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Études de cas en stratégie 1171 à 1200

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11 Janv. 2008
doc

Coca Cola ads since its creation (period 1938-1952)

Étude de cas - 13 pages - Stratégie

Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship because for its capacity to survive, to be worldwide...

10 Janv. 2008
pdf

Starbucks

Étude de cas - 8 pages - Stratégie

The purpose of this memo is to study Starbucks' strategy. Firstly, the business is analyzed to understand what kind of company Starbucks is, then the PESTEL analysis is implemented to figure out the environment of the market. After establishing a general overview of the internal and external...

03 Janv. 2008
doc

Stem Task Report: Added Value/Value Selling

Étude de cas - 15 pages - Stratégie

Visiting the showroom of a large printer and copier manufacturer, an attentive observer realizes that, although every copier has the same name tag on it, the design and the material used differ between products. This could be considered odd, as the products have the same colors and the...

28 déc. 2007
doc

Walking the bear: "Danonizing" the Bolshevik Biscuit Factory

Étude de cas - 12 pages - Stratégie

It is largely claimed that a large part of mergers and acquisitions fails. The reasons for these failures are numerous, but one of the most important ones, is the difficulty to deal with different management and organizational cultures. It is explained in the case study about Danone, when it...

23 déc. 2007
doc

Manix - environmental analysis: Objectives and strategy formulation

Étude de cas - 6 pages - Stratégie

Manix is a brand belonging to Ansell, a company operating in three business segments (professional health care division, consumer health care gloves and occupational division for gloves and clothing worn for protection). Manix is developed in the consumer health care division, which also supplies...

03 déc. 2007
doc

Tesco in China

Étude de cas - 19 pages - Stratégie

The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion plan, with...

22 Oct. 2007
ppt

Strategy Case Study BRITISH AIRWAYS still 2006

Étude de cas - 26 pages - Stratégie

Bob Ayling started to implement a large panel of audacious actions to produce BA as a world class company. First of all, he cut the top executive team from 25 to 14 to improve its efficiency and limit its cost. Then, he went on to establish an alliance with American Airlines to ensure that the...

05 Oct. 2007
doc

How tobacco industries can adapt marketing strategies despite such restrictive European legislation?

Étude de cas - 11 pages - Stratégie

The prime focus of this paper is the tobacco industry, which incidentally has been facing problems owing to the numerous regulations imposed, especially in the European Union. The question in consideration here is how the tobacco industry can adapt its marketing strategies despite the restrictive...

04 Oct. 2007
doc

Competition between European football clubs

Étude de cas - 25 pages - Stratégie

In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of the...

06 août 2007
doc

SNCF - Short strategic overview: Example of business process redesign

Étude de cas - 7 pages - Stratégie

The SNCF (Société National des Chemins de Fer) is the national railway operator in France and manager of the railway infrastructure owned by the RFF (Réseau Ferré de France). The company is a French public entity with autonomous management established under the special status of an Establishment...

06 juil. 2007
ppt

Mittal/Arcelor - Behind the merger

Étude de cas - 54 pages - Stratégie

In January 2006, Arcelor's share was valued 2.9 times its 2005 EBITDA on the stock market. Six months later, Mittal's last offer to Arcelor amounted to 4.9 times its 2005 EBITDA. This paper studies the developments that took place between these two evaluations and their reasons. In the...

13 juin 2007
doc

Accounting report to the board of direction

Étude de cas - 5 pages - Stratégie

Today our company is using a cost-plus pricing approach to price its product. In fact this method used to price our products can be inadequate in certain cases for our firm. In the usual course this method is used in a monopoly situation. Today, we have to try to notify if our company has a...

30 mai 2007
doc

Louis Vuitton Moet Hennessy (LVMH) in the luxury market

Étude de cas - 7 pages - Stratégie

Louis Vuitton Moët Hennessy, or LVMH, is currently the world leader in the luxury market. LVMH had recorded high profits in 2006, thus making it the best performer in the fashion and luxury industry. This achievement was acknowledged by the present CEO of the group, Bernard Arnault, who stated...

22 mai 2007
doc

Miller's reasons to diversify - Heineken

Étude de cas - 7 pages - Stratégie

In today's increasingly global economic world, it is hard to find a company focused only on its own national market and single product. The key word for global companies is diversification. Specialized newspapers such as “The Financial Times” abound with news of company takeovers,...

06 Mars 2007
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Tesco Case Study

Étude de cas - 23 pages - Stratégie

To understand the essay, it will be useful to consider the environment of the national market. Indeed, it will be helpful to understand why environmental influences are particularly significant in the future of a company and its competitors. So, 'a dynamic PESTE analysis can be done in order...

30 Janv. 2007
doc

Alitalia Airline : Strategic option

Étude de cas - 33 pages - Stratégie

This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...

26 Janv. 2007
doc

Case Study: Gazprom

Étude de cas - 14 pages - Stratégie

Gazprom is the biggest extractor company of natural gas in the world and is also the largest Russian company. The company supplies almost all the needs in gas of most of the European countries like Russia, Central Europe and Eastern Europe. Gazprom totalizes 60% of the gas resources in Russia and...

23 Janv. 2007
doc

Strategy: BOEING

Étude de cas - 8 pages - Stratégie

B&W was formed on July 15, 1916 by William E. Boeing and George Conrad Westervelt and after to the initial ones of its two founders. A little later its name changed into "Pacific Aero Products", and a year later, it was renamed "Boeing Airplane Company". In 1917, with the entry of the United...

05 Janv. 2007
doc

How does the New Product Development process for overseas markets differ from a domestic focus? What factors are crucial to the success of international NPD?

Étude de cas - 7 pages - Stratégie

A launch of a new product is one of the most popular strategies adopted by firms when wanting to gain exposure to the international market. Both tasks of launching the product as well as receiving international assimilation is a herculean task considering the international business where the...

28 déc. 2006
doc

Brasseries Kronenbourg: 1664

Étude de cas - 21 pages - Stratégie

We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries...

14 déc. 2006
doc

Relationships between the Giants in Retailing: how WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain

Étude de cas - 10 pages - Stratégie

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...

18 Oct. 2006
doc

Danone global strategy

Étude de cas - 14 pages - Stratégie

Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...

19 Sept. 2006
doc

The Centennial Olympic Stadium: a successful project

Étude de cas - 9 pages - Stratégie

In 1996, a battle broke out between Atlanta and Athens. The battle arose due to a conflict on the organization of the last Olympic Games of the twentieth century. The choice was either Atlanta or Athens. It would have been a beautiful mythical moment if the games where celebrated in Athens where...

29 août 2006
doc

The Aircraft company Airbus

Étude de cas - 8 pages - Stratégie

This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...

29 août 2006
doc

The battle over leadership in the sport industry: Adidas vs. Nike

Étude de cas - 3 pages - Stratégie

According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...

21 août 2006
doc

Analysis of the development strategy of Societe Generale in Europe

Étude de cas - 8 pages - Stratégie

In the area of financial services, achieving an integrated market for banks and financial conglomerates is a core component of the European policy. The banking market seems to remain mainly national, but the free movement of capital, the adoption of the euro and the progressive harmonization of...

28 juil. 2006
doc

The SKF group

Étude de cas - 115 pages - Stratégie

The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...

12 juil. 2006
doc

Airbus vs Boeing ? une analyse commerciale de la bataille

Étude de cas - 22 pages - Stratégie

The economies of the European Union and of the United States are becoming more inter-twined and inter-dependent. One can state that this far-reaching and powerful development has driven both the economies even further towards open and integrated trans-atlantic marketing. The EU-US economic...

22 juin 2006
pdf

Algae exportation to Japan

Étude de cas - 23 pages - Stratégie

Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...

08 juin 2006
doc

A look at Electricite de France (EDF)

Étude de cas - 16 pages - Stratégie

There have been great modifications made in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that the invisible power of the private market must replace the all too visible...