The risk management system of the Coca Cola company

Résumé du document

This file is about a company chosen by students who are required to focus on the Risk Management System of this firm.
This file is divided into five parts, which are: the Abstract, the Executive Summary, the Background Company presentation, the Risk Management Program and finally, the Risk Analysis Process.

The company my group and I chose to study is the Coca-Cola Company.
We chose it primarily because of its international size and its long experience on the beverages and soda market.
Consequently, we were curious about its Risk Management Strategy.
Like everybody else, we are aware that the Coca-Cola Company is often accused for several reasons. They are an object of envy because they produce and sell famous products, which are consumed and purchased daily, because they have built a strong brand, because nobody knows the exact recipe for the Coca-Cola. This company is often popularized through the media. We thus thought that it would be interesting to study their Risk Management System.

Extraits

[...] We'll use the free Black-Scholes calculator available at http://www.soarcorp.com/black_scholes_implied_volatility_calculator.jsp Coca-cola - vol This volatility level means the market expects Coca-cola to go up or down . = 0.753 * 53.39 (the close price of the stock) = $ $ 40.20 or less 2/3rds of the time (this is over the course of one year) In other words, one year from now, we expect to see Coca-cola trading between $ 13.19 and $ 93.59 2/3rds of the time. We can also break this down to a daily price change expectation. This volatility level means the market expects Coca-cola to go up or down . [...]

[...] By countries knew the Coca-Cola brand and its special beverage. In 1928, Coca-Cola has been introduced to the Olympic Games Coca-Cola was enjoyed in 120 countries. During the Second World War, the new owner Woodruff ordered that “every man in uniforms gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the Company.” After seventy years of success, Coca-Cola decided to enlarge its flavours and created new products: Fanta (1950), Sprite (1961), TAB (1963) and Fresca (1966). [...]

[...] accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes what worked and what didn't” Be the brand is the point concerning the inspiration, the creativity degree used in the strategy development, optimism and fun. IV.2. Organizing This part will deal with the Coca-Cola Company Organization. It could be defined through a scheme, representing a shareholders or stakeholders model. The Organization and the Management of the company is the heart of the scheme. All around this, are placed several entities representing all actors which contribute to the company development: Coopetition, Competition, Consumers, Suppliers, Owners and Intermediary. Coopetition gathers all partners and joint ventures. Competition is the competitors, present on the same market. [...]

[...] The risk management system of the Coca Cola company THE COCA-COLA cOMPANY I. Abstract This file is about a company chosen by students and has to focus on the Risk Management System of this firm. This file is divided into five parts, which are the Abstract, the Executive Summary, the Background Company presentation, the Risk Management Program and finally, the Risk Analysis Process. The company I chose, with my group concerns the Coca-Cola Company. We chose this one because of its international size and its long experience on the beverages and soda market. [...]

[...] Key numbers Coca-Cola is present in 200 countries Its products range is composed by 400 brands: Coca Cola, Cherry Coke, Fanta, Sprite, Orangina, Nestea . Coca-Cola employees more than 90.000 people around the world Coca-cola is the most famous brand and the more creative one It spent more than US$ 2.7 billion in marketing, advertising, packaging . IV. Risk Management Programs Coca-Cola Company is organized in the way that they get an entire department based on the risk management. This department is in charge of ensuring the property and casualty exposures of the Coca-Cola company. [...]