity. There are three business units and three strategic companies.
Siemens is present in over 200 countries all around the world, that demonstrating a successful internationalization. How did the group become internationalized?
How did he develop worldwide, for today, to make nearly 83 billion euros of turnover?

Extraits

[...] http://www.oecd.org/sti/ind/37591218.pdf ‘Umstrukturierung bei Siemens: Aushöhlung der Mitbestimmung?' (2018) isw München August. Available at: https://www.isw- muenchen.de/2018/08/umstrukturierung-bei-siemens-aushoehlung-der- mitbestimmung/ (Accessed: 1 May 2019). [10]https://www.siemens.com/investor/pool/en/investor_relations/financial_pu blications/speeches_and_presentations/q32018/180802_Press_Analyst_Conference .pdf Interbrand (no date) ‘Engineering a strategy for long-term growth', Interbrand. Available at: https://www.interbrand.com/best-brands/best- global-brands/2016/ranking/siemens/engineering-a-strategy-for-longterm- growth/ (Accessed: 1 May 2019). [12]Press Releases (no date). Available at: https://www.siemens.com/press/en/pressrelease/?press=/en/pressrelease/2019/c orporate/pr2019030178coen.htm&content[]=Corp (Accessed: 1 May 2019). Siemens a dévoilé sa stratégie d'entreprise 2020+ (no date). Available at: http://mobile.mesures.com/15455-siemens-a-devoile-sa-strategie-d- entreprise-2020 (Accessed: 1 May 2019). ‘Siemens strengthens its digital leadership and plans future with Vision 2020+' (2018) Energy Industry Review August. [...]

[...] Thus, there is a change in the international strategy of Siemens. The latter is more intended to be in the world markets, adapting to local specificities. Its international implementation is still extremely important and continues to grow. The company is trying to be more decentralized, to be more flexible. For example, research centers are still important. However, Siemens also emphasizes the start - ups of the group through Next47. The latter allows the group to innovate more rapidly, on high value - added areas such as digital and IoT. [...]

[...] How did Siemens internationalize in the past? Was it successful? Siemens has a long history with the International. As we have seen above, as of 1853, the company is becoming internationalized. During all its years, the company developed on an international level. After the torments of the two world wars, Siemens had to rebuild. The first step was to relocate its Berlin headquarters to Munich to gain access to international markets. To bridge the backlog of the US competitors, the company undertakes important international development. [...]

[...] This shows that each installation is adapted to the technological and product needs of its region. This internationalization strategy has been crucial to the development of Siemens. In its beginnings, international contracts have enabled the firm to develop and promote its inventions. Then, after the Second World War, where the company almost had to start from the bottom, the internationalization of Siemens allowed them to bounce. The company has quickly understood the interest of developing internationally to adapt to the specificities of local markets, which are naturally different from the German market. [...]

[...] Available at: https://energyindustryreview.com/tech/siemens-strengthens-its-digital- leadership-and-plans-future-with-vision-2020/ (Accessed: 1 May 2019). Alstom-Siemens, politique de la concurrence ou politique des champions européens (2019) Telos. Available at: http- > R S s://www.telos-eu.com/fr/economie/alstom-siemens-politique- de-la-concurrence-ou-poli.html (Accessed: 1 May 2019). [...]