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Études de cas en stratégie 1141 à 1170

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20 avril 2008
doc

Management of Innovation - process and creativity

Étude de cas - 15 pages - Stratégie

We use the word 'Innovation' a lot currently. In reports, in all the internal communications, in the Union speeches, in the advertising campaigns, in politics, this word is up-to-date in every business and every organization. In this way, a companies which do not put in place innovative...

18 avril 2008
doc

Case study: New Frontiers

Étude de cas - 17 pages - Stratégie

G rowth of the budget of households for leisure and travels, increase in the free time of employees, retirement of the “Baby-Boomers” who want to travel more, general decrease in the air transportation prices… The European tourism market takes advantages from a structural positive...

13 avril 2008
doc

An Irish firm in the Chinese Market

Étude de cas - 11 pages - Stratégie

Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...

11 avril 2008
doc

Financial analysis and management of international groups: Schneider vs Square D

Étude de cas - 7 pages - Stratégie

The electrical equipment industry, which generates revenues from construction and maintenance, is closely related to the economic conditions. This sector is characterized by the globalization of markets, the concentration of firms, the standardization of products and increasing costs of...

11 avril 2008
doc

Strategy analysis: KFC

Étude de cas - 5 pages - Stratégie

Kentucky Fried Chicken or KFC is an American fast food chain founded in 1939 by Harland D. Sanders. Firstly, we examine the sharp rise of the KFC corporation between 1964 and 1986. Sanders had sold his own business for 2 million dollars in 1964, and, 22 years later, PepsiCo, a multinational firm,...

09 avril 2008
doc

The customer relationship management method in the company "Propriétés Privées"

Étude de cas - 9 pages - Stratégie

I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have...

09 avril 2008
doc

Why Microsoft bought Facebook?

Étude de cas - 3 pages - Stratégie

In this essay, we will try to find out why Microsoft bought the social website Facebook, spending $240 million. First, by defining and over viewing the current activities of Microsoft, this linked diversification can seem to be strategic nonsense and we can think that it would hardly fit into the...

14 Mars 2008
pdf

Study of establishment of Caroll in China

Étude de cas - 18 pages - Stratégie

Caroll has been a subsidiary of Vivarte Group since 1988. It has a lot of experience in its domain and is now, undoubtedly, one of the ready-to-wear sector's greatest success stories. The brand has been recognized and appreciated by a great many women for over 40 years, and is particularly...

11 Mars 2008
ppt

The war on talent: Korn/Ferry International in China

Étude de cas - 18 pages - Stratégie

With $452 million in global fee revenue, 474 consultants worldwide, 70 offices globally, and 4.4 million candidates in its database, Korn/Ferry has been successful due to the high quality, process and speed at which its consultants have placed candidates. In 1978, Korn/Ferry International...

08 Mars 2008
pdf

Vicinity Smartcards

Étude de cas - 8 pages - Stratégie

Vicinity smartcards are defined by the ISO 15693 standard, which also define the Radio Frequency Identification. This standard points out that these smartcards have to function at a frequency of 13,56 MHz. The Smart Card Handbook (Rankl and Effing, 1997) tells us that most of the smartcards are...

06 Mars 2008
pdf

Organizational development final assignment Merger and Acquisitions

Étude de cas - 15 pages - Stratégie

In this assignment, we will study eight different mergers that will help us understand them in the economic and financial context of the companies that are merging. For each merger, we will have to answer the following questions: Did historical results justify the deal? Was the merger...

06 Mars 2008
pdf

Intercultural management cultural and strategic plan for setting up a subsidiary in China

Étude de cas - 11 pages - Stratégie

In this document, we analyze the various risks and challenges that arise while conducting a business in a foreign country. In fact, a company which wants to integrate a foreign market is confronted with a lot of difficulties. As each country has a different culture, history, values, evolution and...

05 Mars 2008
pdf

Strategic management : Credit Agricole - publié le 05/03/2008

Étude de cas - 14 pages - Stratégie

As an international player in the worldwide banking market, the Crédit Agricole is one of the best French corporations in the sector. Set up in more than 60 different countries, the company also needs to be very reactive and cannot allow itself to stagnate in its growth. Thus, it will be very...

05 Mars 2008
pdf

Organization development

Étude de cas - 24 pages - Stratégie

During the year 2006, around 28,000 mergers and takeovers have been registered. It is 9,000 more than in 2003, and reflects well the fact that to keep growing, companies need sometimes an external support. This phenomena concern all private and public companies, and is a major strategic point in...

04 Mars 2008
pdf

Considering India's reputation as an ideal country for outsourcing, what are the strategic rationales for business outsourcing ?

Étude de cas - 8 pages - Stratégie

There is a recent, but very strong tendency for companies to focus on what they do best, their core business. This follows a previous tendency of vertical and horizontal integration that has led big companies to acquire skills and capabilities distant from their area of specialisation. Sometimes,...

29 févr. 2008
pdf

Strategic Marketing - Caroll

Étude de cas - 18 pages - Stratégie

The fashion industry is not only one of the most profitable in the world, but also one of the most competitive. With globalization, clothing multinationals such as Nike, Gap, Zara and H&M have already conquered the world, and made this business global and standardized. Following this...

28 févr. 2008
doc

Total, a successful long-term strategy

Étude de cas - 7 pages - Stratégie

Total is today the fourth largest oil and gas company in the world. This Paris-based firm is the largest European company (based on market capitalization in 2006), it has over 95 000 employees in more than 130 countries and a net income of € 12.5 billion in 2006. Its businesses cover the...

28 févr. 2008
doc

Google, Yahoo and DoubleClick (2006)

Étude de cas - 6 pages - Stratégie

Due to the extension of Google activities on on-line advertisement, the net profit of the company, almost doubled in the year 2005. The first world search engine declared a 733,4 million USD net profit at the end of December 2005. Last year (in 2005), Google had gathered in 381,2 millions in the...

28 févr. 2008
doc

SAP: installation, advantages and disadvantages (2005)

Étude de cas - 9 pages - Stratégie

SAP is the worldwide leader in integrated software companies. It was created in 1972 by 5 ex-executives of IBM. SAP's turn over was 8,5 million in 2005, and continues to raise. Net income is 1,5 billion. In the ERP market, SAP has 12 million users, and more than 100,000 licences set up. The...

28 févr. 2008
doc

Stratégie d'entreprise: Renault-Matra

Étude de cas - 5 pages - Stratégie

Renault a renouvelé l'accord avec Matra pour l'Espace II suite au succès inattendu mais incontesté du premier modèle. La demande ne cessait d'augmenter, et les cadences de production également. L'Espace a donc créé son propre segment sur le marché mais est encore loin de sa phase de maturité, les...

28 févr. 2008
doc

Nissan

Étude de cas - 5 pages - Stratégie

The name NISSAN Motor Co. appeared for the first time in 1934 from a company called Jidosha-Seizo Kabushiki-Kaisha, a combination of several automotive ventures and the Brand DATSUN. Nissan was the pioneer of the development of new automobile technology in the 1970s. It knew a very fast growth...

27 févr. 2008
doc

British Petroleum Case

Étude de cas - 8 pages - Stratégie

BP is one of the principal leaders of the European and the International oil market since the beginning of the year 1990. However, the group Britannic knows, a descent in its activity recently, and seeks to give again a new dash in its activity. We will examine in stages, the progression that...

27 févr. 2008
doc

Peru Hotel: A multiple level negotiation or how to fight for $1.5 per night

Étude de cas - 18 pages - Stratégie

This story happened this summer. We were seven people, working as relief workers in Peru for a period of two months. We had been in Peru for 10 days. After arriving in Lima, we went to Huancayo, the first city where we studied different projects to invest money in. After one week, we travelled to...

27 févr. 2008
doc

Buying cakes and sodas for a party in an orphanage in Cambodia with a very limited budget

Étude de cas - 9 pages - Stratégie

In November 2006, I went to Cambodia for 2 months as a volunteer for a French NGO called ASPECA Enfants d'Asie. I spent more than one month in one orphan center in Battambang in the north west of Cambodia, not far from the border with Thailand. My principal mission was to conduct an audit of the...

27 févr. 2008
pdf

Lego reconstruit

Étude de cas - 46 pages - Stratégie

Since 1949, the LEGO Group has manufactured over 400 billion plastic bricks, tiny tires, mini-figures, and other inter-compatible play pieces, making it the world's fifth-largest toy manufacturer, and the largest in Europe. From 1932 to 2001, LEGO group achieved remarkable successes,...

19 févr. 2008
doc

La guerre Honda - Yamaha

Étude de cas - 3 pages - Stratégie

Dans les années 60 le marché japonais peut être défini comme fragmenté : les sources d'avantage concurrentiel sont multiples mais facilement imitables. Les barrières à l'entrée sont faibles et les positions concurrentielles instables. En effet, en 5 ans, Honda réussit à détrôner Tohatsu . Grâce...

08 févr. 2008
pdf

Internationalisierungsstrategie von L´Oréal

Étude de cas - 25 pages - Stratégie

Diesen bekannten Werbeslogan verbinden Verbraucher weltweit sofort mit dem L´Oréal-Konzern. L´Oréal ist heute der größte Kosmetikhersteller der Welt. Die Hauptaktivitäten konzentrieren sich auf Kosmetik, Luxusartikel und Dermatologie. Der Konzern verkauft Millionen von Produkten der Marken wie...

30 Janv. 2008
doc

Vattenfall Nordic Heat: Strategy and control

Étude de cas - 9 pages - Stratégie

Vattenfall is the fourth largest generator of electricity and the largest generator of heat in Europe. The company has more than 32 000 employees and is active in all stages of the electricity value chain: generation, transmission, distribution and sales. Operations are carried out in Sweden,...

23 Janv. 2008
doc

Study of Renault's strategy

Étude de cas - 11 pages - Stratégie

Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...

11 Janv. 2008
doc

Etude du cas Google

Étude de cas - 7 pages - Stratégie

Aujourd'hui, Google est plus considéré comme un outil quotidien utile que comme une grosse entreprise mondiale. En moins de dix ans, les résultats et profits de Google n'ont cessé d'augmenter, pour atteindre 8 milliards de dollars en 2005, et le prix de l'action a été multiplié par six depuis...