Facebook report

Résumé du document

The aim of this report is to introduce the concept of social networking thanks to the example of Facebook, and to see how this can have an influence on business strategies and more precisely on recruitment strategies. Organizations have indeed understood that information technology is starting to have an important impact and many of them are taking these changes into account and thinking about their impact in the recruitment and training processes (Herriot, 1989). Moreover for a few years now some companies have started using social networking websites to "find and better match candidates to open job positions - and build a talent pool" Therefore the goal will be to assess whether social networking websites, like Facebook, can play a relevant role in recruitment strategies and can modify them. In order to answer these questions, different objectives have been set and will have to be reached.

Extraits

[...] 57-80. Cambridge, MA: MIT Press. Sanders, A The road to e-democracy. The Economist February, p15. Seybold, P. B Customers.com. New York: Crown Business. TechCrunch Facebook Users Up 89% Over Las Year; Demographic Shift [Online]. Available from: http://www.techcrunch.com/2007/07/06/facebook- users-up-89-over-last-year-demographic-shift/ [Accessed 22 April 2008] Tutor2u: the leading publisher of e-learning resources for Economics, Business, Politics, Enterprise, Law, Sociology, History, Religious Studies and related subjects Recruitment methods [Online]. [...]

[...] Many companies also have official websites on which job vacancies appear and on which candidates can read job descriptions and directly apply. This is quicker and cheaper than actually buying newspapers and sending applications by mail for instance. If we take the example of the A.P. Moller-Maersk Group, a worldwide company, it is possible to consult vacancies for their group and to apply for a position of your choice anywhere in the world from their job portal (http://career.maersk.com/en/Vacancies/). To conclude, we understand that the recruitment strategy is an essential component of the corporate strategy of an organisation and that it has been evolving for a few years. [...]

[...] Available from: http://hrmarketer.blogspot.com/2006/07/social-networking-meets- recruitment.html [Accessed 07 April 2008] KMP: Interactive Marketing and Technology Why you need a Facebook Page for your company [Online]. Available from: http://blog.kmp.co.uk/daily_digital/2007/11/why-you-need-a-.html [Accessed 29 April 2008] Mallon, M Employment Law: Facing up to Facebook. The Insider, pp 36-38. Mashable: Social networking news Facebook The Complete Biography [Online]. Available from: http://mashable.com/2006/08/25/facebook-profile/ [Accessed 29 February 2008] Mashable: Réseaux sociaux & communautés virtuelles FaceOff: Facebook Vs MySpace [Online]. Available from: http://fr.mashable.com/2007/06/10/faceoff-facebook-vs-myspace/ [Accessed 22 April 2008] Mintzberg, H The Strategy Concept Five Ps for Strategy. California Management Review. V pp.11-24. [...]

[...] Available from: http://www.facebook.com/ads/ [Accessed 30 April 2008] Facebook Facebook Pages [Online]. Available from: http://www.facebook.com/business/?pages [Accessed 30 April 2008] Facebook KMP Interactive Marketing & Technology [Online]. Available from: http://www.facebook.com/pages/Stockport/KMP-Interactive-Marketing- Technology/6143272538 [Accessed 29 April 2008] Facebook Press Room: Statistics [Online]. Available from: http://www.facebook.com/press/info.php?statistics [Accessed 22 April 2008] Facebook Press Room: Facebook Factsheet [Online]. Available from: http://www.facebook.com/press/info.php?factsheet [Accessed 29 February 2008] Facebook Southwest Airlines [Online]. Available from: http://www.facebook.com/group.php?gid=2257328842 [Accessed 30 April 2008] Herriot, P Recruitment In The 90's. Great-Britain: Dotesios Printers Limited. HRM Guide The Harvard map of HRM [Online]. [...]

[...] Mintzberg H., Ahlstrand B., Lampel J Strategy Safari. New York: The Free Press. MSN Encarta E-strategy [Online]. Available from: http://encarta.msn.com/encnet/features/dictionary/DictionaryResults.aspx?ref id=701705932 [Accessed 27 April 2008] NowPublic.com: Crowd Powered Media CIA now hiring on Facebook [Online]. Available from: http://www.nowpublic.com/cia_now_hiring_facebook [Accessed 29 April 2008] Plumbley, P Recruitment & Selection. London: Institute of Personnel Management. Preece, J Online Communities: Designing Usability, Supporting Sociability. England: John Wiley & Sons. Quee, W. [...]