Start-Up Project: FIBLUX
Étude de cas - 7 pages - Stratégie
FibLux will be a fiber optics manufacturer and wholesaler. It will be a b-to-b company with a strength of 20 to 25 people. It will be based in Luxembourg. With low taxes and other incentives, it seems to be the best country for establishing our business. Furthermore, its strategic location will...
Cadbury Schweppes: The Strategic Dilemma of Trebor Bassett
Étude de cas - 13 pages - Stratégie
Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international player in the late 1980s and was admired by its peers for...
Hewlett-Packard: The Flight of the Kittyhawk
Étude de cas - 10 pages - Stratégie
The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance...
Case study: Amazon.com
Étude de cas - 6 pages - Stratégie
Amazon.com, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. Amazon.com is an...
Case study: PepsiCo
Étude de cas - 7 pages - Stratégie
PepsiCo, the manufacturer of Pepsi-Cola, Diet Pepsi and related products, discovered the value and necessity of accurate and consistent communication in 1993, when multiple claims all around the USA reported that syringes and other hazardous products were found in Diet Pepsi cans. From the...
Le groupe hôtelier Sol Melid
Étude de cas - 16 pages - Stratégie
Elegí presentar al grupo hotelero SUELO MELIA ya que es el grupo hotelero más importante de España. Para presentar Suelo MELIA, empiezé por una descripción de la compañía luego marcas, recientemente agrupadas bajo 4 signos. A continuación, la historia de la compañía permitirá ver la evolución en...
The Disney licencing
Étude de cas - 8 pages - Stratégie
Marketing has been defined as the management function responsible for identifying, anticipating and satisfying customer requirements. Marketing is therefore, both a philosophy and a set of techniques which deals with research, product design and development, pricing, packaging, sales and sales...
United colors of Benetton: One suucess story
Étude de cas - 16 pages - Stratégie
One of the 5 best-known brands of the world, Benetton is unanimously cited for its scandalizing campaigns it launched at the beginning of the 1990's. It is obvious that the advertisement campaigns provoked violent reactions in the public, but one has to consider that those campaigns made...
Negotiating strategy
Étude de cas - 60 pages - Stratégie
Negotiation is generally defined as a dynamic process through which several parties (at least two) try to solve a "conflict", whether active or latent, which opposes them, and freely look for an "agreement". The conflict (opposition of opinions and/or interests) is "omnipresent and inevitable":...
Presentation of Dell firm
Étude de cas - 25 pages - Stratégie
Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...
Corporate strategy: Sensimor
Étude de cas - 21 pages - Stratégie
Sensimor AB's Headquarters is located in Västerås' Technology Park. It was set up in 2002 as the spin-out of ABB. The company's mission is to combine high-end laboratory equipment with front line industrial automation technology. In this project we will analyze Sensimor's...
The entry of Kellogg's on the Hungarian market
Étude de cas - 28 pages - Stratégie
The year 1999 marked the biggest challenge in our company's history which was the internal restructuring of our production and sales. One can imagine that this process is probably a time consuming process. Besides that, we also acquired Keebler Foods in 2000. As a result of the purchase...
The entry of Falke group on the Saudi Arabia market
Étude de cas - 44 pages - Stratégie
Facing an increasingly difficult economic environment in Europe, the FALKE Group as a traditional German family business, needs to enlarge its perspectives in future and think about entering further markets. Due to its organizational structure and its size, the company has always operated in...
Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?
Étude de cas - 22 pages - Stratégie
When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...
Company Overview: Leroy Merlin DIY
Étude de cas - 18 pages - Stratégie
Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...
The Strategy Analysis of Southwest Airlines Company
Étude de cas - 10 pages - Stratégie
In 1996, Southwest Airlines was a successful and profitable low-cost airline company, operating in south-eastern US markets. After entering the Florida market, the company had to face certain strategic challenges. It was a big challenge to maintain the profitability while competing with all the...
Coca-Cola's strategy
Étude de cas - 15 pages - Stratégie
Coca Cola Enterprises is recognized as the world's largest producer, marketer and distributor of products that was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The products of the Coca Cola company include some of the most popular beverage brands in the world. For...
Brand management - Land Rover North America
Étude de cas - 12 pages - Stratégie
Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...
Global business strategy
Étude de cas - 8 pages - Stratégie
Ranking number six worldwide and number two in Europe, PSA Peugeot Citroën has enjoyed the strongest organic growth of any carmaker in the last four years. In 2001, they sold more than three million vehicles, representing a year-on-year gain of 11.3%. Let's us firstly analyze the strategy...
Irish Biscuits LTD - A part of the Danone group
Étude de cas - 7 pages - Stratégie
Towards the end of 1994 the management team in Irish Biscuits Ltd identified the need to strengthen its marketing function. By July 1995 the marketing department had doubled in size and the marketing budget was increased to £2.5 million. The new team was charged with the task of upgrading the...
The Orange Development Strategy
Étude de cas - 4 pages - Stratégie
The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...
Club Mediterranee - Case study
Étude de cas - 9 pages - Stratégie
In 1950, Gérard Blitz established the first Club Med village in Mallorca (Spain). In 1959, Gilbert Trigano became CEO of Société des Villages de Vacances, and in 1963, he became CEO of Club Med. For thirty years, he kept creating new "villages?, (the heavenly enclaves) surrounded by exotic...
Coca Cola
Étude de cas - 7 pages - Stratégie
In the past few years, Coca-Cola Company has been through one of the most appalling periods in its history. For most of the go-go 1990s, it seemed nothing could stop its remorseless global growth. But from 1998 to 2000, the company flabbergasted investors by turning in three straight years of...
Cap Gemini Sogeti's (CGS) : Case study
Étude de cas - 5 pages - Stratégie
Cap Gemini Sogeti's (CGS) strategy before the year 1988 revolved around diversification through merger and acquisitions and internationalization of the company, which were considered as the driving forces of any industry in the early 1990's. Technology is key to the Information Technology...
