SAMRAE: Spa and Salon

Thèmes abordés

Spa, Salon, Moroccans

Résumé du document

SAMRAE SPA is the perfect blend between a traditional Moroccan experience and modernity that pleases both tourists looking for an exotic experience and locals looking for an escape from their everyday lives. SAMRAE is a day Spa/lounge located in the outskirt of the city of Rabat. It combines a good quality of products and services and an original concept inspired by Moroccan tradition. Its aim is to be a leader in the Spa market in Rabat and its surroundings. SAMRAE SPA offers consumers a pleasant and peaceful atmosphere of comfort and serenity. It is also the first SPA resort in Morocco that introduces Aqua Biking.

Moroccans are working all week long and are constantly looking for a way to relax from their daily lives. Furthermore, in this day and age, tourists and locals alike are more and more aware of the importance of using natural products to benefit their health. Therefore, we will be focusing on a wide range of services, combining natural Moroccan products and modern technology, to meet the new demands of our customers in terms of relaxation and health. The SPA/lounge is meant for both males and females and offers different services such as massage, sauna, hair salon, aqua biking, etc …

Extraits

[...] Visual identity D. Services E. Products F. Packages G. Operation hours H. Location and geographical analysis I. Objectives J. Segmentation K. Positioning: L. Strategy and Implementation Summary M. [...]

[...] According to the Moroccan labor code, it will be: ₋ Three months for executives and the like. ₋ One month for employees D. HR strategy Our employees are the true ambassadors of our image; that is why we need to inspire and motivate them to improve their performance. We will introduce a strategy of internal marketing. This strategy could be summarized by the four “E”s: - Engage and involve: The involvement of operatives starts from the beginning of the training they will receive under the agreement signed with the OFPPT. [...]

[...] We use it for all kinds of beauty care. Argan oil Olive oil is used for hair, skin care, and massage. Olive oil Almond oil is used mainly for skin care, hair growth and for lips Almond oil Clay is used for face and skin care. Clay 22 F. Packages Pre Bridal / Groom Packages includes Glow facial Body polishing with mask Rejuvenation body massage Hair Spa Relaxing Scalp massage Hair Restyling (Cut + Restyling) Threading Full body waxing Deluxe manicure Deluxe pedicure Littre Break pack G. [...]

[...] The average basket is the money that a client may spend in our Spa, and it is composed in our project with the following: A. Services Estimated capacity of the spa Personnel Capacity per hour Hammam 2 Nbr Nbr of Space of services hours per day Hammam Balneo Ghassoul Facials Balneo space 16 Rhassoul space room Makeup Manicure Pedicure Hair Hair removal chair chair chairs room Massage Gym Cardio Dance Aqua biking rooms 120 Sport center 80 Machines Space 15 Sport center 48 Aqua Biking Space 487 Total 38 Note Up to 3 people at the same time for each sex One the massage rooms will be used exclusively for facials One the massage rooms will be used exclusively for hair removal The only activity that starts at 6:00 (see table on operating hours) Will be scheduled once a week unless there is more demand - We estimated the average work time for each service: 1 hour except for the hair removal, hair dressing and manicure and Pedicure: 30min The personnel will be working their 8 hours per day - B. [...]

[...] Many people from Rabat and other places in Morocco decided to live in this village. Some made of their villas in Harhoura their second house. The majority of the area dwellers are well off and new middle class. This one of the reasons of our choice of the place 24 LAUNCH AND MARKETING STRATEGY I. Objectives 1. Emphasize our name and unique services through advertising Focus on the convenience of our location Build community relationships through a unique quality service, a friendly and caring atmosphere, and an establishment of absolute dependability of our services. [...]