E -Business Model -La Redoute

Résumé du document

With 80-years of catalog experience, La Redoute has long been a household name in France, trusted for its quality, style and selection. Indeed, as a part of PPR's home-shopping division, Redcats, a global retail leader, the company is a Fashion and Home decoration multi-specialist (the La Redoute's universe includes Women's fashion, Kid's fashion, Men's fashion, Furniture & decoration, Leisure, Home appliances) and offers, through its websites and stores, a large selection of creative brands, most of which are designed by La Redoute's fashion team. There are 11 country-specific La Redoute websites, its catalogs are translated into numerous languages, and every year over 30 million packages are delivered to households all across the globe. With over 18 million customers, La Redoute is first in France and among the world's leaders in direct-mail catalog sales. La Redoute also strives to make haute-couture accessible to everyone by starting with Emmanuelle Kahn in 1969. The Grand Couturier section now boasts top names like Jean Paul Gaultier, Sonia Rykiel, Yves Saint Laurent and Karl Lagerfeld.

Extraits

[...] Furthermore, this type of model gives a real opportunity to implement a CRM system. Concerning the Business Model Manufacturer, La Redoute fits also in this category for the same reasons mentioned before and also because the company produces itself some of its goods through its own brands: La Redoute Création Collection in line with the latest trends. Unité La Redoute Stylish fashion line designed by fashion designers Michèle and Olivier Chatenet Lifestyle Brands Soft Grey, Best, Edeis, Active Wear, Tipster, Taillissime, Laura Clément, Anne Weyburn, Cocoon, Okaou, A l'Heure Anglaise, Urban Shop, Epure, Berangère, Scenario, Best, Passé-Présent, Authentic Style As a result, there is no intermediary distribution, this is a direct-to-customer model which liberates the company from traditional business practices and makes possible a good knowledge of the clients and reduces the costs. [...]

[...] Then, in case of having decided to buy them, they could ask for a request of purchase and eventually could look for the specifities of means of payment(4), the follow-up of products their delivery and their return, exchange and reimbursement Such information is transmitted to the customers: For the purchase and payment acknowledgement La Redoute will give an order confirmation by email immediately after the online purchase. Besides, an online service “follow-up of the goods” can follow the ordered goods. The modalities for delivery are also mentioned in the section “Guarantees of La Redoute”. [...]

[...] In answer of this request, the suppliers will prepare those orders, take the packing list of La Redoute in the web platform DDS Shipper and edit the codebarres especially destined to La Redoute (16). Besides, the supplier will make a shipping notice informing of the availability of the merchandise in order to load it, and making an appointment with the distribution platform of La Redoute, concentrated mainly in Wattrelos in France. Besides, the mode of payment to its suppliers will be made according to the conditions of their contract set up between La Redoute and its suppliers. [...]

[...] Besides, the films were also broadcast on the websites of La Redoute Belgium, Switzerland, Greece, UK, Austria, Spain, Sweden, Norway and Russia. Multi-specialization& International presence : La Redoute offers its “French Touch” in 24 countries and retails its apparel offering through its multi-specialist catalogues, available in 16 languages, and such specialized catalogues as Anne Weyburn (for older women) or Taillissime (for men and women's outsizes). The brand also includes home furnishings and decoration, with specialized catalogues such as AM.PM Solutions Maison or So'Home. [...]

[...] Customer satisfaction: La Redoute is able to import most of its offering without an intermediary, which improves product availability in particular. The company offers also a strict quality process applicable to the referenced products since 2003 in place in the form of specifications setting out all requirements relating to compliance, legislations and quality. The company wants to continue to reduce and to control delivery times by means of a rapid and traceable offering. Besides, La Redoute has a range of tools available to strengthen the customer relationship. [...]