Rexford company

Thèmes abordés

Rexford company, Channel distribution's possibilities, Stakes

Résumé du document

Specialized in carpet cleaners to industrial users
Range : from 1500$ to 11 000$
Best quality : tremendous suction power
Success on industrial market
Main brands :Rowenta, Electrolux, Bosch, Dyson...
Quality : All kind of product qualities :Low and High
Complementary product : Yes ( vacuum's cleaner bags, brush, accessories...)
Good communication skills for consumer market ( A lot of advertising campaign : TV, magazines, billboard...)
Point of sale animations
Lets the consumer try
the product
Create a proximity relationship

Extraits

[...] Quality : Low, medium and high Complementary product : Yes ( vacuum's cleaner bags, brush, accessories . ) Good communication skills for consumer market ( A lot of advertising campaign : TV, magazines, billboard . ) elo < number > DISTRIBUTION CHANNELS Price policy : 39€ to 585€ Commercialization method : Product available on store (no need to order) 84,3 millions € in points of sales elo < number > DISTRIBUTION CHANNELS Main brands : Dyson, Samsung, Rowenta, Edison . Quality : Low, medium and high Complementary product : Yes ( vacuum's cleaner bags, brush, accessories . [...]

[...] Only the website (its reputation) and the word of mouth elo < number > DISTRIBUTION CHANNELS Price policy : 30€ to 1450€ Commercialization method : You need to order your product on the website 1,6 billions € in 2013 No point of sales elo < number > DISTRIBUTION CHANNELS Main brands : All brands (Rowenta, Electrolux, Bosch, Dyson ) Quality : All kind of product qualities: Low and High Complementary product : Yes ( vacuum's cleaner bags, brush, accessories . ) Very good communication skills for consumer market. Specialised on this market. gary < number > DISTRIBUTION CHANNELS Price policy : 50€ to 2000€ Commercialization method : Product available on store. [...]

[...] laura < number > TARGET Age 35 - 60 years old SCP + # 1 # 2 laura < number > CHANNEL DISTRIBUTION'S POSSIBILITIES Large Specialized stores (LSS) Mass market retailing (supermarket) Specialized stores Internet laura < number > DISTRIBUTION CHANNELS Main brands :Rowenta, Electrolux, Bosch, Dyson . Quality : All kind of product qualities :Low and High Complementary product : Yes ( vacuum's cleaner bags, brush, accessories . ) Good communication skills for consumer market ( A lot of advertising campaign : TV, magazines, billboard . [...]