Showroomprive.com – Case study

Résumé du document

In 2011, statistics show that purchases is less numerous, means people by fewer products, and prefer buys them during sales period.
According to the increase of online website, people prefer to look for discount and buy product online, they try to become "expert in online discount", they look for every opportunities, discount offered, to buy luxury or brand name clothes. Generally in 2011, the industry changes because people buy a resell product on Internet, or tries to save money by making themselves theirs clothes. Buy clothing is no more a priority: due to crisis, people prefer to travel, save money or prioritize home.

Consumption is more selective.
Distance selling areas evolves, as other shop to switch in online selling, and in 2011, completion is strong on Ecommerce. In 2011, due to the economic crisis effects and increases in cotton prices , there was a decline in the industry, e.g. in France, consumption drop down of 2,6%, but exploration use to grow, and mains clients are EU, USA, Japan, Hong Kong. French Clothing companies know success abroad.

Extraits

[...] Showroomprive.com - Case study Table of Contents Industry analysis p3 a. Definition of the industry b. Market trends in the last three years c. Basic business models (differentiation strategies, cost- leadership strategies, and focus strategies) Description of the company p7 a. Main products b. Main geographical markets Marketing mix in France p8 a. Main competitors (very brief) b. [...]

[...] Showroomprive.com want to optimize logistics, by investing. That permit the company send 20 000[26] order per day Website prefer to flow, get their own capacities to finance theirs projects, because investors are not interested, so they look for abroad investor (as Accel partner[27]) According to this way, and in order to profitability terms, company choose to develop internal tools (management, CRM control of activities . in this way they save money but they also create tool which permit to better understand who they are and who are their clients. [...]

[...] Main sources (primary and secondary data) b. Complete list of references (not counted in the words) Industry apparel analysis Definition of the industry
 Products : Customers[2] are womens from different age with different budget : 13-24 years : consume fashion with 599 euros per year, repreent 24,2% of total market 24-59 years : active purchase with 414 euro, and from 25 to 39 year, they own 367 euro because hit by the crisis (expenses decrease of 10,8% versus 2010) 40-49 years : the forties with revenue more important, they spend about 412 euro per year, and their expenses increase of 7,5%. [...]

[...] in France, consumption drop down of but exporation[6] use to grow, and mains clients are EU, USA, Japan, Hong Kong. Freanch Clothing companies know succes abroad. Industry of clothe in Internet[7] : According to the IFM,selling of clothe online represented 2,8 billion euro from Juilly 2010 to June 2011, increase of 13% Women clothes and baby are the most important areas touched by the porpularity if online shopping. in three years, the industry know a increase of versus 2010 (budget allocated to online purchase). [...]

[...] So this first experience help them toget acquainted before sign this deal. Another advantage for Showroomprive is that the company can sell unsold products more easily.For some quantity it is not profitable to post them on the web site because they are in too small quantity. So this shop is better way to sale them. Further more, the mortar shop can be compared as an experimental store. It shows to the company which models or which colours will work well and favor them. [...]